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Director of Brand Content Strategy, MODERN SALON and NAILS
Anne Moratto’s well-rounded beauty career includes years in beauty public relations, beauty marketing, beauty manufacturing, and now, with MODERN SALON, in beauty publishing. The through-line has been an intense interest in all things beauty and a sincere appreciation for the skilled artists and entrepreneurs who make the industry so vital, compelling and creative.
Anne has been honored to be a judge of the North American Hairstyling Awards (NAHA), and the Wella TrendVision Awards. She has launched and hosted the MODERN SALON Independent Boot Camp and the brand-first Indie Pro Awards. As a subject matter expert, Anne has been tapped for her industry expertise by many media outlets. She has been a guest on a Global Wellness Summit webinar discussing the beauty industry and the COVID pandemic, on a virtual conference for the Professional Beauty Association (PBA) and their Executive Summit, and has had the pleasure of sharing the stage with many beauty industry luminaries. She has interviewed beauty legends, billionaire beauty business changemakers, and countless beauty makers and she is grateful there are still so many stories to tell. Anne, a native of Wisconsin, lives with her family in Los Angeles, CA.
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The Professional Beauty Association's (PBA) Executive Director, Steve Sleeper, shares his thoughts on the affect of the virus.
They are seeing different things in their community, from calm and caution, to cancellations and lots of "social distancing."
Here's how the founder made lemonade out of lemons and offered education at their local headquarters.
ÄZ Craft Luxury Haircare has a plan to elevate hairdresser artistry with a clear path forward and a focus on cutting. Learn about this new brand and its leadership.
Here are some myths that don't stand up to scrutiny, according to the World Health Organization.
The American Customer Satisfaction Index rates everything from the convenience of store hours to speed of checkout process on a scale of 0-100.
“The technology within the industry is improving at an accelerated pace, making less invasive options with little-to-no downtime more accessible and enticing."
Entrepreneurs need to find solutions to streamline their businesses so they can attend to their clients and their craft.
The amika team will be honored with the City of Hope Spirit of Life Award.
Beauty experts took a deep dive into compliance for owners. The event was sold-out.
A strong presence, impactful branding, and so many offerings in one spot made the new BBI booth one busy place.
So much beauty, education, and experience, all in one SoCal location.
While this law doesn’t apply outside of California, it could become a model for other states. Salons utilizing renters will have to run a much tighter ship and booth renters will need to show specific ways in which they are independent from the salon owner.
Three proven tactics on how to follow up on a sampling campaign and all are guaranteed to bounce your revenue forward and ensure you capture future sales dollars.
"That first set of nails I did in the salon sucked but that client still comes back to me, three years later, because of the connection we made that day." Hear from the winners of these scholarships on how beauty helps them change lives and how it has changed their own.
The national children’s hair salon franchise, with 64 locations in 22 states, has announced plans to continue to expand its national footprint.
