Goldwell Celebrates 75 Groundbreaking Years
Goldwell, the stylist-centric brand known for innovation, inspiration and partnership, is celebrating a visionary 75 years.
by Anne Moratto
Anne Moratto
Director of Brand Content Strategy, MODERN SALON and NAILS
Anne Moratto’s well-rounded beauty career includes years in beauty public relations, beauty marketing, beauty manufacturing, and now, with MODERN SALON, in beauty publishing. The through-line has been an intense interest in all things beauty and a sincere appreciation for the skilled artists and entrepreneurs who make the industry so vital, compelling and creative.
Anne has been honored to be a judge of the North American Hairstyling Awards (NAHA), and the Wella TrendVision Awards. She has launched and hosted the MODERN SALON Independent Boot Camp and the brand-first Indie Pro Awards. As a subject matter expert, Anne has been tapped for her industry expertise by many media outlets. She has been a guest on a Global Wellness Summit webinar discussing the beauty industry and the COVID pandemic, on a virtual conference for the Professional Beauty Association (PBA) and their Executive Summit, and has had the pleasure of sharing the stage with many beauty industry luminaries. She has interviewed beauty legends, billionaire beauty business changemakers, and countless beauty makers and she is grateful there are still so many stories to tell. Anne, a native of Wisconsin, lives with her family in Los Angeles, CA.
Using Crystals and Essential Oils in Wellness Practices
Crystals, stones, and essential oils have been used for centuries in healing therapies and practices. You can introduce their benefits to clients through products and services that tap into their unique properties.
by Anne Moratto
Collection: Hair Every-Wear 2.0 from Angelo Seminara
Goldwell's Global Ambassador Angelo Seminara showcases individuality through emotional creativity in his second film. It was debuted, onstage, live at Kao Salon Global Experience in Amsterdam.
by Anne Moratto
The Winners of Kao Salon Global Creative Awards Announced in Amsterdam
Throughout two full days of artistic presentations, brand introductions, and next level parties, a highlight of the Kao Salon Global Experience was the in-person competition for the Global Creative Awards. And the winners are...
by Anne Moratto
Here's How to Help Salons in Ukraine
Brava Salon Specialists in Madison, WI has put many hours into creating a way for you to support salons and stylists in war-torn Ukraine.
by Anne Moratto
LA County to Require Proof of Vaccination Inside Personal Care Establishments
This order was approved on October 6, and is expected to go into effect the end of November.
by Anne Moratto
And the NAHA Goes to…
Find out who went home a winner!
by Anne Moratto
Match Makers: How to Recruit and Retain Talent in These Turbulent Times
With cosmetology schools and the students they graduate on the decline and competition for talent ramping up, salon owners are finding it increasingly more challenging to recruit and retain talent. That perfect storm is encouraging many salons to get creative when it comes to connecting with emerging talent while solidifying the cultures that keep new hires on staff long term.
by Anne Moratto
How Salons Are Responding to CDC’s Lifting of the Mask Mandate
Here is how five salons are publicly communicating their policies after the CDC issued an update to mask guidelines.
by Anne Moratto
The Sweetest Little "She Shed" Salon
Welcome to Holly’s Hair Salon where “I literally giggle to myself some mornings and think how blessed I am that this is my work life now. It’s an amazing feeling.”
by Anne Moratto
The US House of Representatives Passes Bill to Ban Discrimination that Stems from Race-Based Hairstyles
If it is passed by the Senate, natural hair discrimination could be deemed illegal nationwide.
by Anne Moratto
Salon Pros Can Be Both Eco-Friendly and Hyper-Creative Without Compromise
Going ‘green’ shouldn’t sacrifice quality, and the professional beauty industry should have more options to be sustainably beautiful.
by Anne Moratto
Save Me From Hair Care Committed to Suicide Prevention
September is National Suicide Prevention Awareness Month. This hair care brand is working to help stylists approach and understand this highly taboo and stigmatized topic.
by Anne Moratto
Hair Bias Is Real and How to Help Overcome It
"We have developed this idea based on the white hair standard of what is good hair and what is not good hair. Those stories become real and they make you think that there is something wrong with you."
by Anne Moratto
Promoting Diversity, Equity and Inclusivity Starts with Self-Reflection
As an industry, we’re examining the ways we can improve around diversity, inclusivity and representation. This educational equity consultant suggests we check ourselves, first.
by Anne Moratto
Join Sam Villa and Friends on Sunday to Support Hairdressers
Join the Socialathon this Sunday. Hear about it from Villa in this recent video interview.
by Anne Moratto
Creating a Great Client Experience in a COVID-19 World
The client experience in a COVID-19 world will be very different. So will the stylist’s experience. How do we still create a warm, welcoming environment for everyone?
by Anne Moratto