Announcing the 2018 Salons of the Year Finalists
Leading up to the May/June 2018 Salons of the Year issue, SALON TODAY announces the 2018 finalists.
by Stacey Soble
Stacey Soble
Director of Brand Content Strategy
Stacey Soble has been involved in the conversation of salon business for more than two decades—as a reporter, a consultant and as the editor in chief of SALON TODAY. She has been responsible for growing the brand's celebrated recognition programs, SALON TODAY 200 and SALONS OF THE YEAR, and has launched two new competitions in recent years--STAMP (SALON TODAY's Annual Marketing Program) and the SALON TODAY Total Makeover Competition. She is a frequent speaker on the topic of salon business at industry events.
Building a Culture around the Momentum of Love Week
At J. Nicolle Salon and Spa, Jennifer Kennedy takes the concept of Love Week, which she heard about at Serious Business in 2017, and develops culture-building and marketing programs around it.
by Stacey Soble
Playing the Role of an Industry Observer
With the opportunity to watch a family dynasty grow over the past 20 years, Salon Today's Stacey Soble makes some observations about Gadabout Salonspas and the foundation of success the business has with Pam McNair-Wingate.
by Stacey Soble
Going for the Local Press
Devising a social campaign to get their salon mentioned in a local 'Best Of' campaign ends up being a wonderful public relations strategy for Richard Salon in Smithtown, New York, bringing in scores of new guests.
by Stacey Soble
A Creatively Fun Video Celebrates the Cultures behind the Salon Today 200
SALON TODAY challenged the 2018 class of the Salon Today 200 to send in fun team videos that give us a glimpse into their businesses and their cultures, and the results were so creative, we had to give away a few Oscars. Check out the compilation video
by Stacey Soble
Salon Disegno Designs Clever Recruitment Strategy
When the owners of a four-location salon company identify recruitment as their biggest challenge, they design a clever plan for getting to know the best students to come out of local schools.
by Stacey Soble
Celebrating the Salon Today 200 at Serious Business
With a fun video contest and a certificate ceremony, more than 400 people celebrate the Salon Today 200 at a special reception held at the close of Serious Business.
by Stacey Soble
How Communal Styling Stations Can Boost Salon Productivity and Improve Culture
Seeking a way to make her 900-square-foot salon even more productive, Tammy Erhbaker designs a communal station system that also promotes camaraderie.
by Stacey Soble
Serious Business 2018 Helps Salons to Pivot in an Ever-Changing World
With a dynamic lineup of mainstage speakers and a compelling selection of breakout sessions, Serious Business 2018 helps nearly 1,900 salon owners, managers and stylist establish their center and make their next business move.
by Stacey Soble
Getting Serious About Social
A 30-year-old salon embraces social media with a dedicated strategy that boosts business in 2017.
by Stacey Soble
Bespoke's Tailored Consultation
Christian and Alicia Blazevich of Bespoke Beauty Bar partner with Passion Squared's Nina Kovner to develop a tailored consultation that helps them deliver what their clients really want.
by Stacey Soble
Kaemark Wins Exclusive Deal with Ecoheads
Salon furniture manufacturer Kaemark partners with Ecoheads to offer the water-saving spray nozzles as a design option with their shampoo bowls at the point of buildout.
by Stacey Soble
Tips for Capturing Salon Interior Images for Salons of the Year
With the January 31st deadline for the photo-based Salons of the Year fast approaching, now is the time to review some strategies for capturing the best salon interior shots.
by Stacey Soble
Creating Leadership Opportunities Within the Salon
Annastasia Salon in Portland, Oregon, designs new leadership roles for top-performing stylists, creating more hands-on, peer-to-peer coaching opportunities.
by Stacey Soble
Why Capturing an ST200 Honor for 2018 is Particularly Meaningful
It seems many salon and spa owners were more than ready to kick 2017 to the curb. Some of our Salon Today 200 honorees talk about why 2017 was such a tough year, and how that makes capturing an honor in 2018 so very sweet.
by Stacey Soble
Revealing the Data on the 2018 Salon Today 200
Before digging into the details of each 2018 ST200 salon and spa, we take a close look at what the collective data tells us about the state of the beauty industry.
by Stacey Soble
2018 Salon Growth, Part 2
On the 12th Day of the 12 Days of the Salon Today 200, we wrap it all up with the second half of the 2018 honorees in Growth. These salons and spas worked hard to realize gross sales growth of 10.41% and above between 2015 and 2016. Meet these great salons!
by Stacey Soble