The Constant
Starting at Impressions front desk in 2006 when he was 19 years old, General Manager Paul Petrowsky is a seasoned professional who owner Sarah Taylor says is responsible for much of her own success.
by Stacey Soble
Top Shelf: Profit First for Salons
Profit First for Salons, a new book by Salon Cadence's Ronit Enos, teaches owners how to master their numbers, scale their profits and position their businesses to reach new heights. In this video interview, Enos discusses the concept behind the book's blueprint for sucesss and shares some of its illuminating business stories.
September 8, 2022
In Profit First for Salons, Author Ronit Enos shares a proven blueprint for mastering their numbers, scale their profits and position their businesses to reach new heights.
2 min to read
While many service-based business struggled to remain profitable during the pandemic, a select group of salons, spas and barbershops defied the odds with six-figure cash profits. That’s the kind of success that Ronit Enos and her Salon Cadence community has been able to achieve, with a collective increase of 592% profitability since January 2021.
What’s the secret to helping salons transform from cash-eating machines into freedom-generating engines? Her new book, Profit First for Salons.
Carefully written over 18 months, Profit First for Salons teaches business owners how to master their numbers, rapidly scale their profits and position their businesses to reach new heights. Unlike other financial model books that are often prescriptive, Profit First for Salons gives entrepreneurs not just the framework to grow a profitable business, but the permission to create freedom on their own terms.
Author and Salon Coach Ronit Enos recently joined SALON TODAY’s Stacey Soble about the development and the launch of her new book. Told through Eno’s unique conversational style and replete with poignant business success stories, this 180-page book promises to rewrite what’s possible for the owners of service-based businesses.
“As business owners, we’re often taught that we have to sacrifice for our success,” Enos says. “We can’t have a profitable business AND time for our family. We can’t have money in the bank, AND the peace of mind to take a vacation. We can’t scale our businesses AND live the life we want.”
The book offers owners a proven blueprint to achieve financial freedom, create a passion-driven business, and unlock not just their dreams, but the dreams of their staff.
In addition to leading Salon Cadence, Author Ronit Enos is a passionate entrepreneur, the host of Huddle Time with Ronit, a business strategist and the former owner of a salon that was a multiple SALON TODAY 200 honoree and Best of Boston winner. Having grown her Maxime salon brand into an award-winning seven-figure salon with six-figure net profits, Enos’ creative “profit for purpose” strategies have garnered her prominent recognition. Her work has been featured in AvedaMeansBusiness.com, by the Hult Entrepreneur MBA Program, in Thrive Global’s Big Ideas that Will Change the World, and in Authority magazine.
Subscribe to Our Newsletter
More Salon Management
The Most Wonderful Time in Salons and Spas
Planning is in full swing for the most anticipated events and promotions for the 2026 holidays. As owners share their favorite ways to celebrate, they prove that a carefully planned event can also build culture, increase client loyalty, boost sales, and set a business up for a successful 2027.
by Stacey Soble
Leading with Empathy, Humility and a Mastery of Systems
When things run amok at Mane Attraction Salon, Owners Chris and Jenny Knudsen say General Manager Sami Hernandez is their go-to resource and ultimate sounding board. Meet Sami in this installment of Meet the Manager.
by Stacey Soble
Pagoda Brings AI-Powered Operations to Skinovatio Medical Spa Locations
Pagoda, a new AI-native operating system for scheduling, payments, patient records, marketing, and client communications, launches at Skinovatio Medical Spa in Arlington Heights, Illinois.
by Staff
How Women are Rewriting the Rules of Grey Hair
At a panel discussion hosted by L’Oréal Professionnel in Paris in early July, French Philosopher Sophie Galabru explored the cultural shift where women are increasingly choosing natural, personalized color results over traditional grey coverage. In an exclusive interview with SALON TODAY, Galabru and L’Oréal Professionnel Colorist Pierrick Beringer discuss this shift and how salons and colorists respond.
by Stacey Soble
Warm Leadership and Analytical Precision
At Salon Blonde, Director of Operations treats the staff as the salon's most important guests, while her wonderful 'nerdy' side, loves data, systems, and numbers. Find out how she makes Salon Blonde tick.
by Stacey Soble
Trotting the Globe, Forging Connections, Fostering Artistic Creativity
In an exclusive interview with SALON TODAY, Salon Owner Salvatore Minardi reflects on his past 18 months as Intercoiffure America Canada's World Talent Exchange Ambassador and how his experiences will help encourage cultural and artistic exchange and support greater engagement between ICA and the global organization Intercoiffure Mondial.
by Stacey Soble
Client Retention Guidebook
Everything you need to know about client retention as a salon owner.
Success Grown from Within
Owner Shelby Bills says her general manager, Sydney Osborne, reminds her of the power of leading with heart. Find out how Osborne became a great leader in our lastest installment of Meet the Manager.
by Stacey Soble
How Salon Leaders Can Process the Pain and Lead Forward When a Team Members Leaves Unethically
In her latest blog, Kati Whitledge identifies the five stages salon owners go through when a team member leaves the salon unethically, offering advice for each stage.
How AI Is Closing Revenue Gaps for Salons and Spas
The beauty and wellness businesses pulling ahead aren’t just working harder—they’re using AI to capture demand, personalize pricing, and convert more of every guest interaction into revenue. Here’s what the benchmark data reveals about the growing gap between AI adopters and everyone else.
Sponsored by Zenoti
The Premium Talent Magnet: The Modern Salon Playbook for Attracting Six-Figure Stylists
Stop chasing recruitment ghosts on generic job boards and start curating an elite team. Discover the framework that top-tier salons use to bypass phone tag, automate visual portfolio vetting, and attract high-earning, culture-first beauty professionals directly through real-time messaging. Turn your recruitment process into an exclusive brand invitation that keeps your highest-ticket chairs permanently filled.
Sponsored by Beautista
Five Revenue Leaks Hiding in Your Salon
Your calendar looks full, but is all of that demand actually converting to revenue? From phantom rebookings to underpriced peak hours, the 2026 Benchmark Report exposes five revenue leaks that most beauty and wellness businesses don’t even know they have.
Sponsored by Zenoti
The Heartbeat of Zandi K's Success
After moving to Colorado and teaching at a cosmetology school, Allison Stock joined Zandi K as a stylist, eventually becoming part of the Leadership Team, Education Team and Master Bridal Team. Today, as Director of Operation, Stock is Owner Nicki Wenz's right hand, managing human resources and operations, education and career development, and coaching and culture.
by Stacey Soble
Rethinking Retail in the Era of E-Commerce
In a world dominated by e-commerce, salon owners push back with proven strategies to increase retail sales while motivating team members to educate their clientele and delighting clients with retail-themed events and clever merchandising displays.
by Stacey Soble
The Harper Ellis Hair Co. Certification Program Teaches Stylists a Smarter, Safer Way to Install Extensions
The company's Concealed Bead Method is raising the bar for what professional extension education can deliver.
by Staff
The Micro-Salon Blueprint: How Kat Scott Quadrupled Income by Maximizing Her Suite
Scott maximized her micro-salon by transitioning from stylist to strategic owner, focusing on recruiting and station-sharing. By prioritizing her ownership role over behind-the-chair work, she grew her team to six stylists within the two-chair, 150-square-foot space before eventually moving to a larger facility.
by Staff