Beacon Technology Streamlines the Salon Experience
Salons and barbershops are using beacons to help the front desk check incoming guests in while suggesting retail recommendations to guests through their phones.
by Stacey Soble
Stacey Soble
Director of Brand Content Strategy
Stacey Soble has been involved in the conversation of salon business for more than two decades—as a reporter, a consultant and as the editor in chief of SALON TODAY. She has been responsible for growing the brand's celebrated recognition programs, SALON TODAY 200 and SALONS OF THE YEAR, and has launched two new competitions in recent years--STAMP (SALON TODAY's Annual Marketing Program) and the SALON TODAY Total Makeover Competition. She is a frequent speaker on the topic of salon business at industry events.
PBA Takes Stance Against California's SB 999
As a California bill that makes it legal for anyone working in a salon or barbershop to wash, condition, blow dry or style hair without training or a license passes the state's senate, the Professional Beauty Association takes action to try and stop it.
by Stacey Soble
Can You Predict When A Client is Likely to Leave?
At the Data-Driven Salon Summit, SALON TODAY catches up with Phorest Salon Software's Ronan Perceval and found out how they track data to predict when a client is more likely to leave your salon.
by Stacey Soble
Meet as Strangers, Leave as Friends
How do you own your relationship with your clients? In his first TEDx talk John DiJulius, owner of John Robert's Spas, shows you how to gather FORD on your guests in order to develop a strong rapport.
by Stacey Soble
The Salon App that Could Transform the Industry
With Pocket Salon, SalonBiz answers the client's demand for online retail sales, as well as help with booking an appointment and checking out.
by Stacey Soble
Top 16 Apps for Small Business in 2018
Get your team organized, motivated and communicating—and save some time along the way—with the top 16 Apps for small business for 2018.
by Stacey Soble
Salon Owners Connect, Compare and Grow at Data-Driven Salon Summit
The Data-Driven Salon Summit hosted by SALON TODAY and ZeeZor amassed leading salon and spa owners in Atlanta in late May. The summit inspired attendees to grow their businesses by analyzing their performance data and sharing best business practices.
by Stacey Soble
Maggie the Salon Posts December Numbers in April, Attributes Growth to Software
With online booking, reputation management, and a strong marketing program, Maggie The Salon is seeing strong growth in 2018.
by Stacey Soble
Salons of the Year 2018: Broome Street Society
With unique rope and wood lighting and the scrap wood pile finish on the stations, Broome Street Society in New York sets the salon stage and captures Third Runner Up in our Salons of the Year 2018.
by Stacey Soble
2018 Salons of the Year: Parker Barber
With a nod to family and community history and the traditional Japanese technique of Yakisugi, Garrison Neill creates Parker Barber in New Orleans, and ties for first runner-up in the 2018 Salons of the Year.
by Stacey Soble
Design by Numbers
The 2018 Salons of the Year shed some light on salon design through their statistics.
by Stacey Soble
The Bigger Trends
Each year as the SALON TODAY team studies thousands of pictures and essays that are submitted by the Salons of the Year competitors, we try to pin down the trends, and this year is no different. Typically, we report on things such as popular color schemes, innovations in lighting or materials and finishes that are on point.
by Stacey Soble
Gene Juarez Salon and Spa Sweeps 2018 Salons of the Year
A beautiful shampoo oasis, a well-designed color bar and a separate men's salon are just three of the experience spaces that await clients at Gene Juarez Salon and Spa, our 2018 Salon of the Year.
by Stacey Soble
2018 Salons of the Year: 20 Volume Salon
A community table made of repurposed barnwood replaces the front desk at 20 Volume Salon in Mesa, Arizona, one of our 2018 Salons of Distinction.
by Stacey Soble
Salons Leverage Artificial Intelligence to Save Time and Money at the Front Desk
As one of the first salons to use the artificial intelligence texting software Presence AI, Umbrella Salon in San Jose is cutting the time the front desk spends manning the phones up to 40 percent. See how this new technology is helping the front desk do more while giving clients an improved experience.
by Stacey Soble
Designing a Salon for the Senses
When designing the space for Salon Gloss, owner Tim Timmons took all five senses and his brand partner Keune into consideration.
by Stacey Soble
How Data Will Shape The Future of Salon Ownership
Before hitting the stage at the Data-Driven Salon Summit, Emory University’s Benn Konsynski, Ph.D., gives us a glimpse at the technological capabilities that are emerging and how that can impact salons.
by Stacey Soble