You Don't Own a Salon. You Own A Business.
In his latest blog, Leon Alexander Ph.D., challenges industry conventional thinking to help owners add more to their bottom lines.
PERSONAL STYLE: Eva Scrivo
Learn more about Eva Scrivo, owner of the Eva Scrivo Salon and Academy in NYC. Scrivo is known for not just her signature balayage technique, but for creating beauty wherever she goes.
March 27, 2020
Eva Scrivo
3 min to read
Eva Scrivo is a highly acclaimed hair and makeup artist and owner of an eponymous salon in New York City. She is regarded as one of today’s foremost authorities on beauty. Author of the award winning "Eva Scrivo on Beauty: The Tools, Techniques, and Insider Knowledge Every Woman Needs to Be Her Most Beautiful, Confident Self (Atria Books, 2011)", she is also a beauty and style contributor to Younger in 8 Weeks (Rodale, 2016), as well as a television and radio personality. Having worked with thousands of women, Scrivo approaches beauty as a whole and each person as an individual. With her extensive range of hands-on expertise in hair cutting, coloring, and makeup, as well as her keen understanding of skin care, nutrition, wellness, and fashion, Scrivo possesses a unique ability to harmonize all elements of a client’s appearance and train her salon staff in all facets of beauty. She is especially known for her masterful makeovers that attract clients from all over the country and beyond.
Born and raised: Detroit, Michigan
I am known for: The total makeover: cut, color and makeup
I would love to makeover: Kelly Ann Conway
Favorite item in my wardrobe: Fine jewelry
Favorite accessory: Highlights
If I hadn’t become a salon professional I would have: Become a doctor
Most people would be surprised that: I am a third-generation hairdresser
My guilty pleasure: Expensive French wine
For inspiration I: Travel
Best piece of advice I ever received: That success is not a straight trajectory upward, it's a windy road, loaded with peaks, alleys, and plenty of potholes. But often the most difficult roads lead to the most beautiful destinations.
My mentor: My husband Arik.
My style icon: It would be hard to have to choose just one.
My best vacation: India
Every beauty professional should: Realize that they’re a walking billboard for our craft and present themselves as such - hair, makeup and wardrobe. Imagine going to a dentist who has yellow teeth!
My secret weapon: My background in art school. Hair is a matter of shape and color, just as any other object, yet it MOVES!
I relax by: cooking and eating by the fireplace
Shout out to someone who helped me along the way: Martha Stewart, a long-time friend and client who was the first to put beauty education on the radio. I was blessed with my own show on Sirius XM for and regular segments on television.
My goal as a professional: Having the time to give to those in need, not just monetarily but with my time. Owning a business has consumed me.
The coolest look I ever created: Working for years early in my career with a fine-art photographer, Amy Guip, pushed me to my limits while creating exciting looks for different ad campaigns.
I became a salon professional because: I didn't really think much about it. I feel it chose me and I did not have much say in the matter. I loved it immediately!
I am most proud of: My beautiful home in Bedford, NY
For fun I: Go salsa dancing with my husband.
Favorite place on earth: Tuscany, Italy
My favorite styling trick or tip: Don't compress the hair with so much heat! Allow some air in the hair for natural fullness. Your clients will thank you.
The one tool or product I use most often: Rose Baume by Leonor Greyl
The talent I would most like to have is: To be able to sing
The one word or phrase I overuse: When you don't know, don't go!
My motto: When you stop learning, you stop caring.
Originally posted on Modern Salon
Subscribe to Our Newsletter
More Salon Management
Are Your Stylists Doing Free Hair on Your Time? Introducing the 'Win-Win' Staff Services Playbook
In her latest blog, Amy Pal helps you develop your own clear guidelines around complimentary free employee services.
Caring for Your Caregivers at the Front Desk
From managing air traffic on busy days to handling frustrated guests' complaints, your front desk team often serves as the salon's emotional shock absorber. From a customer service lesson from the DMV to a list of strategies for caring for your front line, our experts offer ideas for alleviating stress, celebrating wins, and setting goals.
by Stacey Soble
What's Really Happening with Salon Retail and How to Reclaim Your Revenue
According to the KIM Report, top-line salon revenue appears steady or slightly up, but that growth is driven primarily by service price increases. Beneath the surface, retail performance and client visit frequency (appointment drift) are under real pressure. In his latest blog, Alain Audet offers strategies for keeping your salon's retail sales strong.
Trimming Your Tax Bill by Putting Family on the Payroll
Putting your family to work in the salon offers some real tax benefits, but you have you have to play by the rules of the tax code to claim them. Azarvand Tax Law's Leticia Skrabut, Esq., shows you how.
The Art of the WOW Experience
Discover how to create a true “WOW experience” for every client by first building a culture where your team feels engaged, empowered, and inspired. Drawing on Calvin Stovall’s Iconic Framework, this blog explores how salon, spa, and clinic leaders can strengthen culture, elevate customer experience, and build a business that stands out for the long term.
Sponsored by Phorest Salon Software
Why Wellness Belongs on Your Salon's Growth Plan
The wellness industry is growing fast, and salons and barbershops already are an important part of it. In her first blog, Tracy Rado shares where the wellness dollars are heading, and how salons can grow with this movement.
Why Your Revenue Looks Good But Your Business Feels Stressed and What to Do About It
While salon sales are increasing, owners often feel they're working harder for the same or less profit. Leverage Q2 data from The KIM Report, Alain Audet reveals some of the structural changes that are dampening your growth and why your region and your salon size matters.
Why Your Holiday Season is Won in September
Weaknesses in your business are amplified during the Holiday Season. Spark Pro Global's Lucy Randall shows you five things to do now to have the strongest holiday season yet.
Appearance Standards are the New Dress Code
In Kati Whitledge's latest blog, she shares how salons have moved away from dress codes and embraced appearance standards. But by removing strict dress codes, some businesses may have unintentionally lowered their appearance standards. Whitledge helps you explain to your team why an appearance standard is important and how to smoothly implement a new appearance policy.
Working Through the Gray Areas of the Small Business Health Care Tax Credit
The Small Business Health Care Tax Credit is a non-refundable tax credit for for-profit businesses that provides a financial incentive for eligible employers who offer health insurance coverage to their employees. Leticia Skrabut, Esq., walks you through how to claim that credit.
5 Things Every New Stylist Should Learn Early
Developing strong work habits early in one's career supports long-term success in the salon industry. Jesse Linares offers new stylists his top five tips.
The Four Numbers Every Salon Owner Should Know
Most salon owners have no idea what these numbers are. You can hit record sales and still have a profit problem. The difference comes down to four numbers almost nobody was taught to track.
Sponsored by Strata Salon Systems™
Your Salon Can't Survive Without You. That's the Problem.
A five-area audit every owner-dependent salon needs to run. You built something that looks successful. Now find out if it can survive without you.
Sponsored by Strata Salon Systems™
Waiting for the Right Time Is a Decision. Here's What It's Costing You.
Every month you put off fixing the problem, it gets bigger, more expensive, and harder to solve.
Sponsored by Strata Salon Systems™
A Partner in Business and in Life
At Janet St. Paul Studio for Hair and Beauty, Director of Operations Natasha McMillen helps bring her wife Janet St. Paul's vision to life, elevating every system from education to operations.
by Stacey Soble
Back to Business with the Pinstripe Trend
Expand your color service menu with the Pinstripe technique. Brooks and Brooks' Marlon Hawkins walks you through the technique.
by Stacey Soble