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Director of Brand Content Strategy
Stacey Soble has been involved in the conversation of salon business for more than two decades—as a reporter, a consultant and as the editor in chief of SALON TODAY. She has been responsible for growing the brand's celebrated recognition programs, SALON TODAY 200 and SALONS OF THE YEAR, and has launched two new competitions in recent years--STAMP (SALON TODAY's Annual Marketing Program) and the SALON TODAY Total Makeover Competition. She is a frequent speaker on the topic of salon business at industry events.
In Hue Salon in Houston, Texas, owners Alan Conover and Cion Ortego developed a style of interviewing that helps them identify candidates who are easy to work with and calm under pressure. See how they do it.
Ever wonder how we select the owners who make the cover of the Salon Today 200 issue each year? It's more complicated than you might think. Editor Stacey Soble walks you through our process and introduces this year's cover models.
Four times a year, Studio Be Salon in Fort Collins, Colorado, organizes a photo shoot. Owners Ian and Beth Weber share the images from their fall shoot and talk about how they use them in their retail strategy.
Mood Media's new 'Social Mix' feature engages salon clients by allowing them to pick the songs that will play during their salon service. Two salons weigh in.
Meet the second half of our 2017 Salon Today 200 Growth Honorees. When a salon or spa masters a number of best business practices, it often fuels its growth. The resulting momentum, as well as the extra resources, often encourage the business and its team to continue to expand as they seek success.
By excelling in a number of best practices, a salon creates the momentum that engages teams, excites clients and results in growth. And, growth in turn provides the resources needed to reach future goals. Here are the first 50 2017 Salon Today 200 Honorees in the category of Growth.
Meet the 2017 Salon Today 200 Honorees in the category of Technology. In today's fast-paced world, technology plays a critical role in boosting a salon and spa to the next lever--from communicating with guests, measuring and motivating team members and keeping all systems running strong.
These 2017 Salon Today 200 Honorees in the category of Retail and Merchandising understand that retail success requires the pull of the entire team--from the owners and front desk team who design promotions and creative displays to the service providers who educate each client.
Pulp Riot, an innovative line of 16 creative demi-permanent colors, partners with Salon Centric on a distribution agreement that will help the new line reach stylists through stores and the distributor's sales team.
Meet the 2017 Salon Today 200 honorees in the field of Planned Profitability. By predicting and planning fo profit and keeping a vigilant watch over expenses, these owners are building sustainable salons and spas that stand strong without relying on their income as service providers.
When salons and spas participate in community charities or organize their own philanthropic activity, they often are acting from the heart. But the goodwill generated from these activities serves as a powerful marketing tool and can propel both personal and professional growth. Here are our 2017 Salon Today 200 honorees in the category of Philanthropy.
These 2017 Salon Today 200 honorees understand that inventory control is a balanacing act. Run too low on product, and you miss valuable sales. Carry more than you need and you tie up cash that could be used in other areas of the salon. Find out who won honors for the inventory management.
For the most successful service providers, education is a career-long process. The best salons develop systems to strengthen the skills and confidnece of their newest team members, whicle encouraging their seasoned staff to continually stretch by brining education into the salon or supporting those who venture out to seek new skills. Find out which salons received top honors in the Salon Today 200 by developing strong education programs.
While it's a service provider's job to take care of the client, it's a salon owner's job to take care of the team. Salons and spas that offer rewarding compensation and benefits packages and design transparent career paths retain valuable talent longer, which helps them grow the business faster.
When it comes to a client building a long-term relationship with a salon, the level of service a guest receives can be more important than the precision of the haircut of the quality of the color. Customer service impacts the client's overall experience, and the salons and spas who deliver it during each and every visit boost their overall sales along with their client retention figures. Find out who made this year's Salon Today 200 list in Customer Service.
By embracing a revenue management system from the travel and hospitality industry, New York's Asandra Spa Lounge has grown to two locations and more than $5 million in sales. Discover how co-owners Gene and Paul Frisco use capacity planning to keep the appointment books full.
As part of Shortcuts' ongoing series on a good work/life balance, Clarissa Borg, partner in TONI&GUY Toronto, shares her secret to looking after her daughters and her business at the same time.
