
Client Retention Guidebook
Everything you need to know about client retention as a salon owner.
Are you or your team a victim of your own unrealistic expectations? Andrew Carruthers helps you alleviate those hurdles and improve your relationships.

"Transform lofty expectations into realistic standards," Andrew Carruthers says.
There was a time when the statement “I have high expectations” was used with a sense of pride. Now, when I hear these words from my coaching clients, it usually is in reference to why they are suffering or why their relationships with their staff, friends, or partners are strained.
It’s not that having a level of standards is bad… in fact, it’s vital to know what we are willing to accept from ourselves and from others. What becomes unsupportive and downright painful is when those standards become inflated and perfectionistic. And, even if those standards are realistic, if they are not clearly communicated they become expectations that are ripe for disappointment.
Our concepts of expectation are subconsciously learned first from our parents, friends and local communities. Then as we grow up, we add the influence of global voices from news, TV, movies, and social media which are often heavily edited and idealistic.
We are bombarded with memes and oversimplified statements of how we should be more, do more, and expect more. In this current state of our world, it’s very easy to see how our expectations have turned into monster-sized mountains that have no real summit.
So, what do we do??? We can’t just have zero expectations, right?
Here are a few suggestions to try on:
1. Transform the lofty expectations into realistic standards. Become aware of the areas that we are consistently “letting ourselves down” or others seem to always miss the mark. This is potentially an area that we have built expectations that are unachievable. So, reset the marker to a standard that still feels integral AND gives more space for reality.
2. Start being clear about these standards and make agreements. If we make agreements with each other, then we can hold each other to our word instead of invisible expectations.
3. When standards and agreements are not met, offer some grace to yourself and to others… remember we are all just human and the nature of humans is imperfection. And no, this isn’t lowering our standards, it’s simply lowering the amount of negative energy we give to these moments and accepting the reality of human nature.
4. Check in with who and what is influencing your expectations. Are you possibly spending too much time following influencers who paint a perfectionistic picture of life, body image, etc… and comparing yourself to them? Are you listening to the advice of others who also tend to suffer from unrealistic expectations? Perhaps it’s time to reset the circle of influence with healthier resources!
The time you're feeling frustrated or disappointed in yourself or others, take a step back and truly ask if overinflated expectations are at work within your mind. Here's the undeniable truth...life is messy and unpredictable, people are human, and the sooner we accept this truth, the happier we will be.
Andrew Carruthers shares tips for wellbeing every week during Wellness Wednesday, see full calendar.

Everything you need to know about client retention as a salon owner.

Owner Shelby Bills says her general manager, Sydney Osborne, reminds her of the power of leading with heart. Find out how Osborne became a great leader in our lastest installment of Meet the Manager.

In her latest blog, Kati Whitledge identifies the five stages salon owners go through when a team member leaves the salon unethically, offering advice for each stage.

The beauty and wellness businesses pulling ahead aren’t just working harder—they’re using AI to capture demand, personalize pricing, and convert more of every guest interaction into revenue. Here’s what the benchmark data reveals about the growing gap between AI adopters and everyone else.
Sponsored by Zenoti
Stop chasing recruitment ghosts on generic job boards and start curating an elite team. Discover the framework that top-tier salons use to bypass phone tag, automate visual portfolio vetting, and attract high-earning, culture-first beauty professionals directly through real-time messaging. Turn your recruitment process into an exclusive brand invitation that keeps your highest-ticket chairs permanently filled.
Sponsored by Beautista
Your calendar looks full, but is all of that demand actually converting to revenue? From phantom rebookings to underpriced peak hours, the 2026 Benchmark Report exposes five revenue leaks that most beauty and wellness businesses don’t even know they have.
Sponsored by Zenoti

After moving to Colorado and teaching at a cosmetology school, Allison Stock joined Zandi K as a stylist, eventually becoming part of the Leadership Team, Education Team and Master Bridal Team. Today, as Director of Operation, Stock is Owner Nicki Wenz's right hand, managing human resources and operations, education and career development, and coaching and culture.

In a world dominated by e-commerce, salon owners push back with proven strategies to increase retail sales while motivating team members to educate their clientele and delighting clients with retail-themed events and clever merchandising displays.

The company's Concealed Bead Method is raising the bar for what professional extension education can deliver.

Scott maximized her micro-salon by transitioning from stylist to strategic owner, focusing on recruiting and station-sharing. By prioritizing her ownership role over behind-the-chair work, she grew her team to six stylists within the two-chair, 150-square-foot space before eventually moving to a larger facility.

The former CFO of Perdue Farms and owner of Hardy Seafood, Terry Owens delivers a wealth of wisdom and strategies for entrepreneurs in his new book, "Business is Simple."

After scaling her single-location salon business, SALON TODAY 200 Honoree Amy Pal recently sold her six-location Whip Salon for seven figures. Using the six Ps for maximizing a business's value, she's ready to help her peers do the same.

Buried inside the One Big Beautiful Bill Act are federal solar tax credit changes that deserve your attention now. Two of the credits that matter most to commercial property owners, the Investment Tax Credit and the Production Tax Credit, are still available, but only if you move fast. A third, the Commercial Building Energy Efficiency Deduction, has a hard termination date that is closer than most people realize.

Up to 40% of hair stylists ghost the salon interview stage, leaving owners trapped playing endless phone tag with uncommitted applicants. This data-driven report breaks down why traditional job boards create recruitment friction and reveals the modern messaging strategies high-growth salons use to get pre-qualified talent to actually show up. Learn how to transition from cold calling to high-conversion conversations that protect your time and fill your chairs.
Sponsored by Beautista

Spit fests, hostile threats, and even an overachieving matchmaker--SALON TODAY readers share their craziest client tales and how their team handled these tough situations with professionalism and grace.

Keeping your appointment book full when clients are in vacation mode takes more than a good Instagram post. It takes a plan. The 2026 Summer Marketing Calendar from Meevo gives salon, spa & med spa owners a month-by-month roadmap with sharp themes, key opportunity dates, and campaign ideas specifically designed for the beauty & wellness industry. Here’s to your summer season working as hard as you do!
Sponsored by Millennium Systems International
AI is transforming the beauty and wellness industry, and the future is about empowering people, not replacing them. Discover how Phorest AI helps salons, spas, and med spas across North America respond faster, personalize every visit, and keep human connection at the heart of the client experience.
Sponsored by Phorest