Is There a Leak in Your Business?
Hear about the salon owner/entrepreneur who saw a problem at the color bar and developed a system to make color pricing more accurate and predictable.
by Anne Moratto
Anne Moratto
Director of Brand Content Strategy, MODERN SALON and NAILS
Anne Moratto’s well-rounded beauty career includes years in beauty public relations, beauty marketing, beauty manufacturing, and now, with MODERN SALON, in beauty publishing. The through-line has been an intense interest in all things beauty and a sincere appreciation for the skilled artists and entrepreneurs who make the industry so vital, compelling and creative.
Anne has been honored to be a judge of the North American Hairstyling Awards (NAHA), and the Wella TrendVision Awards. She has launched and hosted the MODERN SALON Independent Boot Camp and the brand-first Indie Pro Awards. As a subject matter expert, Anne has been tapped for her industry expertise by many media outlets. She has been a guest on a Global Wellness Summit webinar discussing the beauty industry and the COVID pandemic, on a virtual conference for the Professional Beauty Association (PBA) and their Executive Summit, and has had the pleasure of sharing the stage with many beauty industry luminaries. She has interviewed beauty legends, billionaire beauty business changemakers, and countless beauty makers and she is grateful there are still so many stories to tell. Anne, a native of Wisconsin, lives with her family in Los Angeles, CA.
Newly-Launched Beauty Brand Is Ditching Plastic for Paper-Based Packaging
OuiFills won't end up in the land fill. Meet this ingenious solution to plastic waste.
by Anne Moratto
REPORT: You Want Their Business? Then Do a Better Job of Representing Them
According to a research study conducted by the AARP, all women would like to see age diversity better represented by manufacturers and advertisers.
by Anne Moratto
Top 5 Wellness Trends of 2020
Is 2020 the year of the nap? Get details on the top wellness trends to look out for PLUS a list of the healthiest cities in America.
by Anne Moratto
Johnny B Juniors Supports the Great Work of ACEing Autism
ACEing Autism is a volunteer-driven nonprofit that helps autistic children, ages 5-18, develop motor skills and improve social interaction through weekly two-hour tennis lessons.
by Anne Moratto
Beauty Düsseldorf International Beauty Expo Coming in March
1,500 exhibitors will present their latest and greatest in spa, nails, salon, cosmetics, and beauty.
by Anne Moratto
Visit An Out-Of-This-World Salon
In a galaxy far, far away, Colin Watkins opened Studio 2000 Hair Salon.
by Anne Moratto
RUNWAY: Beauty Looks by Paul Mitchell at CFDA Vogue Fashion Fund
The beauty looks spanned the decades with a nod to the flappers of the Roaring Twenties to high-volume pompadours of the ‘50s to vibrant wigs and finger wave sets that stole the show.
by Anne Moratto
She Is Not Your Rehab: Barbershop Movement Inspires Men to Heal Their Pain and Not Ask Women to Fix It
"If men take responsibility for their own healing that will heal the whole family."
by Anne Moratto
Paul Mitchell Previews Launch of Hi-Tech Hair Analysis
John Paul Mitchell Systems announces an exclusive partnership with technology company, FitSkin, and previews AI that will power stylists and enhance guest experience.
by Anne Moratto
Ashes & Steel Studio To Celebrate One-Year Anniversary in Asheville’s River Arts District
And they plan to throw a party to remember with a light and bright theme.
by Anne Moratto
Fastest Growing Beauty Trends Might Surprise You
These stats were compiled by Square, the credit card processing company, and they show how consumers today are spending their money on beauty.
by Anne Moratto
Industry Veteran Mark Kartarik Joins Nikita Hair as President
Kartarik to leverage extensive franchising experience to grow brand through strategic development.
by Anne Moratto
Fighting Her Way Back from a Devastating Accident, Her Love for Hair Drives Her
Even as she was falling, she was thinking about protecting her hands. A freak accident has paralyzed her body but not her spirit. Read her inspiring road back to the salon.
by Anne Moratto
6 Ideas for Making Holidays in the Salon a Merry Success
It's never too early to start planning for a busy, profitable holiday season. Follow these strategies for moving into a wonderful 2020.
by Anne Moratto
How to Make Your Salon a Judgement-Free Zone
By opening their hearts and minds, owners are creating cultures that embrace diversity. They're creating safe spaces that welcome transgender clients, building private rooms that protect a religious client's need for modesty, and hiring team members that can speak the languages reflected in their clientele. In turn, they're discovering their judgement-free attitude is a solid business strategy.
by Anne Moratto
Nine Zero One Celebrates 10 Beautiful Years
The celebrity-attracting salon and its owners threw a party in Hollywood to raise a glass to a successful decade in business. The crowd was star-studded.
by Anne Moratto