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Joey Coleman, author of "Never Lose a Customer Again,' will be a featured speaker in a complimentary webinar presented by ISBN. Find out how to register for the webinar, which is open to anyone.
As the 10 upscale Gene Juarez salon locations reopen after the salon shutdown, new technology is helping the team minimize human contact while continuing to elevate the experience.
How and what you communicate to your clients is an essential part of your reopening plans. In his newest blog, Phorest's Chris Brennan walks through three emails you should be sending your clients, including the reopening announcement, the confirmation email & SMS and the waiting list email and SMS.
Beauty comes in all shapes and colors, texture and styles--these artists prove that in their work. Get inspired by these must-follow black stylists and black-owned salons.
While the PPP loans helped many owners through an unimaginable crisis, there still is a lot of confusion and frustration around the loans. Kopsa Otte's April McDaniel shares those frustrations and provides the latest document to address some of the concerns.
As salons reopen across the country, there are big changes ahead. Since many stylists tend to fear change, practicing the new policies and procedures helps ease anxiety before opening while helping your team exude confidence to their guests once you've opened. Samatha Georgson, director of makreing for Inspired Enterprises shares how they did this at Be Inspired Salon in Madison, Wisconsin.
Still biting your nails waiting to hear when your salon can reopen? Or you are open but worried how the safety limitations will impact your bottom line? Either way, Inspired Enterprises' Samantha Georgson has three great promotional ideas designed to generate some revenue.
As salons around the country are opening, they're all taking a critical look at their policies and procedures as it relates to new hygiene guidelines. Disposable towels not only save time on laundry, they offer a reassurance to team members and clients who worry about sanitation.
Sheltering in place has taught us much, and this recent pandemic will be impacting our perception about the world around us long after we emerge from isolation. In light of our shared experience, Salon Designer Michele Pelafas examines the four design imperatives--space, comfort, wellness and quality--discussing how our perceptions are shifting around each one.
In Mississippi, Lisa Cochran searches her database, selects clients with expertise in social distancing and safety protocols, invites them in for a soft opening and asks them to audit her policies and procedures.
STAMP, also known as SALON TODAY's Annual Marketing Program, includes two COVID-19 related categories this year. Check out the entire application.
Color can energize and color can soothe, it can set a playful tone or a serious one. This year's Salons of the Year master the use of color to envelop clients in their culture and bring them along on an experiential journey.
Whether you're salon remains closed or you are open to limited capacity, clients are still seeking social connection and they love getting it from their favorite professionals at their salons. Blogger Samantha Georgson offers three ideas for connecting with your clients through Facebook groups.
Join the Socialathon this Sunday. Hear about it from Villa in this recent video interview.
With its playful style and design surprises around the corner, Andreas Hogue Salon in Vernon Hills, Illinois, captures the 2020 Salon of the Year Grand-Prize title and the cover of the May/June issue of SALON TODAY.
The most effective ways to retain your current clients and acquire new ones--during a crisis or otherwise--is to make them feel invested in your brand. Ray Clopton, CEO of Wilbur, shows you how.
The client experience in a COVID-19 world will be very different. So will the stylist’s experience. How do we still create a warm, welcoming environment for everyone?
