MENU
SEARCHThe beauty and wellness industry is always evolving and is influenced by so many different things. If you want to cut through the noise, and get ahead of incoming trends in the industry, Fresha can help.
*This article was repurposed with permission from Fresha.
The beauty and wellness industry is always evolving and is influenced by so many different things. If you want to cut through the noise, and get ahead of incoming trends in the industry, Fresha can help.
In its trend report, The Future of Beauty and Wellness 2024, Fresha uncovered the three consumer behaviours that are changing the beauty and wellness industry more than ever before.
Wellness, Liberated
Younger generations are rebelling against the physical wellness culture, and they’re actively no longer focused on showing off a hyper-healthy lifestyle on social media.
This trend focuses on prioritising self-expression, indulgence, wellness for ourselves (and our pets) as well as exploring the digital and the physical. It describes a more liberated approach to wellness: one that’s about mental health, self-care, and feeling good on the inside. This is fostering a more emotional approach to beauty and wellness with the emergence of trends like dopamine beauty, which creates emotional experiences that prioritise mental wellness.
In the short term, we’ll see this driver impact our wellness spaces through increased appointment times, and in the long term, through blended therapy services models the priorities mental as well as physical wellness.
No-boundaries Beauty
The beauty industry has always been seen as a safe, progressive space for lots of people. This vibrant industry has always been a leading force in social change - and through this consumer driver this is no exception. From creating more meaningful experiences to using less gendered language, and offering specialised training for staff, there are boundless opportunities for the industry to cater to all genders, ethnicities and cultures.
No boundaries beauty encompasses trends that include increased demand for cultural intellect, a shift towards modern representation of masculinity, and a future that is gender-fluid.
New-age Experiences
After a lack of physical experiences during the pandemic, consumers are more interested than ever in real-life, in-person connections. Fostering community is a shared value in this industry, and providing experiences that push the boundaries of what is expected.
According to Fresha’s trend report, this consumer driver outlines the consumer appetite for explorative, personalised, and real-life experiences. People are looking for connection and innovation in equal measure, and disruptive new services will win over younger consumers hungry for something new.
Salons can offer disruptive new services that celebrate clients’ individuality, take care of their mental wellness, and introduce them to brand-new experiences. Treatments should combine all three aspects of health: mental, emotional and physical.
"People appreciate services like drinks, snacks and wifi when they're spending a long amount of time in the salon. It makes their experience more comfortable.” says Katrina Kirtz, owner of Southern Hair, when considering the little things that can be done to provide add-ons to services.
Creating holistic experiences for clients, at the end of the day, will help drive growth. This isn’t just about a service, this is about community, experiences, and connection.
Read the report today - packed with valuable insights, examples, and testimonials from professionals, the report is your guide to unlocking the future consumer.
Discover how to create a true “WOW experience” for every client by first building a culture where your team feels engaged, empowered, and inspired. Drawing on Calvin Stovall’s Iconic Framework, this blog explores how salon, spa, and clinic leaders can strengthen culture, elevate customer experience, and build a business that stands out for the long term.
Sponsored by Phorest Salon Software
The wellness industry is growing fast, and salons and barbershops already are an important part of it. In her first blog, Tracy Rado shares where the wellness dollars are heading, and how salon's can grow with this movement.
While salon sales are increasing, owners often feel they're working harder for the same or less profit. Leverage Q2 data from The KIM Report, Alain Audet reveals some of the structural changes that are dampening your growth and why your region and your salon size matters.
Weaknesses in your business are amplified during the Holiday Season. Spark Pro Global's Lucy Randall shows you five things to do now to have the strongest holiday season yet.
In Kati Whitledge's latest blog, she shares how salons have moved away from dress codes and embraced appearance standards. But by removing strict dress codes, some businesses may have unintentionally lowered their appearance standards. Whitledge helps you explain to your team why an appearance standard is important and how to smoothly implement a new appearance policy.
The Small Business Health Care Tax Credit is a non-refundable tax credit for for-profit businesses that provides a financial incentive for eligible employers who offer health insurance coverage to their employees. Leticia Skrabut, Esq., walks you through how to claim that credit.
Developing strong work habits early in one's career supports long-term success in the salon industry. Jesse Linares offers new stylists his top five tips.
Most salon owners have no idea what these numbers are. You can hit record sales and still have a profit problem. The difference comes down to four numbers almost nobody was taught to track.
Sponsored by Strata Salon Systems™
A five-area audit every owner-dependent salon needs to run. You built something that looks successful. Now find out if it can survive without you.
Sponsored by Strata Salon Systems™
Every month you put off fixing the problem, it gets bigger, more expensive, and harder to solve.
Sponsored by Strata Salon Systems™
At Janet St. Paul Studio for Hair and Beauty, Director of Operations Natasha McMillen helps bring her wife Janet St. Paul's vision to life, elevating every system from education to operations.
Expand your color service menu with the Pinstripe technique. Brooks and Brooks' Marlon Hawkins walks you through the technique.
The strongest salons, spas, and med spas know which numbers tell the real story of their business. In this practical guide, Phorest breaks down the five essential KPIs every business should track to improve retention, boost revenue, and make smarter decisions with confidence.
Sponsored by Phorest
At Bella Style Salon in Slidell, Louisiana, Director of Operations Angela Meyer tackles inventory, team management, and guest relations. Read all about her in our latest Meet the Manager.
Starting at Impressions front desk in 2006 when he was 19 years old, General Manager Paul Petrowsky is a seasoned professional who owner Sarah Taylor says is responsible for much of her own success.
Planning is in full swing for the most anticipated events and promotions for the 2026 holidays. As owners share their favorite ways to celebrate, they prove that a carefully planned event can also build culture, increase client loyalty, boost sales, and set a business up for a successful 2027.
When things run amok at Mane Attraction Salon, Owners Chris and Jenny Knudsen say General Manager Sami Hernandez is their go-to resource and ultimate sounding board. Meet Sami in this installment of Meet the Manager.
