How to Recruit and Hire the Best Employees
Mel Kleiman, a recruitment expert and the ISBN conference’s keynote speaker, reveals his top tips on how to recruit and hire the best employees.
by Stacey Soble
Stacey Soble
Director of Brand Content Strategy
Stacey Soble has been involved in the conversation of salon business for more than two decades—as a reporter, a consultant and as the editor in chief of SALON TODAY. She has been responsible for growing the brand's celebrated recognition programs, SALON TODAY 200 and SALONS OF THE YEAR, and has launched two new competitions in recent years--STAMP (SALON TODAY's Annual Marketing Program) and the SALON TODAY Total Makeover Competition. She is a frequent speaker on the topic of salon business at industry events.
Help Salon Clients Stay Heart Healthy
The American Heart Associations’s Go Red For Women movement challenges women to know their risk for heart disease. This is a perfect platform for many professional beauty organizations and an easy one to embrace in your own salon business.
by Stacey Soble
The New Red Chocolate Education Program
Promising to boost the color biz of even the most established salons, the new Red Chocolate education program blends business analysis with customized technical and guest-service education.
by Stacey Soble
9th China International Wood and Wood Products Expo
As the saying goes, “You can’t take it with you.” But what exactly will you do with your salon in the end, and can you best prepare it and yourself for the eventual sale?
by Stacey Soble
Subliminal Spaces: Dre’s in Scottsdale
Dre’s in Scottsdale incorporates psychology into its design to sway consumer behavior.
by Stacey Soble
Marketing: Creative Menus
Lure BEAUTY-hungry clients into your salon with creative and tantalizing menus.
by Stacey Soble
How to Streamline Your Salon Business
Achieving growth in today’s economy may be challenging, but it is possible if you put your best practices forward.
by Stacey Soble
Pinch Proof: Protect Your Assets
Feeling the recession pinch yet? Take strategic action today to protect your salon assets, and even grow your business, during tough economic times ahead.
by Stacey Soble
Retail Advice: Mario Tricoci Hair Salons
Despite the troubled economy, retail sales at the 20 Mario Tricoci Hair Salons and Day Spas throughout the Midwest are going up.
by Stacey Soble
How to Avoid the January Slump
Ever wish you could extend that holiday spirit a little bit longer? Simply redefine the season, advises Inez Gray, owner of Habitude Salon and Spas in Seattle, Washington.
by Stacey Soble
Ka-ching! Online Concierge Services
For a growing number of salons and spas in New York, that sound comes in the form of an automated call—a message confirming the booking of a client through Lifebooker.com
by Stacey Soble
Client Conversations
When it comes to the casual dialog between client and stylist, the topic often is up for grabs.
by Stacey Soble
Fully Booked: Spa Services - Part 2
Break down the mental barrier of spa services as luxurious treats and transform them into required maintenance—then you’ll see your clients again, and again and again.
by Stacey Soble
Fully Booked: Spa Services - Part 1
Break down the mental barrier of spa services as luxurious treats and transform them into required maintenance—then you’ll see your clients again, and again and again.
by Stacey Soble
Bank on Beauty Blogging
Blogging can be a brilliant way to generate online buzz for your salon. But sporadic entries and blasé content can crash your efforts. Here, leading salon owners share the critical DOs and DON’Ts of blogging.
by Stacey Soble
Salon Coaches Address Retail Questions-Part 3
retail contests
by Stacey Soble
Salon Coaches Address Retail Questions-Part 2
What’s the most effective method for retailing?
by Stacey Soble