Client Retention Guidebook
Everything you need to know about client retention as a salon owner.
Mario Tricoci Salons & Day Spas Hosts Mini Services in January
As the professionals at Mario Tricoci Hair Salons & Day Spas look forward to 2014, they share the best ways to keep guests looking and feeling beautiful in the New Year. Their Beauty Resolution for this year according to Director of Esthetics and Retail, Cheryl Santucci, is to turn back the clock!
December 11, 2013
3 min to read
As the professionals at Mario Tricoci Hair Salons & Day Spas look forward to 2014, they share the best ways to keep guests looking and feeling beautiful in the New Year. Their Beauty Resolution for this year according to Director of Esthetics and Retail, Cheryl Santucci, is to turn back the clock! Their Beauty Resolution for this year according to Director of Esthetics and Retail, Cheryl Santucci, is to turn back the clock!
To kick off the New Year, they’ll host events throughout the month of January that feature complimentary mini-services that highlight new ways to “turn back the clock” each week. Here, Cheryl Santucci weighs in on what guests will experience each week.
Week 1 (January 5 – 11) – My Eyes Only
SALON TODAY: Why is caring for the eye area so important?
Santucci: We have thinner more delicate skin and less oil glands around our eyes. Skin that has lost its firmness makes us look more tired and aged. We can prevent this by using firming serums like Juveel and Power Stem Cell Serum by Glymed. These treatments strengthen the tissue around the eyes and slow the breakdown of collagen and elastin.
Highlighted service - Complimentary Mini Cellular Age Reversal Facials
Week 2 (January 12 – 18) – Firmer Skin
ST: What is the best thing people can do to ensure firmer skin?
Santucci: Tighter, firmer skin has become the marker for looking younger. Using products that work at a cellular level to "awaken” skin cells are most effective. At the highest level, a serum like Juveel offers an intense treatment that stimulates collagen, which in turn firms the skin. A serum like Stem Cell Power Serum by Glymed resets aging at the cellular level with peptide boosters that help stimulate new cell growth and reprogram cells.
Reveal Peels – Mario’s collection of facial peels – are effective facials designed to work on the skin over a period of time to deliver greater benefits and even more noticeable results during and after each appointment.
Highlighted services - Complimentary Mini Enzyme Peels and Mini Youth Firm Oxygenating Facials
Week 3 (January 19-25) Go Organic
ST: What do you love about organic skincare?
Santucci: Organic skin care delivers high quality, all-natural ingredients rich with benefits that detoxify, nourish, and rejuvenate. For example, a line called Scientific Organics incorporates antioxidant-rich plant and marine extracts, including Grape Stem Cells, Spirulina, Goji Berry, White and Green Teas, food grade Seaweed, Aloe Vera, organic Pine Bark Extract, as well as proprietary plant-based hydrating and brightening complexes.
An organic skincare regimen offers benefits similar to the advantages and effects of eating a high quality organic diet. The body over time is renewed and cared for from the inside out and from the outside in.
Highlighted Services: Complimentary Mini Scientific Organics Facials and Mini emerginC facials
Week 4 (January 26 – February 1) Red Carpet Ready
ST: What's your favorite thing to do to get Red Carpet Ready?
Santucci: My absolute favorite is a 21-day intense Juveel treatment. High-level Vitamin C triggers collagen production and delivers noticeable changes in as few as seven days. After the 21 day treatment, my skin is tighter, brighter and luminous with or without make-up. Vitamin C is a game changer. If there is time to get a series of Reveal Peels before a big event, you can reach a “Level 3+” movie star peel to achieve ultimate red carpet results.
Highlighted Services: Complimentary Mini Red Carpet Facials
These “Beauty Resolution” events coincide with Mario’s Annual “Guest Appreciation Retail Sale” that offers guests 25% off all retail products from January 5-14 and 20% off all retail products from January 15-February 2. The sale allows event attendees the rare chance to buy top skincare brands like B.Kamins, Glymed and Prevage for a discounted price that happens at Mario Tricoci Hair Salons & Day Spas just once a year.
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