MENU
SEARCHSalons are discovering a new concept in towel technology and usage that’s freeing them from laundry drudgery!
Salons are discovering a new concept in towel technology and usage that’s freeing them from laundry drudgery.
Ok maybe never doing laundry again is an overstatement, but at Keema Salon, an Aveda Lifestyle Salon in Burr Ridge, IL, co-owner Cynthia Alex has discovered a way to drastically reduce time spent in the laundry room, and at the same time, support her salon’s eco-conscious mission and philosophy.
“We brought in Easydry towels about a year ago,” Alex reveals. “We wanted to try something new and we discovered Easydry is aligned with the lifestyles and mindsets of many of our clients who seek out ways to do their part in their daily lives for the environment.”
For those new to the concept, Easydry is a disposable, premium eco-towel that cuts down on the loads and loads of towels that most salons launder. That means massive savings in water and energy. Easydry towels can be used once and then they can be given to the client to take home and re-use at home. If any clients chose not to take their towel with them, the salon can re-use them for cleaning.
Here are all the Easydry details you need, including how to do the “wrap and tuck!”
And though they’re disposable, they don’t end up in landfills. Easydry towels are actually 100 percent compostable. To prove it to yourself and your clients, try this visual demonstration: Place an Easydry towel in a clear glass bowl with a plant. This “science experiment” will demonstrate how the towel slowly breaks down and composts in just 12 weeks.
In her barber shops, where nicks and scrapes are daily occurrences, Megan Praner, owner of two Tailor Barber locations in Chicago, feels Easydry towels are much more sanitary than standard cotton towels. “We use them once and throw them away,” she says. “We use them as neck strips and the black towels fit perfectly with our esthetic. They’re so effective, and not a single client has noticed the difference and wondered where the cotton towels went.”
At Keema, clients actually have noticed, and they’re thrilled. “They love the towels and they love the concept,” says Alex.
You love the earth and so does Easydry. Here are all the eco-friendly details.
For any salon with a laser focus on client care, Easydry’s most valuable benefit is saving time. “Our barbers can spend their time with our customers instead of doing the laundry,” says Praner. Agrees Alex, “Easydry lets us spend less time with the washer and dryer and more time on the client experience.”
Another efficiency-booster is the fact that Easydry towels are delivered straight to the salon, pre-folded and ready to go. “They’re really easy to order and easy to use,” confirms Praner.
The holidays are here, and that means full books and long days. Why not follow the leads of Cynthia Alex and Megan Praner and commit to spending these busy days with your clients instead of your washing machine?
After moving to Colorado and teaching at a cosmetology school, Allison Stock joined Zandi K as a stylist, eventually becoming part of the Leadership Team, Education Team and Master Bridal Team. Today, as Director of Operation, Stock is Owner Nicki Wenz's right hand, managing human resources and operations, education and career development, and coaching and culture.
The company's Concealed Bead Method is raising the bar for what professional extension education can deliver.
Scott maximized her micro-salon by transitioning from stylist to strategic owner, focusing on recruiting and station-sharing. By prioritizing her ownership role over behind-the-chair work, she grew her team to six stylists within the two-chair, 150-square-foot space before eventually moving to a larger facility.
The former CFO of Perdue Farms and owner of Hardy Seafood, Terry Owens delivers a wealth of wisdom and strategies for entrepreneurs in his new book, "Business is Simple."
After scaling her single-location salon business, SALON TODAY 200 Honoree Amy Pal recently sold her six-location Whip Salon for seven figures. Using the six Ps for maximizing a business's value, she's ready to help her peers do the same.
Buried inside the One Big Beautiful Bill Act are federal solar tax credit changes that deserve your attention now. Two of the credits that matter most to commercial property owners, the Investment Tax Credit and the Production Tax Credit, are still available, but only if you move fast. A third, the Commercial Building Energy Efficiency Deduction, has a hard termination date that is closer than most people realize.
Up to 40% of hair stylists ghost the salon interview stage, leaving owners trapped playing endless phone tag with uncommitted applicants. This data-driven report breaks down why traditional job boards create recruitment friction and reveals the modern messaging strategies high-growth salons use to get pre-qualified talent to actually show up. Learn how to transition from cold calling to high-conversion conversations that protect your time and fill your chairs.
Sponsored by Beautista
Spit fests, hostile threats, and even an overachieving matchmaker--SALON TODAY readers share their craziest client tales and how their team handled these tough situations with professionalism and grace.
Keeping your appointment book full when clients are in vacation mode takes more than a good Instagram post. It takes a plan. The 2026 Summer Marketing Calendar from Meevo gives salon, spa & med spa owners a month-by-month roadmap with sharp themes, key opportunity dates, and campaign ideas specifically designed for the beauty & wellness industry. Here’s to your summer season working as hard as you do!
Sponsored by Millennium Systems International
AI is transforming the beauty and wellness industry, and the future is about empowering people, not replacing them. Discover how Phorest AI helps salons, spas, and med spas across North America respond faster, personalize every visit, and keep human connection at the heart of the client experience.
Sponsored by Phorest
Owner Michaella Blissett-Williams credits her General Manager Gloria Hortua with [salon] 718's year-over-year, double-digit growth and says she's been able to scale the company to eight locations because she can rely on Hortua to manage daily operations.
Shine Time: Aluram’s High Shine Line Delivers Moisture and Shine with Clean Ingredients
Sponsored by Aluram
Elyse Rogers is an uplifting presence at The Headroom who makes the team feel heard even in stressful situations. Owner Danielle Cherewyk sings her praises in this installment of Meet the Manager.
Despite a slight and predictable decline in client traffic for Q1, resilient pricing power is driving year-over-year revenue growth in salons. The KIM Report's Alain Audet reviews the data and what it's telling us about the state of professional beauty.
Same-store revenue grew just 2% for the second straight year—and new guest visits declined across every segment of the industry. The 2026 Benchmark Report reveals where growth is actually happening, which verticals are pulling ahead, and what the data says about where your business stands right now.
Sponsored by Zenoti
Hair restoration is entering a new era driven by regenerative science. This paper explores how Exosome technology is transforming treatment outcomes by targeting hair loss at a cellular level. Discover why EXOGROW is leading this shift.
Sponsored by Dermapenworld
A salon brand is much more than a logo. In this thought-provoking blog, Leon Alexander, Ph.D., walks you through the difference. SALON TODAY suggests sharing this article with your team and leading a discussion at your next huddle, asking the team to define your business's brand.
