With the largest arsenal of creative colors and customization capabilities in the industry, the contest invites stylists to truly explore their creativity and exercise their talent. Entry submissions are now open and will close June 30 at 11:50pm PST and will be judged based on creativity, technique, execution and overall impact.
Ad Loading...
More than 13 years ago, Pravana introduced the VIVIDS creative color line over to the professional market, bringing highly-pigmented, long-lasting, top performing direct dyes to the beauty industry. Since then, the brand has evolved to a collection of 34 shades, including a first-ever NEONS collection that is blacklight responsive, jewel tones, additives, LOCKED-IN shades and its newest launch PRECIOUS METALS.
In addition to having the opportunity to express his/her creativity, the first place winner receives a prize package valued at over $25.000, including his/her own editorial-style photo shoot in Los Angeles, a feature in a national magazine, Pravana product and gifts from contest sponsorsOlaplex, Pink Pewter hair accessories, Enzo Milano styling tools and more.
Last year's winner, Neal Malek says the contest was the single most propelling event to take place in his career.
"I have been featured in stores across the country, major magazines I've always read, and have been given the opportunity to join Pravana as one of the first Color Collective members, in which I'm able to use these experiences to educate and inspire others," Malek says.
REQUIRED ENTRY MATERIALS:
Ad Loading...
One image of entry inspiration.
One image of model before color application.
Four finished model images. Front and profile views preferred.
Completed entry form fields, including description of entry inspiration, color formula, technique and products used.
PRIZES:
Preliminary Top 6 Finalists: Paid trip to Los Angeles, CA VIP entrance to the Show Us Your VIVIDS announcement party on July 24, hotel accommodations, Pravana social media placement, and a swag bag.
First Prize: 2017 Show Us Your VIVIDS Trophy, all-expense paid trip to Los Angeles, editorial-style photoshoot, feature in national magazine spread, Pravana social media and community email placement, two tickets to private industry event dinner party, and $2000 Pravana product certificate.
Second Prize: 2017 Show Us Your VIVIDS Trophy, Pravana social media and community email placement, and $1500 Pravana product certificate.
Third Prize: 2017 Show Us Your VIVIDS Trophy, Pravana social media and community email placement, and $1000 Pravana product certificate.
Facebook Fave:the entry with the most “likes” on Facebook by contest end win Pravana social media and community email placement and $500 Pravana product certificate.
And, for or the first time ever, Pravana will be announcing the winners at a SHOW US YOUR VIVIDS Announcement Party in Los Angeles this July! The preliminary top six finalists will be invited as Pravana's VIP guests, featured on the brand's social platforms and more, reaching a social community of more than one million!
Discover how to create a true “WOW experience” for every client by first building a culture where your team feels engaged, empowered, and inspired. Drawing on Calvin Stovall’s Iconic Framework, this blog explores how salon, spa, and clinic leaders can strengthen culture, elevate customer experience, and build a business that stands out for the long term.
The wellness industry is growing fast, and salons and barbershops already are an important part of it. In her first blog, Tracy Rado shares where the wellness dollars are heading, and how salon's can grow with this movement.
While salon sales are increasing, owners often feel they're working harder for the same or less profit. Leverage Q2 data from The KIM Report, Alain Audet reveals some of the structural changes that are dampening your growth and why your region and your salon size matters.
Weaknesses in your business are amplified during the Holiday Season. Spark Pro Global's Lucy Randall shows you five things to do now to have the strongest holiday season yet.
In Kati Whitledge's latest blog, she shares how salons have moved away from dress codes and embraced appearance standards. But by removing strict dress codes, some businesses may have unintentionally lowered their appearance standards. Whitledge helps you explain to your team why an appearance standard is important and how to smoothly implement a new appearance policy.
The Small Business Health Care Tax Credit is a non-refundable tax credit for for-profit businesses that provides a financial incentive for eligible employers who offer health insurance coverage to their employees. Leticia Skrabut, Esq., walks you through how to claim that credit.
Developing strong work habits early in one's career supports long-term success in the salon industry. Jesse Linares offers new stylists his top five tips.
Most salon owners have no idea what these numbers are.
You can hit record sales and still have a profit problem. The difference comes down to four numbers almost nobody was taught to track.
At Janet St. Paul Studio for Hair and Beauty, Director of Operations Natasha McMillen helps bring her wife Janet St. Paul's vision to life, elevating every system from education to operations.
The strongest salons, spas, and med spas know which numbers tell the real story of their business. In this practical guide, Phorest breaks down the five essential KPIs every business should track to improve retention, boost revenue, and make smarter decisions with confidence.
At Bella Style Salon in Slidell, Louisiana, Director of Operations Angela Meyer tackles inventory, team management, and guest relations. Read all about her in our latest Meet the Manager.
Starting at Impressions front desk in 2006 when he was 19 years old, General Manager Paul Petrowsky is a seasoned professional who owner Sarah Taylor says is responsible for much of her own success.
Planning is in full swing for the most anticipated events and promotions for the 2026 holidays. As owners share their favorite ways to celebrate, they prove that a carefully planned event can also build culture, increase client loyalty, boost sales, and set a business up for a successful 2027.
When things run amok at Mane Attraction Salon, Owners Chris and Jenny Knudsen say General Manager Sami Hernandez is their go-to resource and ultimate sounding board. Meet Sami in this installment of Meet the Manager.