
ASCP, ISPA and PBA Receive 2026 Power of Associations Award for Esthetics Licensure Compact
This shared recognition celebrates the strength of industry collaboration in advancing professional mobility.
BMAC USA, manufacturer of hairstyling shears including the GeneX Series, takes its education to where stylists live and work.
BMAC USA, manufacturer of hairstyling shears including the GeneX Series, takes its education to where stylists live and work. At Cush Salon in Beverly Hills, the BMAC showroom, BMAC Artistic Director Hector Rodriguez (owner of Cush) welcomes stylists to his stage to talk about and demonstrate their haircutting work and how it is improved by using BMAC shears. These educational events attract stylists, salon owners and well-known industry names.

Carlos Ortiz at Cush
At a recent class, working alongside Hector was session stylist, Carlos Ortiz, fresh from NYC Fashion Week. Ortiz, whose work has graced the pages of Vogue, More, Redbook, Rolling Stone and many other publications, shared styles inspired by his hair hero, Ara Gallant. “If I had the chance to assist anyone in the world, it would have been him;” said Ortiz.
Ortiz styled from the heart. “I love big hair. What moves me is waves, flying and moving hair. And what really gets me going is a nice redhead and a blonde. Whenever I work a fashion shoot, I always grab a blonde.“
And on cutting with BMAC shears:”They’re like two samurai swords.”

Hector Rodriguez (left) and Carlos Ortiz at Cush
During his demo, Rodriguez talked about how “much easier on my arms and hands these shears are.” Working on a male model, he demonstrated dry cutting with BMAC shears. “They’re really conducive to dry slicing if you want something very soft.”

Hector Rodriguez at Cush
BMAC will continue this educational series which exposes hairdressers to their line and to the inspirational hairdressing work of other stylists. Learn more about BMAC USA and see a schedule of upcoming classes at www.bmacscissorsusa.com

This shared recognition celebrates the strength of industry collaboration in advancing professional mobility.

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Twenty lucky winners will be selected July 30th, and each will be able to choose from three different service tray models.

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