NAIL FILES: How This Nail Salon Owner Revamped Her Business to Attract More Clients and Technicians
We often see the words “luxe” or “high-end” attached to many of sophisticated salon names. But what about little vintage salons that used to be all the rage? Meet Julia Paul in Windsor, Virginia who “inherited” a back-in-the-day salon, and is trying her very best to bring the location into the twenty-first century.
by Tracy Vinson
May 13, 2021
3 min to read
In today's world we often see the words “luxe” or “high-end” attached to many of our sophisticated salon names. But what about those little vintage salons that were all the rage, back in the day? They still provided a viable income for hard-working women, thriving on perms, roller sets and red manicures.
Tracy Vinson (@mobilemanicurist) spoke with Julia Paul, a salon owner based in Windsor, Virginia, who has “inherited” a back-in-the-day salon, and is trying her very best to bring her new location into the twenty-first century, while continuing her dream of having a stellar nail academy.
Ad Loading...
NAILS: Tell us about your history in the nail industry.
Julia Paul: I’ve been a licensed professional since 1995. I currently own Virginia Hair and Nail Academy, INC just outside of Windsor, VA.
Just prior to COVID, I was approached by an existing salon owner in the area with an offer I couldn’t refuse. I purchased that salon, knowing there would be some challenges along the way.
NAILS: You moved your business and school into this inherited salon. What were some of the challenges you faced when combining your existing nail space with a former salon?
JP: One of the reasons I purchased the salon is we desperately needed the space for our growing clientele. This space would allow me to run my salon and school under the same roof, but with separate designated areas. We were a nail-only salon at the time, and I was also looking to expand my nail school.
Ad Loading...
The space was terribly outdated not only cosmetically, but the electrical as well. I had to bring a new salon staff up to speed with current sanitation/safety protocols. Imagine all of this happening right as new COVID protocols were coming into place as well! There was much work and training to be done, but I was up for the challenge.
NAILS: What are some of the advantages of being able to run your school and salon out of the same space? What did you do to bring the space up-to speed?
JP: The advantages are that students are able to shadow, ask real time questions, and work with a wide range of hands and feet versus always having to use the fake practice limbs.
One of the ways we've updated the salon space is to promote healthy environments by utilizing air cleaners for the hair care, and a suction system and under-mount filtered table suction machines to be as odorless/ductless as possible. These lessons are paramount in expressing how important a healthy a salon environment is today.
NAILS: Are you able to provide immediate employment for students that graduate from your program or help place them with other salons?
Ad Loading...
JP: After successful testing and licensure, I can offer independent contractor opportunities for students making a 95 or above in the course and showing a higher achievement level in all aspects of nail technology that are taught. We do try to place newly licensed professionals with local hair salons, often to reintroduce nail care to their service menu.
NAILS: For anyone thinking of opening a nail school, or restoring an outdated space, what advice would you have for them?
JP: It is a fantastic opportunity to share your knowledge with newcomers and pass on your skills. Traditional teaching hours do not always work for adult learners, and you may need two separate practical sessions, such as offering both days and evenings or weekend classes.
Also, be ready for surprises. We ran into lots of expenses we had not planned for with upgrading our space. Lastly, be diligent in working with your state regulatory board—they are there to help you.
After moving to Colorado and teaching at a cosmetology school, Allison Stock joined Zandi K as a stylist, eventually becoming part of the Leadership Team, Education Team and Master Bridal Team. Today, as Director of Operation, Stock is Owner Nicki Wenz's right hand, managing human resources and operations, education and career development, and coaching and culture.
Scott maximized her micro-salon by transitioning from stylist to strategic owner, focusing on recruiting and station-sharing. By prioritizing her ownership role over behind-the-chair work, she grew her team to six stylists within the two-chair, 150-square-foot space before eventually moving to a larger facility.
The former CFO of Perdue Farms and owner of Hardy Seafood, Terry Owens delivers a wealth of wisdom and strategies for entrepreneurs in his new book, "Business is Simple."
After scaling her single-location salon business, SALON TODAY 200 Honoree Amy Pal recently sold her six-location Whip Salon for seven figures. Using the six Ps for maximizing a business's value, she's ready to help her peers do the same.
Buried inside the One Big Beautiful Bill Act are federal solar tax credit changes that deserve your attention now. Two of the credits that matter most to commercial property owners, the Investment Tax Credit and the Production Tax Credit, are still available, but only if you move fast. A third, the Commercial Building Energy Efficiency Deduction, has a hard termination date that is closer than most people realize.
Up to 40% of hair stylists ghost the salon interview stage, leaving owners trapped playing endless phone tag with uncommitted applicants. This data-driven report breaks down why traditional job boards create recruitment friction and reveals the modern messaging strategies high-growth salons use to get pre-qualified talent to actually show up. Learn how to transition from cold calling to high-conversion conversations that protect your time and fill your chairs.
Spit fests, hostile threats, and even an overachieving matchmaker--SALON TODAY readers share their craziest client tales and how their team handled these tough situations with professionalism and grace.
Keeping your appointment book full when clients are in vacation mode takes more than a good Instagram post. It takes a plan.
The 2026 Summer Marketing Calendar from Meevo gives salon, spa & med spa owners a month-by-month roadmap with sharp themes, key opportunity dates, and campaign ideas specifically designed for the beauty & wellness industry.
Here’s to your summer season working as hard as you do!
AI is transforming the beauty and wellness industry, and the future is about empowering people, not replacing them. Discover how Phorest AI helps salons, spas, and med spas across North America respond faster, personalize every visit, and keep human connection at the heart of the client experience.
Owner Michaella Blissett-Williams credits her General Manager Gloria Hortua with [salon] 718's year-over-year, double-digit growth and says she's been able to scale the company to eight locations because she can rely on Hortua to manage daily operations.
Elyse Rogers is an uplifting presence at The Headroom who makes the team feel heard even in stressful situations. Owner Danielle Cherewyk sings her praises in this installment of Meet the Manager.
Despite a slight and predictable decline in client traffic for Q1, resilient pricing power is driving year-over-year revenue growth in salons. The KIM Report's Alain Audet reviews the data and what it's telling us about the state of professional beauty.
Same-store revenue grew just 2% for the second straight year—and new guest visits declined across every segment of the industry. The 2026 Benchmark Report reveals where growth is actually happening, which verticals are pulling ahead, and what the data says about where your business stands right now.
Hair restoration is entering a new era driven by regenerative science. This paper explores how Exosome technology is transforming treatment outcomes by targeting hair loss at a cellular level. Discover why EXOGROW is leading this shift.
A salon brand is much more than a logo. In this thought-provoking blog, Leon Alexander, Ph.D., walks you through the difference. SALON TODAY suggests sharing this article with your team and leading a discussion at your next huddle, asking the team to define your business's brand.