The Constant
Starting at Impressions front desk in 2006 when he was 19 years old, General Manager Paul Petrowsky is a seasoned professional who owner Sarah Taylor says is responsible for much of her own success.
by Stacey Soble
Outloud: Marketing Feather Extensions
The spring beauty shows were aflutter with feather extensions. Salon Today was intrigued, but wondered if clients are equally excited about the trend, so we asked salons what’s hot in their own markets, how they are marketing feathers and how clients are responding.
by Staff
July 11, 20113 min to read
The spring beauty shows were aflutter with feather extensions. Salon Today was intrigued, but wondered if clients are equally excited about the trend, so we asked salons what's hot in their own markets, how they are marketing feathers and how clients are responding.
Styled by Phia Salon in Columbus, OH. Photo by Michael Houghton.
Feather Check
A roundup of pricing on feather extensions at different salons:
Tru Salon: $15
Interlocks Salon & Day Spa: $40 per feather bundle (which includes five feathers)
Savvy Salon and Day Spa: (1 for $10, 2 for $20, 3 for $25, 6 for $50)
Trashy Roots Salon: For the "short and thick" feathers it's 3 for $10, for the "long and skinny" feathers it's $8 a piece.
"Our salon is on fire with feather
extensions. They are the easiest add-on
service we have ever offered, and from a
marketing perspective, they've allowed
us to maintain our image of being on
the forefront of new trends. Stylists who
wear feathers sell feathers, and not just
to guests in the salon. Whether they are
at the dentist, the gym, the bank, etc,
the extensions create a buzz and draw
in new guests."
-Mary and Scott Randolph
Randolph's Salon in Waterford, MI
"Feather extensions
and colored extensions need
to be displayed on the staff.
They are the walking billboards
for these new trends.
Also, have the stock available
as these are a quick-impulse
purchase and partner with
a great company."
-April Lyn Graffeo
Indra Salon and City Spa, with Pure Talent Academy, Andover, MA
"The work our team
created on Gendala
Kelli Anna (part owner and
manager) has been a source
of joy for her, a source of
inspiration for our team, and
has been met with awe in the community.
She is approached almost daily as a
celebrity, with comments such as, ‘Oh
I know you, you're that feather girl.'"
-Elizabeth Bella
Co-owner Phia Salon Columbus, OH
"We presented feather extensions at
our local Chamber of Commerce EXPO,
showcased by our newly crowned Miss
Lake Norman 2011 and Miss Lake Norman
Outstanding Teen 2011. We sent photos in
an eblast, and posted them on Facebook.
The employees are all wearing them, and,
heck, I did too. Not only are they fun,
but they are ‘eye catching.' They draw
attention and that is good for business
because it starts a conversation. In our
current society, ‘conversations' are what
sells, whether it is in person, in a blog or
some other form of social networking.
Get those clients talking!"
-Pat Helmandollar
Owner of Savvy Salon and Day Spa Cornelius, NC
"Our clients are going crazy
for feather extensions. As soon as they
hit the market, our staff started wearing
them and now 90 percent of our staff,
including the men, wear them. That is the
only marketing we are doing, but almost
every client asks about them. We are not
retailing home extensions, we only offer
them as a service. As a service, it's about
three times more profitable than a hair
cut when you look at profit per minute."
-William George
James Joseph Salon, Boston, MA
"For us, the clientele who
seem most receptive to wearing feather
extensions are primarily in their 20s. They
see the feathers as fun and whimsical, and
the ‘natural' element is appealing to them.
Personally, I think Steven Tyler's presence
on American Idol is helping to push this
trend. We are displaying the feather
extensions on a mannequin head in our
retail area. We first colored and foiled the
mannequin in the very latest trends for
Spring, then applied the feathers. Then
we barrel-curled the hair and feathers to
show that the feathers can actually be
styled. The mannequin is a bit creepy
(they all are!) but it is generating dialogue
and interest in feather extensions, as well
as the color technique."
