MENU
SEARCHThe spring beauty shows were aflutter with feather extensions. Salon Today was intrigued, but wondered if clients are equally excited about the trend, so we asked salons what’s hot in their own markets, how they are marketing feathers and how clients are responding.
The spring beauty shows were aflutter with feather extensions. Salon Today was intrigued, but wondered if clients are equally excited about the trend, so we asked salons what's hot in their own markets, how they are marketing feathers and how clients are responding.
Styled by Phia Salon in Columbus, OH. Photo by Michael Houghton.
Feather Check
A roundup of pricing on feather extensions at different salons:
Tru Salon: $15
Interlocks Salon & Day Spa: $40 per feather bundle (which includes five feathers)
Savvy Salon and Day Spa: (1 for $10, 2 for $20, 3 for $25, 6 for $50)
Trashy Roots Salon: For the "short and thick" feathers it's 3 for $10, for the "long and skinny" feathers it's $8 a piece.
"Our salon is on fire with feather
extensions. They are the easiest add-on
service we have ever offered, and from a
marketing perspective, they've allowed
us to maintain our image of being on
the forefront of new trends. Stylists who
wear feathers sell feathers, and not just
to guests in the salon. Whether they are
at the dentist, the gym, the bank, etc,
the extensions create a buzz and draw
in new guests."
-Mary and Scott Randolph
Randolph's Salon in Waterford, MI
"Feather extensions
and colored extensions need
to be displayed on the staff.
They are the walking billboards
for these new trends.
Also, have the stock available
as these are a quick-impulse
purchase and partner with
a great company."
-April Lyn Graffeo
Indra Salon and City Spa, with Pure Talent Academy, Andover, MA
"The work our team
created on Gendala
Kelli Anna (part owner and
manager) has been a source
of joy for her, a source of
inspiration for our team, and
has been met with awe in the community.
She is approached almost daily as a
celebrity, with comments such as, ‘Oh
I know you, you're that feather girl.'"
-Elizabeth Bella
Co-owner Phia Salon Columbus, OH
"We presented feather extensions at
our local Chamber of Commerce EXPO,
showcased by our newly crowned Miss
Lake Norman 2011 and Miss Lake Norman
Outstanding Teen 2011. We sent photos in
an eblast, and posted them on Facebook.
The employees are all wearing them, and,
heck, I did too. Not only are they fun,
but they are ‘eye catching.' They draw
attention and that is good for business
because it starts a conversation. In our
current society, ‘conversations' are what
sells, whether it is in person, in a blog or
some other form of social networking.
Get those clients talking!"
-Pat Helmandollar
Owner of Savvy Salon and Day Spa Cornelius, NC
"Our clients are going crazy
for feather extensions. As soon as they
hit the market, our staff started wearing
them and now 90 percent of our staff,
including the men, wear them. That is the
only marketing we are doing, but almost
every client asks about them. We are not
retailing home extensions, we only offer
them as a service. As a service, it's about
three times more profitable than a hair
cut when you look at profit per minute."
-William George
James Joseph Salon, Boston, MA
"For us, the clientele who
seem most receptive to wearing feather
extensions are primarily in their 20s. They
see the feathers as fun and whimsical, and
the ‘natural' element is appealing to them.
Personally, I think Steven Tyler's presence
on American Idol is helping to push this
trend. We are displaying the feather
extensions on a mannequin head in our
retail area. We first colored and foiled the
mannequin in the very latest trends for
Spring, then applied the feathers. Then
we barrel-curled the hair and feathers to
show that the feathers can actually be
styled. The mannequin is a bit creepy
(they all are!) but it is generating dialogue
and interest in feather extensions, as well
as the color technique."
-Ginny Eramo
Executive Director
Interlocks Salon & Day Spa Newburyport, MA
Putting your family to work in the salon offers some real tax benefits, but you have you have to play by the rules of the tax code to claim them. Azarvand Tax Law's Leticia Skrabut, Esq., shows you how.
Discover how to create a true “WOW experience” for every client by first building a culture where your team feels engaged, empowered, and inspired. Drawing on Calvin Stovall’s Iconic Framework, this blog explores how salon, spa, and clinic leaders can strengthen culture, elevate customer experience, and build a business that stands out for the long term.
Sponsored by Phorest Salon Software
The wellness industry is growing fast, and salons and barbershops already are an important part of it. In her first blog, Tracy Rado shares where the wellness dollars are heading, and how salon's can grow with this movement.
While salon sales are increasing, owners often feel they're working harder for the same or less profit. Leverage Q2 data from The KIM Report, Alain Audet reveals some of the structural changes that are dampening your growth and why your region and your salon size matters.
Weaknesses in your business are amplified during the Holiday Season. Spark Pro Global's Lucy Randall shows you five things to do now to have the strongest holiday season yet.
In Kati Whitledge's latest blog, she shares how salons have moved away from dress codes and embraced appearance standards. But by removing strict dress codes, some businesses may have unintentionally lowered their appearance standards. Whitledge helps you explain to your team why an appearance standard is important and how to smoothly implement a new appearance policy.
The Small Business Health Care Tax Credit is a non-refundable tax credit for for-profit businesses that provides a financial incentive for eligible employers who offer health insurance coverage to their employees. Leticia Skrabut, Esq., walks you through how to claim that credit.
Developing strong work habits early in one's career supports long-term success in the salon industry. Jesse Linares offers new stylists his top five tips.
Most salon owners have no idea what these numbers are. You can hit record sales and still have a profit problem. The difference comes down to four numbers almost nobody was taught to track.
Sponsored by Strata Salon Systems™
A five-area audit every owner-dependent salon needs to run. You built something that looks successful. Now find out if it can survive without you.
Sponsored by Strata Salon Systems™
Every month you put off fixing the problem, it gets bigger, more expensive, and harder to solve.
Sponsored by Strata Salon Systems™
At Janet St. Paul Studio for Hair and Beauty, Director of Operations Natasha McMillen helps bring her wife Janet St. Paul's vision to life, elevating every system from education to operations.
Expand your color service menu with the Pinstripe technique. Brooks and Brooks' Marlon Hawkins walks you through the technique.
The strongest salons, spas, and med spas know which numbers tell the real story of their business. In this practical guide, Phorest breaks down the five essential KPIs every business should track to improve retention, boost revenue, and make smarter decisions with confidence.
Sponsored by Phorest
At Bella Style Salon in Slidell, Louisiana, Director of Operations Angela Meyer tackles inventory, team management, and guest relations. Read all about her in our latest Meet the Manager.
Starting at Impressions front desk in 2006 when he was 19 years old, General Manager Paul Petrowsky is a seasoned professional who owner Sarah Taylor says is responsible for much of her own success.
Planning is in full swing for the most anticipated events and promotions for the 2026 holidays. As owners share their favorite ways to celebrate, they prove that a carefully planned event can also build culture, increase client loyalty, boost sales, and set a business up for a successful 2027.
