Salon Today
MenuMENU
SearchSEARCH

Tips for Upgrading Your Loyal Skincare Clients

Showing your appreciation to your loyal customers will keep them coming back time and time again. Here are some examples.

July 19, 2013
1 min to read


Showing your appreciation to your loyal customers will keep them coming back time and time again. “Little upgrades are a small price to keep your clients loyal and happy. Going the extra mile will give you an edge over your competitors,” says Lydia Sarfati, Founder and CEO of Repêchage. According to Sarfati, here are some specific ways you can upgrade each service with anti-aging benefits.  

Facial Upgrade: A hand massage should always be included as a small upgrade, but for the clients that come to you religiously it is important to offer a larger upgrade once in awhile. For every five facials they receive you could offer your clients a professional anti-aging eye treatment. 

Ad Loading...

Manicure/Pedicure Upgrade: An easy way to upgrade your customers after five manicures or pedicures is by offering an anti-aging hand or foot treatment, which you can create by using your facial treatment products and masks that you already have and apply to the feet or hands as you would on the face!

Subscribe to Our Newsletter

More Salon Management

Paul Petrowsky, manager of Impressions

The Constant

Starting at Impressions front desk in 2006 when he was 19 years old, General Manager Paul Petrowsky is a seasoned professional who owner Sarah Taylor says is responsible for much of her own success.

Ad Loading...
Headshot of Sophie Galabru

How Women are Rewriting the Rules of Grey Hair

At a panel discussion hosted by L’Oréal Professionnel in Paris in early July, French Philosopher Sophie Galabru explored the cultural shift where women are increasingly choosing natural, personalized color results over traditional grey coverage. In an exclusive interview with SALON TODAY, Galabru and L’Oréal Professionnel Colorist Pierrick Beringer discuss this shift and how salons and colorists respond.

Ad Loading...
Cover of whitepaper

How AI Is Closing Revenue Gaps for Salons and Spas

The beauty and wellness businesses pulling ahead aren’t just working harder—they’re using AI to capture demand, personalize pricing, and convert more of every guest interaction into revenue. Here’s what the benchmark data reveals about the growing gap between AI adopters and everyone else.

Sponsored by Zenoti

copy of the whitepaper cover

The Premium Talent Magnet: The Modern Salon Playbook for Attracting Six-Figure Stylists

Stop chasing recruitment ghosts on generic job boards and start curating an elite team. Discover the framework that top-tier salons use to bypass phone tag, automate visual portfolio vetting, and attract high-earning, culture-first beauty professionals directly through real-time messaging. Turn your recruitment process into an exclusive brand invitation that keeps your highest-ticket chairs permanently filled.

Sponsored by Beautista

Cover of the whitepaper

Five Revenue Leaks Hiding in Your Salon

Your calendar looks full, but is all of that demand actually converting to revenue? From phantom rebookings to underpriced peak hours, the 2026 Benchmark Report exposes five revenue leaks that most beauty and wellness businesses don’t even know they have.

Sponsored by Zenoti

Nicki Wenz (above) and Allison Stock of Zandi K Salon

The Heartbeat of Zandi K's Success

After moving to Colorado and teaching at a cosmetology school, Allison Stock joined Zandi K as a stylist, eventually becoming part of the Leadership Team, Education Team and Master Bridal Team. Today, as Director of Operation, Stock is Owner Nicki Wenz's right hand, managing human resources and operations, education and career development, and coaching and culture.

Ad Loading...