MENU
SEARCH
Director of Brand Content Strategy
Stacey Soble has been involved in the conversation of salon business for more than two decades—as a reporter, a consultant and as the editor in chief of SALON TODAY. She has been responsible for growing the brand's celebrated recognition programs, SALON TODAY 200 and SALONS OF THE YEAR, and has launched two new competitions in recent years--STAMP (SALON TODAY's Annual Marketing Program) and the SALON TODAY Total Makeover Competition. She is a frequent speaker on the topic of salon business at industry events.
'Tis the season for great promotions, and it's the packaged deals that get all the attention. Savvy salons constantly experiment with packages, combining different products together, partnering a product with a service, or throwing in a gift item that plays with the theme. But you've got something else you can offer that will create a value-added promotion that will set you apart in your marketplace. And it doesn't have to cost you much money!
If you find yourself stretched to accommodate clients or just don't have enough hours in the day--it may be time to raise your prices.
From fabulous cuts and color to luminescent skin, you create beauty in the salon, but how well your clients sleep at home plays a key role in helping them maintain that beauty. Recently, Bob Hickman, senior vice president of sales and marketing for United Feather and Down, and Neil Petrocelli, vice president of marketing for Borghese, Inc., teamed up to provide their top sleep and beauty tips.
Inspired by the federal government's Cash for Clunkers program, Karie Bennett, owner of the Atelier Lifestyle Salon Spa in San Jose, California devised a marketing program that encouraged cosmetic sales by giving clients a bonus for bringing in their used lipstick tubes.
October's SALON TODAY In-Depth feature focuses on what we've dubbed, Yin Yang leadership, the payoff of establishing unity between business and creative thinking in the salon. In helping us with this article, Tom Kuhn, owner of Qnity, ...
Four top North American salons that partner with P&G Salon Professional share tips on how they are increasing salon color sales in today's economy.
Wouldn’t it be great to have an army of fabulously styled women wearing your salon’s brand all over town? That’s exactly what’s happening in Raleigh, North Carolina, as Jessica Williams unveils the second season of ‘Latherwear.’
While clients at Ginger Bay Salon and Spa in St. Louis, Missouri, indulge in spa services at the 8th annual Spa-tacular event on Saturday, October 3, they also know they are helping the families of seriously ill children.
To meet Geno Stampora is to spend the rest of the day feeling…well, great about your life. He has the magical ability to subtly turn his focus on you in such an optimistic way, you simply feel cared about. And, who doesn’t need that these days?
Halloween has been Salon Owner Christina Dvorak's favorite holiday ever since she was a young girl. Now, the spook season is quickly becoming a favorite among the clients to Salon Tranquility in Niagara Falls, Canada.
Husband and wife owners Jack and Joelle Ray, of Raleigh's Samuel Cole Salon, walk us through their forward-thinking compensation and employee management strategies.
As the owner/manager of Umbrella Salon in San Jose, California, Khiem Hoang shares how he developed his own iPhone App to drive traffic to his salon and how other salons can incorporate the technology for a similar competitive advantage.
As Co-Presidents and Founders of Oribe Haircare, Tev Finger and Daniel Kaner take us behind the scenes of the Owner's Forum at Oribe Backstage and how they recruited salon owners to share their success strategies with their peers.
As general manager for the Paris Parker Salons based in the greater New Orleans area, Andrea Eaton has a first-hand view of how the BP oil spill is impacting the Gulf and its residents. She shares why clean water is such an important issue for the professional beauty industry, and how her salon company has been helping out.
As the associate executive director of the Professional Beauty Association, Sam Leyvas provides an optimistic update from the Salon/Spa Performance Index, the quarterly composite index that tracks the health of the U.S. salon/spa industry.
As the global artistic director for JPMS, Robert Cromean’s on-stage artistry is legendary. But as Stacey Soble talks to him about business at his five salons and two schools and his engagement with the 2010 Millennium User Group Conference, it’s quickly apparent that he has just as much passion for his business.
As the history-making Noelle Spa for Beauty and Wellness celebrates 50 years, owner Peter DiCaprio shares its ups and downs, from launching the day spa movement to the walkout and fire that shaped the company's course.
