
You Don't Own a Salon. You Own A Business.
In his latest blog, Leon Alexander Ph.D., challenges industry conventional thinking to help owners add more to their bottom lines.
Both clients and staff members can overwhelm you with negative emotions. A new book shows you how to use systematic reasoning and critical thinking to control the negative emotional contagion.

A smile is contagious but so are toxic negative emotions such as pessimism, cynicism, depression, fear, hate, panic, anxiety and suspicion, as well as conspiracy theories, explains retired clinical psychologist Dr. Bruce Hutchison.
“We live in a time when America and the world are facing an invisible enemy,” he said. “Social and political relations are fraught with turmoil … but turmoil does not come without emotions. Little has been written about the power of toxic negative emotions and emotional contagion in this time of global turmoil.” Until now.
Dr. Hutchison’s innovative book, Emotions Don’t Think: Emotional Contagion in a Time of Turmoil, describes toxic emotional contagion as one of the most powerful forces at play in society and in politics in the last few decades, building to a crescendo.
“Emotions are usually thought of by analysts as a ‘soft’ factor in politics, when, in reality, they are critical ‘hard’ factors because they cause the turmoil of our times,” Dr. Hutchison said in his groundbreaking book. “We need to learn how to handle it to help us adapt to today’s stress.”
Emotions Don’t Think describes how to use systematic reasoning and critical thinking to put necessary limitations and stipulations on incoming emotions.
“In this book, I use my psychological knowledge to explain how to stem the flow of negative emotional contagion in our current social and political environment,” he said. “It is important to know how to evaluate an emotion that comes at you in order to decide if it should be acted on as is, tempered, minimized or blocked.”
Emotions Don’t Think presents a psychological perspective on events in contemporary society, with an emphasis on the effects of emotions and how they are contagious and impact the people who may absorb them. There are five chapters on overcoming the effects of contagious toxic emotions by using healthy psychological principles. It is Dr. Hutchison’s hope that these principles can be used to help society mitigate and cope with emotional contagion in this day and age.
“People use these emotions to think, but emotions can only feel,” Dr. Hutchison added. “Emotions don’t think.”
About the Author:Dr. Bruce Hutchison received his Ph.D. in Clinical Psychology from the University of Ottawa in Canada in 1984. He received his M.A. in Psychology from the University of Manitoba in 1969. As a clinical psychologist with 50-plus years of experience performing psychotherapy, counselling, consultation and assessment to thousands of clients and patients in various settings, he understands people, emotions, relationships, allegiances, social trends, thoughts, behavior and what makes people tick. He has worked as a psychologist in prisons, hospitals, social agencies, mental health programs and for many years in independent private practice, providing psychological services in three Canadian provinces. He has worked for private companies assessing candidates' psychological suitability to carry firearms. He has been an oral examiner of candidates striving to become a psychologist. He has served on boards of psychology in two Canadian provinces and on a national basis in Canada. He has appeared on TV and radio, speaking about various topics, such as managing stress, handling emotions, building self-esteem, overcoming depression and conquering phobias. Now retired, Dr. Hutchison lives in Ottawa, Ontario, Canada, with his wife, Catherine, and their cat, Spring. He has two adult children and 10 lovely grandchildren.

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