
You Don't Own a Salon. You Own A Business.
In his latest blog, Leon Alexander Ph.D., challenges industry conventional thinking to help owners add more to their bottom lines.
As a former jet engine mechanic in the US Air Force, Twisted Bangz Salon's Frank James Dibrino learned to face a salon owner's challenges head on.

After proudly serving in the United States Air Force, Pivot Point graduate Frank James Dibrino went on to win multiple hairstyling competitions, as a cosmetology student, then a professional. A former national educator and platform artist for Scruples and Logics, his works has appeared on television and in print. As the owner and visionary at Twisted Bangz Salon in EastChester, New York, FrankJames was recently named best stylist and colorist by Westchester Magazine.
As part of our new series “Profiles in Leadership,” SALON TODAY caught up with this Intercoiffure member recently for a little one-on-one interview:
ST: What is your strongest leadership quality, and how has it helped you grow your business?
FrankJames: “To inspire and motivate others to be the best they can be. To guide and help my team members to not only achieve their personal goals, but to also help them contribute unselfishly to the overall goals of Twisted Bangz Salon.
ST: How would you describe your management style?
FrankJames: “From when I was a kid playing sports, I have always been a team-minded player. I bring that philosophy to my day-to-day business practice. Over the years, I have learned that we are all individuals, and it is my ‘job’ to get to know and understand each team member, what makes them tick and what motivates them. It is my responsibility to help them be the best they can be and to be that go-to person as a source they can tap into. The one shortcoming I would love to overcome is getting rid of that ‘monkey noise chatter’ in my head (No, I don’t hear voices, LOL) when I feel I haven’t accomplished enough for my business.”
ST: What the best lesson you’ve learned after making a mistake?
FrankJames: “To learn from all my mistake and to move on. It’s part of the learning and growing process. Also, don’t be afraid to ask for help. Networking with my fellow salon owners from Intercoiffure has been priceless as there is a wealth of knowledge we all unselfishly are willing to share. When we help one another, we are collectively raising the level of excellence within our profession.”
ST: What ‘Ah-Ha’ moments of clarity helped you shape the future course of your business?
FrankJames: “In short, when something didn’t work, I’ve learned to try something new. Making mistakes has made me more aware of my decision making, especially in the hiring process. I’ve learned to spend more time on hiring, so I can spend less time firing. For example, Intercoiffure’s Candy Shaw shared a bit of advice her father told her: ‘Grow from the bottom and prune from the top.’”
ST: From where do you draw your strength?
FrankJames: “First from my two boys—JonRoss and Nicholas. Secondly, the fire in my belly came from being told growing up that I wasn’t any good. That became a source of fuel that rocketed me to strive for more and to be the best I can in all aspects of life.”
ST: Who have been your biggest mentors and what have they taught you?
FrankJames: “Vidal Sassoon and Leo Passage, as well as the co-founders of Scruples—the late Jack Story and Frank Liguori. They gave me my first big breaks as a platform artists. And, on a very personal and professional level, my former employer, the late Victor Balestri first introduced me to Intercoiffure. He left behind a legacy of inspiring others and in honor of him, I want to do the same.”
ST: How do you set goals for yourself, and how do you hold yourself accountable?
FrankJames: “Throw anything at me—large or small—and I will face it head on. I am a warrior. I hold myself accountable because that is the right thing to do. I learned that both growing up in a strict Italian home and from the US Air Force.”
ST: What is the single biggest threat that beauty businesses like yours face?
FrankJames: “The government lowering our standards by doing away with the licensing process. We must band together and educate the politicians that our profession is a noble one which requires extensive training.”
ST: What’s the biggest opportunity for salons like yours over the next five years?
FrankJames: “Beauty on wheels as an extension of a brick and mortar salon.
ST: If you weren’t in the beauty business, what would you be doing now?
FrankJames: “Pursuing a career as a jet engine mechanic—that is what I did in the Air Force.”
ST: If you were training someone to take over your job, what advice would you offer them?
FrandJames: “Invest in a lot of wine and a therapist! Seriously though, find a mentor, network, take classes, read, take chances, think outside the box and even look outside our professional and learn from other industries. Most of all, embrace change.”
ST: If you were to look at a scrapbook of your professional career, what would be your favorite page?
FrankJames: “When I was in the Air Force and stationed in Texas, I met a young lady in the club who couldn’t believe I was a jet engine mechanic. She took my hand and said, ‘These aren’t mechanic hands, these are hairdresser hands.’ That launched my desire to pursue cosmetology school.”
ST: How would you like to spend your retirement?
FrankJames: With friends and family, BBQing, attending custom car and motorcycle shows, drag racing, going to the gun range, traveling with my boys and still contributing to the beauty and hair profession in some capacity.”
ST: Whom do you lean on for advice, support and wisdom?
FrankJames: On a professional level, Tony Commisso, Renee Spagnolo, Anthony DeFranco and Frank Warner. On a personal level, my friend Steven Smith who helps me with the monkey noise chatter in my head.
ST: What makes your beauty business unique?
FrankJames: “We do twisted, dope hair in a place of coolness.”
ST: What’s your next professional step?
FrankJames: I hope to launch an advanced academy right down the stairs in my salon.”
ST: If someone were to write a book about you, what would be an appropriate title?
FrankJames: “Frank James Dibrino: Twisted AF & Unfiltered. A journey through life’s ups and downs and how to bounce back better than before.”
ST: Why did you want to join Intercoiffure?
FrankJames: “I wanted to give back to the profession that has been so good to me.”
ST: What has been the biggest benefit of your ICA membership?
FrankJames: “The friendships.”
For more information about Intercoiffure Canada America and becoming a member, visit Intercoiffure.com.

