KEVIN.MURPHY Strengthens New England Presence Through New Partnership with Sullivan Beauty
Bringing global haircare authority closer to the chair, the partnership marks a renewed investment in New England's salons and stylists.
by Staff
Wella Professionals Style LA Fashion Week
Backstage with Wella Professionals at Los Angeles Fashion Week.
October 22, 2012
1/7
2 min to read
Wella Professionals was the title sponsor of the season for Los Angeles Fashion Week at Sunset Gower Studios. At the Swim Show, Wella Top Artist, educator and lead for the show, Claudio Lazo, kept it calm, cool and collected backstage while he and his team created runway-ready hair. Under his direction, stylists brought Malibu Chic to Sunset Boulevard.
“The shape is understated,” said Lazo, owner of C the Salon in Studio City, CA. “St. Tropez beachy waves, and very luxurious.”
To achieve this sexy look on the models, Lazo and his team went through these steps:
Begin with hair wet. Apply Wella Extra Volume Styling Mousse.
Blow hair smooth. Reapply Mousse. Models with extra texture to their hair also received a bit of Rugged Fix Matte Molding Crème. "The idea is to build up product to provide 'grip' to the hair," said Lazo.
Section hair into quadrants. Curl each leaving ends out so there’s a bit of bend.
“Heat until you touch the barrel and your fingers are not comfortable,” said Lazo. “It’s crucial to get enough heat to penetrate.”
Clip and allow to cool.
Gently separate curls so they don’t hug. Finish with a hold product like Ocean Spritz Beach Texture Hairspray.
WATCH: Video below shows Lazo finishing a model who was preparing to walk the lounge area. And see the final looks inside the pages of an upcoming issue of MODERN SALON.
More In The Know
2026 Beauty Changes Lives Gala Unites the Industry to Celebrate Legacy, Artistry and Opportunity
This growing must-attend industry event honors leaders across hair, nails, and wellness while creating opportunities for the next generation.
by Staff
Intercoiffure America Canada's 2026 Honor Your Teacher Initiative
Calling all students! Intercoiffure America Canada will select five student-nominated teachers for all-expenses-paid trips to its Fall Atelier in New York. Nominations are due June 15, 2026.
by Staff
Cosmoprof North America Las Vegas Returns for Its 23rd Edition
Billed as the most important three days for beauty in North America, the leading B2B event returns July 13-15th, uniting brands, suppliers, buyers, and the larger beauty industry across the full industry ecosystem.
by Staff
Olaplex Launches 4-in-1 Moisture Mask
The new backbar treatment is designed to moisturize and smooth hair while adding shine and body in just 10 minutes.
by Staff
Rise and SHINE with Aluram
Shine Time: Aluram’s High Shine Line Delivers Moisture and Shine with Clean Ingredients
Sponsored by Aluram
Aura Salonware Announces 2026 Scholarship Winners
Aura Salonware is proud to announce its 2026 scholarship recipients. This first-time scholarship in partnership with the Professional Beauty Association awarded three different scholarships to support beauty professionals at every point in their professional journey.
Aura Salonware Announces 2026 Scholarship Winners
Aura Salonware Grants three scholarships in 2026--one for a student, one for continuing education for a beauty pro, and a business scholarship for a new salon owner.
ERGO's Astronaut of Hope Collection Offers Support to Cancer Patients
Though their Astronaut of Hope collection of brushes and clips, ERGO Styling Tools raises $33,000 to support HairToStay, the first and only national nonprofit dedicated to making scalp cooling treatments affordable for cancer patients.
by Stacey Soble
America’s Beauty and Wellness Industry Under Threat from Proposed Regulations Now Being Considered by U.S. Department of Education
A new report criticizes the regulations' impact against students and entrepreneurs.