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SEARCHProfit First for Salons, a new book by Salon Cadence's Ronit Enos, teaches owners how to master their numbers, scale their profits and position their businesses to reach new heights. In this video interview, Enos discusses the concept behind the book's blueprint for sucesss and shares some of its illuminating business stories.
In Profit First for Salons, Author Ronit Enos shares a proven blueprint for mastering their numbers, scale their profits and position their businesses to reach new heights.
While many service-based business struggled to remain profitable during the pandemic, a select group of salons, spas and barbershops defied the odds with six-figure cash profits. That’s the kind of success that Ronit Enos and her Salon Cadence community has been able to achieve, with a collective increase of 592% profitability since January 2021.
What’s the secret to helping salons transform from cash-eating machines into freedom-generating engines? Her new book, Profit First for Salons.
Carefully written over 18 months, Profit First for Salons teaches business owners how to master their numbers, rapidly scale their profits and position their businesses to reach new heights. Unlike other financial model books that are often prescriptive, Profit First for Salons gives entrepreneurs not just the framework to grow a profitable business, but the permission to create freedom on their own terms.
Author and Salon Coach Ronit Enos recently joined SALON TODAY’s Stacey Soble about the development and the launch of her new book. Told through Eno’s unique conversational style and replete with poignant business success stories, this 180-page book promises to rewrite what’s possible for the owners of service-based businesses.
“As business owners, we’re often taught that we have to sacrifice for our success,” Enos says. “We can’t have a profitable business AND time for our family. We can’t have money in the bank, AND the peace of mind to take a vacation. We can’t scale our businesses AND live the life we want.”
The book offers owners a proven blueprint to achieve financial freedom, create a passion-driven business, and unlock not just their dreams, but the dreams of their staff.
In addition to leading Salon Cadence, Author Ronit Enos is a passionate entrepreneur, the host of Huddle Time with Ronit, a business strategist and the former owner of a salon that was a multiple SALON TODAY 200 honoree and Best of Boston winner. Having grown her Maxime salon brand into an award-winning seven-figure salon with six-figure net profits, Enos’ creative “profit for purpose” strategies have garnered her prominent recognition. Her work has been featured in AvedaMeansBusiness.com, by the Hult Entrepreneur MBA Program, in Thrive Global’s Big Ideas that Will Change the World, and in Authority magazine.
After moving to Colorado and teaching at a cosmetology school, Allison Stock joined Zandi K as a stylist, eventually becoming part of the Leadership Team, Education Team and Master Bridal Team. Today, as Director of Operation, Stock is Owner Nicki Wenz's right hand, managing human resources and operations, education and career development, and coaching and culture.
The company's Concealed Bead Method is raising the bar for what professional extension education can deliver.
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Buried inside the One Big Beautiful Bill Act are federal solar tax credit changes that deserve your attention now. Two of the credits that matter most to commercial property owners, the Investment Tax Credit and the Production Tax Credit, are still available, but only if you move fast. A third, the Commercial Building Energy Efficiency Deduction, has a hard termination date that is closer than most people realize.
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Sponsored by Beautista
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Keeping your appointment book full when clients are in vacation mode takes more than a good Instagram post. It takes a plan. The 2026 Summer Marketing Calendar from Meevo gives salon, spa & med spa owners a month-by-month roadmap with sharp themes, key opportunity dates, and campaign ideas specifically designed for the beauty & wellness industry. Here’s to your summer season working as hard as you do!
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AI is transforming the beauty and wellness industry, and the future is about empowering people, not replacing them. Discover how Phorest AI helps salons, spas, and med spas across North America respond faster, personalize every visit, and keep human connection at the heart of the client experience.
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Owner Michaella Blissett-Williams credits her General Manager Gloria Hortua with [salon] 718's year-over-year, double-digit growth and says she's been able to scale the company to eight locations because she can rely on Hortua to manage daily operations.
Shine Time: Aluram’s High Shine Line Delivers Moisture and Shine with Clean Ingredients
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Elyse Rogers is an uplifting presence at The Headroom who makes the team feel heard even in stressful situations. Owner Danielle Cherewyk sings her praises in this installment of Meet the Manager.
Despite a slight and predictable decline in client traffic for Q1, resilient pricing power is driving year-over-year revenue growth in salons. The KIM Report's Alain Audet reviews the data and what it's telling us about the state of professional beauty.
Same-store revenue grew just 2% for the second straight year—and new guest visits declined across every segment of the industry. The 2026 Benchmark Report reveals where growth is actually happening, which verticals are pulling ahead, and what the data says about where your business stands right now.
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Hair restoration is entering a new era driven by regenerative science. This paper explores how Exosome technology is transforming treatment outcomes by targeting hair loss at a cellular level. Discover why EXOGROW is leading this shift.
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A salon brand is much more than a logo. In this thought-provoking blog, Leon Alexander, Ph.D., walks you through the difference. SALON TODAY suggests sharing this article with your team and leading a discussion at your next huddle, asking the team to define your business's brand.