-Ginny Eramo
Executive Director
Interlocks Salon & Day Spa Newburyport, MA
Subscribe to Our Newsletter
More Salon Management
The Most Wonderful Time in Salons and Spas
Planning is in full swing for the most anticipated events and promotions for the 2026 holidays. As owners share their favorite ways to celebrate, they prove that a carefully planned event can also build culture, increase client loyalty, boost sales, and set a business up for a successful 2027.
by Stacey Soble
Leading with Empathy, Humility and a Mastery of Systems
When things run amok at Mane Attraction Salon, Owners Chris and Jenny Knudsen say General Manager Sami Hernandez is their go-to resource and ultimate sounding board. Meet Sami in this installment of Meet the Manager.
by Stacey Soble
Pagoda Brings AI-Powered Operations to Skinovatio Medical Spa Locations
Pagoda, a new AI-native operating system for scheduling, payments, patient records, marketing, and client communications, launches at Skinovatio Medical Spa in Arlington Heights, Illinois.
by Staff
How Women are Rewriting the Rules of Grey Hair
At a panel discussion hosted by L’Oréal Professionnel in Paris in early July, French Philosopher Sophie Galabru explored the cultural shift where women are increasingly choosing natural, personalized color results over traditional grey coverage. In an exclusive interview with SALON TODAY, Galabru and L’Oréal Professionnel Colorist Pierrick Beringer discuss this shift and how salons and colorists respond.
by Stacey Soble
Warm Leadership and Analytical Precision
At Salon Blonde, Director of Operations treats the staff as the salon's most important guests, while her wonderful 'nerdy' side, loves data, systems, and numbers. Find out how she makes Salon Blonde tick.
by Stacey Soble
Trotting the Globe, Forging Connections, Fostering Artistic Creativity
In an exclusive interview with SALON TODAY, Salon Owner Salvatore Minardi reflects on his past 18 months as Intercoiffure America Canada's World Talent Exchange Ambassador and how his experiences will help encourage cultural and artistic exchange and support greater engagement between ICA and the global organization Intercoiffure Mondial.
by Stacey Soble
Client Retention Guidebook
Everything you need to know about client retention as a salon owner.
Success Grown from Within
Owner Shelby Bills says her general manager, Sydney Osborne, reminds her of the power of leading with heart. Find out how Osborne became a great leader in our lastest installment of Meet the Manager.
by Stacey Soble
How Salon Leaders Can Process the Pain and Lead Forward When a Team Members Leaves Unethically
In her latest blog, Kati Whitledge identifies the five stages salon owners go through when a team member leaves the salon unethically, offering advice for each stage.
How AI Is Closing Revenue Gaps for Salons and Spas
The beauty and wellness businesses pulling ahead aren’t just working harder—they’re using AI to capture demand, personalize pricing, and convert more of every guest interaction into revenue. Here’s what the benchmark data reveals about the growing gap between AI adopters and everyone else.
Sponsored by Zenoti
The Premium Talent Magnet: The Modern Salon Playbook for Attracting Six-Figure Stylists
Stop chasing recruitment ghosts on generic job boards and start curating an elite team. Discover the framework that top-tier salons use to bypass phone tag, automate visual portfolio vetting, and attract high-earning, culture-first beauty professionals directly through real-time messaging. Turn your recruitment process into an exclusive brand invitation that keeps your highest-ticket chairs permanently filled.
Sponsored by Beautista
Five Revenue Leaks Hiding in Your Salon
Your calendar looks full, but is all of that demand actually converting to revenue? From phantom rebookings to underpriced peak hours, the 2026 Benchmark Report exposes five revenue leaks that most beauty and wellness businesses don’t even know they have.
Sponsored by Zenoti
The Heartbeat of Zandi K's Success
After moving to Colorado and teaching at a cosmetology school, Allison Stock joined Zandi K as a stylist, eventually becoming part of the Leadership Team, Education Team and Master Bridal Team. Today, as Director of Operation, Stock is Owner Nicki Wenz's right hand, managing human resources and operations, education and career development, and coaching and culture.
by Stacey Soble
Rethinking Retail in the Era of E-Commerce
In a world dominated by e-commerce, salon owners push back with proven strategies to increase retail sales while motivating team members to educate their clientele and delighting clients with retail-themed events and clever merchandising displays.
by Stacey Soble
The Harper Ellis Hair Co. Certification Program Teaches Stylists a Smarter, Safer Way to Install Extensions
The company's Concealed Bead Method is raising the bar for what professional extension education can deliver.
by Staff
The Micro-Salon Blueprint: How Kat Scott Quadrupled Income by Maximizing Her Suite
Scott maximized her micro-salon by transitioning from stylist to strategic owner, focusing on recruiting and station-sharing. By prioritizing her ownership role over behind-the-chair work, she grew her team to six stylists within the two-chair, 150-square-foot space before eventually moving to a larger facility.
by Staff