ASCP, ISPA and PBA Receive 2026 Power of Associations Award for Esthetics Licensure Compact
This shared recognition celebrates the strength of industry collaboration in advancing professional mobility.
by Stacey Soble
The Selfie Factor: Aesthetic Services See Significant Increase
“The technology within the industry is improving at an accelerated pace, making less invasive options with little-to-no downtime more accessible and enticing."
February 24, 2020
2 min to read
(Image courtesy of AAFPRS)
According to Alicia Eler and her book, The Selfie Generation, selfies are more than just an image, they are a mirror into how we live today. The social media selfie is an aspect of how people visually communicate and its impact has been noticed by the doctors who offer services that create the idealized representation some women and men want to see of themselves.
The American Academy of Facial Plastic and Reconstructive Surgery (AAFPRS) recently released its annual survey outcomes, which spotlight the previous year’s most impactful statistics and trends in aesthetics. This year’s results reveal that in 2019, 72% of AAFPRS members reported patients seeking cosmetic procedures to look better for their selfies was up 15% from 2018.
Whether you call it the “Kardashian Effect,” “Snapchat Dysmorphia” or the “Glow-Up” challenge, every trend points to these effects trickling down to consumer behavior – resulting in an overall 6% increase in facial plastic surgery procedures in 2019 compared to 2018. The average number of non-surgical procedures also rose by 13% as compared to 2018. It follows that the most requested celebrity looks link back to two women who have undeniable strongholds in Instagram’s Top 20 Most Followed list.
AAFPRS members believe makeup billionaire Kylie Jenner and reality star Kim Kardashian are the celebrities who most influenced cosmetic surgery requests for women in 2019.
“The dramatic jump in all of the numbers in just one year is quite shocking,” says Mary Lynn Moran, MD, AAFPRS President. “The technology within the industry is improving at an accelerated pace, making less invasive options with little to no downtime more accessible and enticing.
“We can also attribute the dramatic rise in facial plastic surgery interest to the increasing age and purchasing power of Millennials. We know this generation is extremely knowledgeable and sophisticated when it comes to the latest advances in aesthetics and view taking care of their skin and their appearance as an essential reflection of their health and beauty.”
The results back this up. In 2019, 74% of facial plastic surgeons reported an increase in minimally invasive procedures (neurotoxins, fillers, skin treatments) in patients under age 30. This year’s survey revealed a 32% increase in this category since 2016 (56 percent to 74 percent, respectively).
Topics:developing social media contentsocial mediasocial media marketingtrendssocial media skillsbeauty influencerIn The KnowIndustry News
Originally posted on Modern Salon
More In The Know
In Dubai, Clients Visit the Salon Every Week. Here’s What That Market Can Teach You
In Dubai, a salon visit isn’t an appointment. It’s a weekly routine, and clients can spend $800 to $1,400 a month on it, according to Gaurav Tripathi of MADI International. On October 6-8, 2026, the market behind those numbers opens its doors as Beautyworld Dubai marks its 30th edition at the Dubai World Trade Centre, bringing together distributors, brands, stylists and salon owners from all over the world.
Take the Plunge with HairToSay Does the Bay
In October, volunteers plan to walk and take the plunge during at the annual event, HairToStay Does the Bay. Find out how you can participate and support the organization that grants subsidies to cancer patients so they can receive cold cap treatments to save their hair during chemotherapy.
Stop Losing Clients to Hair Thinning
At Premiere Orlando 2026, SALON TODAY catches up with Easihair Pro's Angela Gilmore, who talks about why stylists lose clients who are suffering from thinning hair and hair loss, and how their new Hairlosophy line can help.
by Stacey Soble
New Torah-Inspired Card Deck Introduces a Color-Based Approach for Reflection and Decision-Making
Illuminated Paths is a boxed set of 52 cards, a guidebook, and an Oracolor Wheel, a visual framework that helps readers reconnect with the qualities they want to bring into everyday life.
by Stacey Soble
The Invisible Work of a Rebrand
In this rare essay, the president of a haircare brand takes us behind-the-scenes into a world we never see when we pick up a product off the shelves--the arduous, thought-probing, second-guessing journey of rebranding a legacy product line. Not only is her reflection fascinating, but it is also incredibly useful for any salon owner or manufacturer contemplating their own brand.
Minerva Beauty Celebrates its 20th Anniversary with a Service Tray Giveaway
Twenty lucky winners will be selected July 30th, and each will be able to choose from three different service tray models.
by Stacey Soble
Three Blokes, One Mountain, One Cause
Motivated by loved ones who have battled cancer, Phorest's Barry Quinn and two friends will embark on a three-day trek to the summit of the highest peak in North Africa in September, raising money for HairToStay. Find out how you can help them.
by Stacey Soble
Harper Ellis Hair Co. Shows Up for Beauty Professionals with Their Biggest Investment Yet
The company's Back to Business Sweepstakes is a direct investment in the stylists and salon owners who are building something that lasts.
by Staff
The Calendar Illusion: Why Your Salon's May Revenue Isn't What It Seems
Owners start to worry when a month's sales come up short compared to the same period last year, but that may have more to do with the days in the month than with an actual decline. The KIM Report's Alain Audet points to May 2026 as a prime example.