Salon Safety Products Update from SalonCentric President
"Beginning in early May, we will begin to see weekly deliveries of non-surgical masks and hand sanitizer that we’ll be providing, at-cost, to beauty pros as states re-open."
by Anne Moratto
Anne Moratto
Director of Brand Content Strategy, MODERN SALON and NAILS
Anne Moratto’s well-rounded beauty career includes years in beauty public relations, beauty marketing, beauty manufacturing, and now, with MODERN SALON, in beauty publishing. The through-line has been an intense interest in all things beauty and a sincere appreciation for the skilled artists and entrepreneurs who make the industry so vital, compelling and creative.
Anne has been honored to be a judge of the North American Hairstyling Awards (NAHA), and the Wella TrendVision Awards. She has launched and hosted the MODERN SALON Independent Boot Camp and the brand-first Indie Pro Awards. As a subject matter expert, Anne has been tapped for her industry expertise by many media outlets. She has been a guest on a Global Wellness Summit webinar discussing the beauty industry and the COVID pandemic, on a virtual conference for the Professional Beauty Association (PBA) and their Executive Summit, and has had the pleasure of sharing the stage with many beauty industry luminaries. She has interviewed beauty legends, billionaire beauty business changemakers, and countless beauty makers and she is grateful there are still so many stories to tell. Anne, a native of Wisconsin, lives with her family in Los Angeles, CA.
Attend a Virtual VisionQuest to Help You Move Forward
Eufora International’s VisionQuest features inspiring keynote speakers coming at you virtually and free of charge. Topics on Monday 4/27 include Mindfulness as Mental Fitness and Marketing Strategy for Stylists with Britt Seva.
by Anne Moratto
Waiting on a Stimulus Payment? IRS Launches New Tracking Tool
For many stylists out of work, the government-supplied stimulus payment is eagerly awaited. Yesterday, the Internal Revenue Service (IRS) launched “Get My Payment” to track the status of a payment. If eligible, it will allow you a chance to provide your bank account details for direct deposit.
by Anne Moratto
What Will It Look Like When Salons Reopen?
During the great shutdown created by coronavirus, stylists have spent time guessing at what a return to work will look like because, at this point, no one can know with any certainty. Here are possible scenarios from industry experts.
by Anne Moratto
Apply Today: Coty Launches Fund to Help Stylists and Manicurists
As a professional beauty company who has been dedicated to supporting the lifeblood of our industry, beauty professionals, for more than 140 years, Coty Professional Beauty is deeply committed to help pros during this challenging time of uncertainty.
by Anne Moratto
Beauty Businesses Respond to COVID-19 Crisis with Special Offers of Support for Stylists
This is being updated, constantly, as more and more beauty industry brands are stepping up and looking for ways to help salons and stylists.
by Anne Moratto
COVID-19 CARES Act Includes Recovery Rebate and Expanded Unemployment Benefits
Includes expanded unemployment insurance benefits and a recovery rebate. Learn about some of the key points of this important legislation.
by Anne Moratto
LISTEN: Understanding What the Economic Stimulus Means to Stylists
Jump into a webinar with PBA and listen on-demand. It will be a valuable resource to anyone in the industry.
by Anne Moratto
Apply Now: Emergency Aid for Beauty Professionals
The Professional Beauty Association (PBA) and PBA Charities have created a new fund to help our industry during this unprecedented crisis.
by Anne Moratto
5 Ways to Build a Trusted Brand
As we move through this crisis, we don't know what's on the other side but a healthy and trusted personal and salon brand will be more valuable, than ever. Stylists and owners can start thinking about and implementing these steps now.
by Anne Moratto
10 Step Action Plan for Stylists and Owners
These steps will lead you from fear into action. Stylists and salon owners will find usable information that will help steer them through these troubled waters.
by Anne Moratto
Genbook Launches #SpreadLoveInstead, a Campaign to Generate Income for Service-Based Small Businesses
In response to the coronavirus pandemic, Genbook wants to inspire the public to spread love by getting them to support their favorite service-based businesses.
by Anne Moratto
Coronavirus Rumor Control
Here are five rumors that are not true. Rumors can easily circulate within communities during a crisis but today, more than ever, it's important to go to trusted sources of information.
by Anne Moratto
#ShowYourRoots Campaign Urges Clients to "Wait for Us"
Step away from the box color. These stylists are asking their clients to please wait until they are open again to touch their hair color.
by Anne Moratto
Fashion Houses, Costume Designers Make Masks, Hand Sanitizer to Support Healthcare Workers
High-fashion heroes, we salute you.
by Anne Moratto
America's Beauty Show in Chicago Cancelled Due to COVID-19
In addition, the co-located International Esthetics Cosmetics and Spa Conference (IECSC), scheduled April 18-20, 2020 at McCormick Place is cancelled. More information at IECSCChicago.com.
by Anne Moratto
VIDEO: Disaster Assistance Loans for Small Businesses Impacted by Coronavirus (COVID-19)
They will also provide businesses with an immediate 3-month tax holiday.
by Anne Moratto