A Partner in Business and in Life
At Janet St. Paul Studio for Hair and Beauty, Director of Operations Natasha McMillen helps bring her wife Janet St. Paul's vision to life, elevating every system from education to operations.
by Stacey Soble
STAMP 2014: Truu Salon's Client Loyalty Marketing
Truu Salon in Hollywood, Florida, collects a STAMP award for its client loyalty marketing program.
September 3, 2014
1 min to read
Small Packages
Truu Salon, Hollywood, Florida
Owned by: David Levy
Truu Salon is always looking for ways to encourage new clients to return. They developed a new guest gift, which included a small gift bag, complimentary service offers, a card on their referral program and a product sample.
“This is only one piece of the puzzle that we have instituted to increase retention, and we know it’s made a difference of a minimum of 5 percent,” says Levy. “It allows us to communicate a consistent message about items that we want our new guests to know about. Plus, who doesn’t like getting a new gift?”
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