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Director of Brand Content Strategy
Stacey Soble has been involved in the conversation of salon business for more than two decades—as a reporter, a consultant and as the editor in chief of SALON TODAY. She has been responsible for growing the brand's celebrated recognition programs, SALON TODAY 200 and SALONS OF THE YEAR, and has launched two new competitions in recent years--STAMP (SALON TODAY's Annual Marketing Program) and the SALON TODAY Total Makeover Competition. She is a frequent speaker on the topic of salon business at industry events.
Rochelle Mucha, Ph.D. is the author of Aesthetic Intelligence: Reclaiming the Power of Your Senses. For this book, which reveals how business and the performing arts intersect to fuel creativity and innovation, Mucha cites interesting observations from the salon she patronizes--Aria Salon Spa Shoppe in Alpharetta, Georgia.
Daniel Kaner is co-president and one of the founders of the new prestige line, Oribe Hair Care. In this podcast, he talks about how the company worked with a fragrance house to custom blend the line’s unique fragrance, which blends notes from Oribe’s personal history and creates a unique link between the artist, the salon and the client.
In Not Everyone Gets a Trophy, Author Bruce Tulgan sheds some light on Generation Y in the workforce. Here, he dispels 14 myths about the youngest of workforce generations.
Although 88 percent of consumers expect to learn about products as part of the salon experience, 71 percent of salon clients were not offered a product introduction—one of the eye-opening revelations from the landmark Business of Beauty study presented at the Professional Beauty Association’s Symposium.
We’ve identified five marketing masters and dubbed them with our own titles—the Retail Queen, the Media Darling, the Digital Diva, the Promo Man and the Niche Marketer. While their approaches are drastically different, they all tackled their marketing missions with heart and determination, carving their own place in a difficult marketplace.
We’ve identified five marketing masters and dubbed them with our own titles—the Retail Queen, the Media Darling, the Digital Diva, the Promo Man and the Niche Marketer. While their approaches are drastically different, they all tackled their marketing missions with heart and determination, carving their own place in a difficult marketplace.
We’ve identified five marketing masters and dubbed them with our own titles—the Retail Queen, the Media Darling, the Digital Diva, the Promo Man and the Niche Marketer. While their approaches are drastically different, they all tackled their marketing missions with heart and determination, carving their own place in a difficult marketplace.
While the Robert Andrew Salon and Spa in Gambrills, Maryland, had a healthy roster of dedicated spa clientele, management realized that a good percentage of salon's longtime hair clients never took a walk on the spa side. They also realized ...
Are you ready for some football? Sorry for the tease, we're actually talking about Friday night highlights.Plan B, a cut and color boutique in Cambridge, Massachusetts, recently launched the Friday Night Lights service, a limited-time, partial ...
Even when clients are pinching pennies, they need their hair cut and colored from time to time. The toughest challenge in this economy seems to be keeping them coming in on a regular schedule. Prevent appointment stretching and service skipping ...
A few weeks ago, I interviewed JUUT Salonspa Owner David Wagner regarding his battle with lymphoma and his Faces of Cancer project for our Business Builders e-newsletter. Our staff was really happy to learn a few days ago that initial tests show that David's cancer is in remission, and we hope the positive reports continue. But, I can't stop thinking about something David told me during that interview.
 (Front desk of Republic Salon in GA, a winner in the 2008 SOTY competition)When it comes to growing your salon business, the front desk can be biggest driver of success. “And, if a salon empowers these ...
As PBA's Business of Beauty study debunks myths and reveals statistics, it also stirs up some strong emotion about salon retailing.
With everyone's time at a premium, salon events that multi-task are just the ticket. This week, the Eric Fisher Academy in Wichita, Kansas, is throwing a community-service event that promises to lure in prospective new clients and attract future students.
The outlook for the salon/spa industry improved in the second quarter, as the Professional Beauty Association's (PBA) comprehensive index of salon/spa activity registered a solid gain. The association's Salon/Spa Performance Index (SSPI)—a new ...
Through the years, we’ve known David Wagner as an inspiring stylist, a leading salon owner, an association president, a celebrated author and a Daymaker. But for those of us who’ve known even one of these Davids, it’s emotionally difficult to know him as a cancer patient. While it’s a role he wouldn’t have chosen, in his typical fashion, he’s finding a creative way to leverage the experience to help and inspire others.
When journalists Euna Lee and Laura Ling were pardoned by the North Korean government and allowed to come home, I immediately turned on the morning news programs. I wanted to see the homecoming, hear the excited voices of their friends and feel the joy in the welcoming embraces from their families. I needed and craved the good news.
