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Director of Brand Content Strategy
Stacey Soble has been involved in the conversation of salon business for more than two decades—as a reporter, a consultant and as the editor in chief of SALON TODAY. She has been responsible for growing the brand's celebrated recognition programs, SALON TODAY 200 and SALONS OF THE YEAR, and has launched two new competitions in recent years--STAMP (SALON TODAY's Annual Marketing Program) and the SALON TODAY Total Makeover Competition. She is a frequent speaker on the topic of salon business at industry events.
As CEO of P&G Salon Professional North America, Reuben Carranza taps into key research findings to show us how understanding consumer behavior can helps salons design a positive experience and gain clients for life.
CEO of TONI&GUY Bruno Mascolo takes an emotional look back at the past year—from the excitement of selling TIGI to Unilever to the devastating loss of his brother Guy—and reveals where he sees growing next.
Susanne Warfield, the executive director of the National Coalition of Estheticians, Manufacturers/Distributors & Associations, encourages anyone with an interest in skincare to help elevate the industry by getting involved with NCEA. Find out about the coalition's key initiatives.
Celebrity stylist, educator and salon owner Nick Arrojo shares the details about the unique educational program that backs his newly launched line.
John Harms, president of founder of Harms Software, shares the details of The Perfect Match competition for Harms Millennium software. Find out how to win prizes worth up to $13,000 simply by sharing your software love story.
Steve Sleeper, executive director of the Professional Beauty Association, shares details of the merger between the PBA and the National Cosmetology Association, including how the marriage of the two associations promises big benefits to members of both.
Steven Goddard, founder and president of Pravana Naturceuticals, previews Beach Wave, the hot, surf-inspired hair service which delivers new revenue potential for 2010.
Adrienne Kramer, president of Mirabella Beauty Cosmetics, talks about why a cosmetics line is an important addition to the salon experience and shows you how to turn hair clients onto makeup sales.
Lauren Gartland, founder of the business coaching company Inspiring Champions, offers some creative strategies for igniting your retail sales this season and beyond.
Geno Stampora, industry consultant, coach and the recipient of the 2009 NAHA Hall of Leaders award, advises salons on how to get involved in their own communities and within the industry to bolster business in tough times.
Todd Shea is the marketing director for Aware Personalized Branding. In this podcast, he discusses how a personalized brand can help a salon differentiate itself in its marketplace and solidify client loyalty. Plus, he outlines the steps in launching your own branded line.
Bruce Tulgan is the author of Not Everyone Gets a Trophy: How to Manage Generation Y. He shares his top strategies for recruiting, managing, and motivating GenYers.
Listen in to Recovery Roadmap, a series of podcasts sponsored by P&G Professional to help salons thrive in tough economic times. In this first edition, Stacey Soble interviews Sonya Dova, Wella creative director and the co-owner of the Doves Studio in Santa Monica, CA.
Rochelle Mucha, Ph.D. is the author of Aesthetic Intelligence: Reclaiming the Power of Your Senses. For this book, which reveals how business and the performing arts intersect to fuel creativity and innovation, Mucha cites interesting observations from the salon she patronizes--Aria Salon Spa Shoppe in Alpharetta, Georgia.
Daniel Kaner is co-president and one of the founders of the new prestige line, Oribe Hair Care. In this podcast, he talks about how the company worked with a fragrance house to custom blend the line’s unique fragrance, which blends notes from Oribe’s personal history and creates a unique link between the artist, the salon and the client.
In Not Everyone Gets a Trophy, Author Bruce Tulgan sheds some light on Generation Y in the workforce. Here, he dispels 14 myths about the youngest of workforce generations.
Although 88 percent of consumers expect to learn about products as part of the salon experience, 71 percent of salon clients were not offered a product introduction—one of the eye-opening revelations from the landmark Business of Beauty study presented at the Professional Beauty Association’s Symposium.
