#ShowYourRoots Campaign Urges Clients to "Wait for Us"
Step away from the box color. These stylists are asking their clients to please wait until they are open again to touch their hair color.
by Anne Moratto
Anne Moratto
Director of Brand Content Strategy, MODERN SALON and NAILS
Anne Moratto’s well-rounded beauty career includes years in beauty public relations, beauty marketing, beauty manufacturing, and now, with MODERN SALON, in beauty publishing. The through-line has been an intense interest in all things beauty and a sincere appreciation for the skilled artists and entrepreneurs who make the industry so vital, compelling and creative.
Anne has been honored to be a judge of the North American Hairstyling Awards (NAHA), and the Wella TrendVision Awards. She has launched and hosted the MODERN SALON Independent Boot Camp and the brand-first Indie Pro Awards. As a subject matter expert, Anne has been tapped for her industry expertise by many media outlets. She has been a guest on a Global Wellness Summit webinar discussing the beauty industry and the COVID pandemic, on a virtual conference for the Professional Beauty Association (PBA) and their Executive Summit, and has had the pleasure of sharing the stage with many beauty industry luminaries. She has interviewed beauty legends, billionaire beauty business changemakers, and countless beauty makers and she is grateful there are still so many stories to tell. Anne, a native of Wisconsin, lives with her family in Los Angeles, CA.
Fashion Houses, Costume Designers Make Masks, Hand Sanitizer to Support Healthcare Workers
High-fashion heroes, we salute you.
by Anne Moratto
America's Beauty Show in Chicago Cancelled Due to COVID-19
In addition, the co-located International Esthetics Cosmetics and Spa Conference (IECSC), scheduled April 18-20, 2020 at McCormick Place is cancelled. More information at IECSCChicago.com.
by Anne Moratto
VIDEO: Disaster Assistance Loans for Small Businesses Impacted by Coronavirus (COVID-19)
They will also provide businesses with an immediate 3-month tax holiday.
by Anne Moratto
Mental Health and Future Tripping During COVID-19
You're not only thinking about what is currently happening, but also projecting into the future. Strategies for bringing yourself back to the present moment and avoiding virus "future tripping."
by Anne Moratto
What Is Potential Impact of COVID-19 on the Salon Industry?
The Professional Beauty Association's (PBA) Executive Director, Steve Sleeper, shares his thoughts on the affect of the virus.
by Anne Moratto
How Coronavirus Is Affecting These Stylists Across the US
They are seeing different things in their community, from calm and caution, to cancellations and lots of "social distancing."
by Anne Moratto
The Show Must Go On: How Repêchage Skin Care Pivots After Show Cancellation
Here's how the founder made lemonade out of lemons and offered education at their local headquarters.
by Anne Moratto
New ÄZ Haircare Launching with Thoughtful Strategy and Industry Veteran Leading the Way
ÄZ Craft Luxury Haircare has a plan to elevate hairdresser artistry with a clear path forward and a focus on cutting. Learn about this new brand and its leadership.
by Anne Moratto
Myth Busters: Disinformation Spreading About Coronavirus
Here are some myths that don't stand up to scrutiny, according to the World Health Organization.
by Anne Moratto
Report: After Two Years of Decline, Customers More Satisfied with Retail
The American Customer Satisfaction Index rates everything from the convenience of store hours to speed of checkout process on a scale of 0-100.
by Anne Moratto
The Selfie Factor: Aesthetic Services See Significant Increase
“The technology within the industry is improving at an accelerated pace, making less invasive options with little-to-no downtime more accessible and enticing."
by Anne Moratto
Genbook Helps Stylists Maintain Focus and Elevate Experience
Entrepreneurs need to find solutions to streamline their businesses so they can attend to their clients and their craft.
by Anne Moratto
Amika Team to Be Honored by City of Hope
The amika team will be honored with the City of Hope Spirit of Life Award.
by Anne Moratto
Salon Labor and Wage Laws Focus of PBA Symposium
Beauty experts took a deep dive into compliance for owners. The event was sold-out.
by Anne Moratto
Beauty-Full: New Beauty by Imagination Debuts at ISSE
A strong presence, impactful branding, and so many offerings in one spot made the new BBI booth one busy place.
by Anne Moratto
SLIDESHOW: All the Beauty Happening at ISSE Long Beach
So much beauty, education, and experience, all in one SoCal location.
by Anne Moratto