You Don't Own a Salon. You Own A Business.
In his latest blog, Leon Alexander Ph.D., challenges industry conventional thinking to help owners add more to their bottom lines.
Pump Up Tanning Profits
Cash in on your tanning services with these revenue-boosting ideas!
July 10, 2011
2 min to read
Cash in on your tanning services with these revenue-boosting ideas!
Offer a scrub prior to the tanning service.
Some spas and salons package the exfoliation and tanning together to maximize profits on the service, and offer clients more of a spa feeling for their treatment. At Spa Sydell, clients can also book a full-body polish, using a sea salt scrub, plus airbrush tanning for $75.
Sell pre- and post-care products.
Make sure clients know how to extend the life of their tan with the proper home care products. That means selling scrubs for clients to use at home before coming in for their tan (if you don’t offer the service, or they choose not to use it) and a moisturizer to use afterwards to keep skin from shedding the color. Typical sunless tans last between four and seven days, but by exfoliating beforehand and using a moisturizer, the tan can last for eight to 10 days.
Tag the service onto other services in the spa.
Offer to finish off a facial or massage with a tanning treatment. For a minimal amount of extra time, you can make extra money, and the client goes home with visible results. You could also upsell the tanning treatment itself — at Spa Sydell, clients wanting a darker tan can add on a tanning boost for $15.
Give clients a free add-on.
Throw in a bottle of bronzing lotion for touch-ups or add the self-tanner as a freebie when clients have another service in the spa. One salon held a promotion offering a free leg tan with a pedicure during the summer months, using either mousse or the spray, and completed the add-on while the toes were drying – something that is not costly, but makes the customer feel good.
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