In his latest blog, Leon Alexander Ph.D., challenges industry conventional thinking to help owners add more to their bottom lines.

In her latest blog, Amy Pal helps you develop your own clear guidelines around complimentary free employee services.

From managing air traffic on busy days to handling frustrated guests' complaints, your front desk team often serves as the salon's emotional shock absorber. From a customer service lesson from the DMV to a list of strategies for caring for your front line, our experts offer ideas for alleviating stress, celebrating wins, and setting goals.

According to the KIM Report, top-line salon revenue appears steady or slightly up, but that growth is driven primarily by service price increases. Beneath the surface, retail performance and client visit frequency (appointment drift) are under real pressure. In his latest blog, Alain Audet offers strategies for keeping your salon's retail sales strong.

Putting your family to work in the salon offers some real tax benefits, but you have you have to play by the rules of the tax code to claim them. Azarvand Tax Law's Leticia Skrabut, Esq., shows you how.

Discover how to create a true “WOW experience” for every client by first building a culture where your team feels engaged, empowered, and inspired. Drawing on Calvin Stovall’s Iconic Framework, this blog explores how salon, spa, and clinic leaders can strengthen culture, elevate customer experience, and build a business that stands out for the long term.
Sponsored by Phorest Salon Software

The wellness industry is growing fast, and salons and barbershops already are an important part of it. In her first blog, Tracy Rado shares where the wellness dollars are heading, and how salons can grow with this movement.

While salon sales are increasing, owners often feel they're working harder for the same or less profit. Leverage Q2 data from The KIM Report, Alain Audet reveals some of the structural changes that are dampening your growth and why your region and your salon size matters.

Weaknesses in your business are amplified during the Holiday Season. Spark Pro Global's Lucy Randall shows you five things to do now to have the strongest holiday season yet.

In Kati Whitledge's latest blog, she shares how salons have moved away from dress codes and embraced appearance standards. But by removing strict dress codes, some businesses may have unintentionally lowered their appearance standards. Whitledge helps you explain to your team why an appearance standard is important and how to smoothly implement a new appearance policy.

The Small Business Health Care Tax Credit is a non-refundable tax credit for for-profit businesses that provides a financial incentive for eligible employers who offer health insurance coverage to their employees. Leticia Skrabut, Esq., walks you through how to claim that credit.

Developing strong work habits early in one's career supports long-term success in the salon industry. Jesse Linares offers new stylists his top five tips.

Most salon owners have no idea what these numbers are. You can hit record sales and still have a profit problem. The difference comes down to four numbers almost nobody was taught to track.
Sponsored by Strata Salon Systems™

A five-area audit every owner-dependent salon needs to run. You built something that looks successful. Now find out if it can survive without you.
Sponsored by Strata Salon Systems™

Every month you put off fixing the problem, it gets bigger, more expensive, and harder to solve.
Sponsored by Strata Salon Systems™

At Janet St. Paul Studio for Hair and Beauty, Director of Operations Natasha McMillen helps bring her wife Janet St. Paul's vision to life, elevating every system from education to operations.

Expand your color service menu with the Pinstripe technique. Brooks and Brooks' Marlon Hawkins walks you through the technique.