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Director of Brand Content Strategy
Stacey Soble has been involved in the conversation of salon business for more than two decades—as a reporter, a consultant and as the editor in chief of SALON TODAY. She has been responsible for growing the brand's celebrated recognition programs, SALON TODAY 200 and SALONS OF THE YEAR, and has launched two new competitions in recent years--STAMP (SALON TODAY's Annual Marketing Program) and the SALON TODAY Total Makeover Competition. She is a frequent speaker on the topic of salon business at industry events.
This week, the entire SALON TODAY editorial staff breathed a sigh of relief and felt the glow of satisfaction as we shipped the 13th Annual SALON TODAY 200 issue to the printer. Expanding the competition beyond growth to focus on a variety of business practices added multiple new dimensions to what was already a strong competition. I trust the additional statistics and owner ideas will fuel salon plans around the country throughout 2010.
While December is an extraordinarily busy time for Santa at his North Pole-based toy shop, he still found time to visit with tots at Chiquicuts Kids Hair Salon in Ottawa, Ontario. In fact, he made regular stops to the salon to have his ...
If the earthy new age music flowing from your spa's sound speakers seems too far a departure from the tunes that are rocking your salon, now there's a new option. Released in November, the Modern Meditations series Rock Classics and Modern ...
When it comes to supporting local sports teams, salon owners Jim Powell, Pat Lottes and Linda Eickleberry are raving fans. With seats directly behind the bench at the WNBA (Women's National Basketball Association) Indiana Fever games, the owners of Natural Concepts Salon and Day Spa in Greenwood, Indiana, have developed relationships that have led to some unique marketing opportunities.
Photography by Erica ConnorsWhen Karie Bennett, owner of Atelier Salon and Spa in San Jose, California, sent us this fun image and a question about how to recycle mannequin heads, we invited Ken Angermeier, Pivot Point International's vice ...
From left, Americana's staff: Melissa, Owner Jenny Grisham, Angie, Shelley and Eric.One of a salon owner's toughest jobs is identifying and recruiting talented cosmetology students who will transform into productive, loyal, longtime staff ...
When it comes to social networking, no one understands its marketing power better than your junior staff members. In order to recognize and celebrate his salon's 3rd anniversary, Richard Daly, owner of Richard Salon of Smithtown, found himself ...
It was big industry news this summer, and with the new year, it'll become reality. On November 30, the board of directors for the Professional Beauty Association (PBA) and the National Cosmetology Association (NCA) announced that PBA's members ...
It all started in 1993 when Tod Ernst, one of the owners of Planet Hair in Wichita, Kansas, volunteered to give haircuts to HIV and AIDS patients in the community. With the desire to do more, Ernst and his co-owner Graham Ross, organized the first ArtAID--a small art auction combined with a few hors d'oeuvres and a small fashion show.
If your clients come in for a great new cut and transformative color, but leave with a bare face, they are missing a huge part of the beauty experience. Add a cosmetics line to your retail offerings—you'll not only boost your retail potential but you'll help your staff members add a new layer to the relationships they've formed with their clients.
When fashion photographer John Vater first met his wife Adriana, a stylist and makeup artist, on the set of a fashion shoot, it was the first of many years of collaboration between beauty and fashion.
Each month, the Beauty Industry Report provides readers the information they need to predict industry trends, keep on top of leadership shifts and stay on the cutting-edge of an ever-changing industry. SALON TODAY provides you with a few ...
You know your retail sales really add to your bottom line, but do you really understand how they impact your profitability?
What would your clients do if they came in for their appointment and found no magazines in waiting area? What if there was no reading material to entertain them as their color processed?Publishers have been sending complimentary consumer ...
Presence can make the difference between canned customer service and truly stellar customer service.
Are today’s cost-conscious consumers giving high-end brands the cold shoulder? When it comes to the salon environment, top retailers say, “No!” and they offer up these 12 proven strategies to power sales in any economy.
Are today’s cost-conscious consumers giving high-end brands the cold sholder? When it comes to the salon environment, top retailers say, “No!” and they offer up these 12 proven strategies to power sales in any economy.
