Restructuring Your Commercial Lease in Times of Crisis
Minerva's Jeff Grissler offers some solid advice about restructuring your commerical lease during the COVID-19 crisis, then visit our resource center to download his template to get you started.
Articles
PERSONAL STYLE: Eva Scrivo
Learn more about Eva Scrivo, owner of the Eva Scrivo Salon and Academy in NYC. Scrivo is known for not just her signature balayage technique, but for creating beauty wherever she goes.
5 Ways to Build a Trusted Brand
As we move through this crisis, we don't know what's on the other side but a healthy and trusted personal and salon brand will be more valuable, than ever. Stylists and owners can start thinking about and implementing these steps now.
by Anne Moratto
10 Step Action Plan for Stylists and Owners
These steps will lead you from fear into action. Stylists and salon owners will find usable information that will help steer them through these troubled waters.
by Anne Moratto
15 Ways to Work ON Your Business When You Can't Work IN Your Business
If the COVID-19 pandemic has you closing your doors for the next two weeks, that doesn't mean you can't continue to work on your business. SALON TODAY gives you a list of ideas.
by Stacey Soble
#ShowYourRoots Campaign Urges Clients to "Wait for Us"
Step away from the box color. These stylists are asking their clients to please wait until they are open again to touch their hair color.
by Anne Moratto
To Close or Not to Close? That is the Question
Eurisko's Leon Alexander offers some rationale around the decision to 'suspend' your salon business in light of the COVID-19 crisis, as well as some nice messanging from salons who have voluntarily closed.
Communication Maintains Connections During COVID-19
In this blog, STX Cloud's Jeff Mason offers a number of ideas for strengthening your business during a the COVID-19 business slowdown or closure. Now is the time to roll up your sleeves and get busy.
by Jeff Mason
8 Ways to Grow Professionally and Personally at Home
Olivia Smalley (@OMGartistry) shares 8 tips on staying productively distracted during the COVID-19 crisis.
8 Tips for Navigating Your Small Business Finances
Qnity's Tom Kuhn offers tips for weathering the financial storm of COVID-19. His educational video includes 8 steps.
by Stacey Soble
Need a Friend During the Pandemic? Foster a Shelter Pet for Your Sake and Theirs
For many, sheltering at home during the Coronavirus pandemic can be a lonely, isolated time. At the same time, staff members at animal shelters are in short supply. This is the perfect time to consider sheltering a foster and it can be good for your health.
by Staff
SALON TODAY's COVID-19 Resource Portal
To help you and your beauty business weather the Coronavirus Crisis, SALON TODAY organized this list of resources, including information on small business loans, legislative development, industry advice for keeping your business strong and Coronavirus trackers.
by Stacey Soble
10 Business Communication Tips to Take Back Control During COVID-19 Crisis
The World Health Organization's announcement about COVID-19 pandemic is raising many uncertainties and questions about the way business will now be conducted around the world. In the face of this unusual situation, companies often do not know what to do and how to communicate with customers, partners and even their own employees. The founder of the digital communication agency Blue Oceans PR share tips on how to manage this situation.
by Staff
Coronavirus Communications With Your Clientele
These talking points from Sola Salon Studios have been prepared for their thousands of suite stylists to easily relay information to their clients. During these unprecedented times, many will be helpful for anyone struggling to find the right words or phrasing or next step forward.
by Staff
PENZONE Salons + Spas Voluntarily Close Their Doors Amid Public Coronavirus Concerns
Following a move by the Ohio governor to close bars and restaurants to dining-in guests, Debra and Chuck Penzone make the bold move to voluntarily close their beauty and wellness businesses due to Coronavirus concerns, despite the fact not a single client or guest has reported exposure to the virus.
by Stacey Soble
How 3 Salons are Coping with the Impact of Coronavirus
As the world descends into madness over the Coronavirus, three salons--Eva Scrivo Salon, Ginger Bay Salon and Spa and Whip Salons--share communications they're sending employees and staff, including an economic preparedness plan.
by Stacey Soble
Protect Your Website from Coronavirus
SEO Expert Lucas Renfroe is back with some website security tips to prevent you from contracting a digital virus.
by Lucas Renfroe