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Director of Brand Content Strategy
Stacey Soble has been involved in the conversation of salon business for more than two decades—as a reporter, a consultant and as the editor in chief of SALON TODAY. She has been responsible for growing the brand's celebrated recognition programs, SALON TODAY 200 and SALONS OF THE YEAR, and has launched two new competitions in recent years--STAMP (SALON TODAY's Annual Marketing Program) and the SALON TODAY Total Makeover Competition. She is a frequent speaker on the topic of salon business at industry events.
I'm preparing myself because I know my 11-year-old son will be coming home from school today incredibly angry. Although he objected strenuously, I signed him up for the H1N1 vaccine his elementary school was dispensing today. Across the nation, we're all taking precautions to protect ourselves and our families. But it's also a great idea to implement some simple steps to protect your salon employees and clients.
Ka-ching, ka-ching...the end of the year is the time to make some serious money in salon business. Not only can you boost revenues with the additional business that comes through your door during the holiday season, but you can also make money by doing some effective year-end tax planning, says Larry Kopsa, CPA or Kopsa Otte CPAs and Advisors.
A few weeks ago, in our MODERN Style Watch Daily newsletter, I wrote a story on how Chicago's Genacelli Salon creatively organized a makeover event to raise funds for renovation of a community park. Recently, the salon's owners, Cynthia Porcelli and Joseph Cartagena, shared both the results of the event and the images through the social networking site Flickr.
Here's a question just in time for Thanksgiving—does your organization encourage a culture of gratitude? Not in the obligatory "In this economy you'd better be grateful to have a job!" way, but rather in the "Gee, I really appreciate my coworkers and the feeling is mutual." According to a recent Gallup poll, 65 percent of people say they don't feel appreciated at work. And that feeling quickly leads to pervasive negativity, low morale and decreased productivity.
In early November, the Professional Beauty Association and Barbicide announced that they are working together to create an industry response program that addresses the H1N1 influenza virus that has impacted the United States and countries across the globe.
One of the best parts of my job is the ability to meet and interview a variety of people that I would normally never come across in my everyday life. Naturally that includes some of the top talents and best minds in the professional beauty industry, but more and more often it includes great thinkers outside our industry as well.
As the calendar turns to 2010, will you be ready to turn around your business? P&G Professional says, "Let's leave the 2009 downturn behind, and plan to win in 2010!" When asked, "What one thing should salon owners do to turn things around in 2010?" these industry leaders shared the following advice:
When Faces DaySpa of Hilton Head, South Carolina, captured the U.S. Chamber of Commerce's Small Business of the Year Award for the Southeastern United States, Owner Patricia Owen never dreamed it would lead to a trip to Washington D.C. and an opportunity to meet the President. But in mid-October, Owen found herself sharing her spa success story with attendees of the U.S. Chamber of Commerce's launch event for its American Free Enterprise, Dream Big program. And a few weeks later, that opportunity led to a trip to the White House and an introduction to President Barack Obama.
In Suffren, New York, local businesses gathered together for a pink cause, and generated some positively pink ink. Mystic Images, a salon owned by Gina Bertolino, partnered with the Rockland County Cancer Institute to present the "The Mystic ...
If you are thinking about buying or leasing new equipment, furniture, computers or lighting, 2009 is the year to do it.
Whether they suggest new products, pass on the latest beauty trends or simply weigh in on a personal situation, most stylists routinely dish out advice along with the cuts and color they give their guests. Crescent LoMonaco, owner of Salon Monaco in Carpinteria, California, collected her clients' questions for years, and now she's turning them into a unique marketing opportunity.
Cyber Monday? No it's not another Hallmark holiday, but rather a shopping holiday you should add to your holiday marketing strategy. Lisa Martin, founder of Operation Spa, coaches salon and spa owners to put on their creative thinking caps and ...
More than 600 members of Congress and their key staffers enjoyed haircuts, mini-manicures, makeup applications and hand and neck massages, as they learned about the professional beauty industry during the Professional Beauty Federation's (PBF) 10th Annual Welcome to Our World event. On Capitol Hill, Welcome to our World has become one of the most popular events because of the unique way it combines learning with fun and rewarding services for all.
As you built your salon, most likely you carefully considered the design—how it looked, the energy that it created, how the traffic flowed. But in your careful design consideration, did you ever think of how it smelled?
A few years back, Todd Grubbs, owner of Twist Salon, reevaluated the return on his recent local print advertising program and was determined to do better. As one of the owners of the relatively new salon, Grubbs wanted to make Twist a household name in the two towns where it had locations—Chesapeake and Virginia Beach, Virginia.
Generation Y can be your biggest headache, as well as your best asset. Author Bruce Tulgan sheds light on how to manage the youngest of the workforce generations.
There's a tendency for us all to feel buried by work from time to time, but this month in our SALON TODAY offices, it's literally true! With a new twist on an old favorite, the 2010 SALON TODAY 200 ushered in an overwhelming number of entries in a year when we simply didn't know what to expect.
