MENU
SEARCHAnna Peters, Sam Villa ArTeam and owner of re:Treat Color + Hair Design Studio Salon shares her tips.
While salons are closed during this pandemic, many salon owners are working harder than ever to keep the team and business up for everyone’s future.
There was so much fear on March 19 in closing the doors due to COVID-19 and the unknown of when we would be able to reopen again. This is new territory for everyone, and as we navigate through this together, we need to stay present in what we can do now. For me, it was important to keep the salon together as a team despite layoffs of employees and the other stylists being independent contractors. Knowing we will be back together again, and we will be busier than ever, helped us to focus on the what we can do now and for the future. I had to push the fear aside and act quickly to be a leader for the team. As salon owners, we might not always have the answers at the time, but just showing up to listen to them and being there visually helps a lot for everyone.
Keep it together
First thing we did was commit to a weekly Zoom call with the whole team, even those laid off are still part of the team if they choose to be and invited to be a part of the call. The calls bring the team together and is an opportunity to share what struggles we might be going through, ideas we might have, new information, an obligation to still be part of something and see each other’s beautiful smiles. It helps a lot when you are so used to being with each other, sometimes even more than your family at home, I love to see my team together on our calls.
Connect with clients
To be there for our clients was the next thing that was really important to us. Together we talked about what we could include in an email that would be important for our clients to hear, put them at ease, and ensure them that we will be back to take care of them as soon as we are given permission from the state. Quickly we reached out to clients via email and stylists individually called their clients to put all appointments on hold and answer any questions.
Stay Present
Social media was going to be challenging to find content for, but we came up with a new team project and started to create videos at home for the clients, teaching them how to tackle their hair challenges at home. These videos are talked about on social and linked to our salon YouTube page that I quickly created and have a special playlist titled, “Quarantine How To Videos.” This really helped to give the stylists something to work on, elevate them individually and be there as a salon for our clients and community.
Time to prepare
As a team, we have been talking about how things are going to be different when we return. There are changes that we will have to make, and while we don’t have all the details yet, the conversation and awareness is crucial to set us up for success. I encourage the stylists to start thinking of new ideas, services, or even better ways to book our services to really make sure that we are prepared and respectful of what our clients might be going through.
Learn as much as possible
Education is always huge for us and there is a plethora of it online right now, so we share links of videos or classes we like, along with anything else that inspires us during this time.
We may be physically separated from each other, but a strong team and business is much more that than what you see in person. The doors are closed, but in my eyes, we are still open in a new way and I feel busier than ever as a salon owner, keeping the team and salon up and running. I believe we can come back from this stronger and more connected than ever before.
Anna Peters is a member of the Sam Villa ArTeam and owner of re:Treat Color + Hair Design Studio Salon
Originally posted on Modern Salon
After moving to Colorado and teaching at a cosmetology school, Allison Stock joined Zandi K as a stylist, eventually becoming part of the Leadership Team, Education Team and Master Bridal Team. Today, as Director of Operation, Stock is Owner Nicki Wenz's right hand, managing human resources and operations, education and career development, and coaching and culture.
The company's Concealed Bead Method is raising the bar for what professional extension education can deliver.
Scott maximized her micro-salon by transitioning from stylist to strategic owner, focusing on recruiting and station-sharing. By prioritizing her ownership role over behind-the-chair work, she grew her team to six stylists within the two-chair, 150-square-foot space before eventually moving to a larger facility.
The former CFO of Perdue Farms and owner of Hardy Seafood, Terry Owens delivers a wealth of wisdom and strategies for entrepreneurs in his new book, "Business is Simple."
After scaling her single-location salon business, SALON TODAY 200 Honoree Amy Pal recently sold her six-location Whip Salon for seven figures. Using the six Ps for maximizing a business's value, she's ready to help her peers do the same.
Buried inside the One Big Beautiful Bill Act are federal solar tax credit changes that deserve your attention now. Two of the credits that matter most to commercial property owners, the Investment Tax Credit and the Production Tax Credit, are still available, but only if you move fast. A third, the Commercial Building Energy Efficiency Deduction, has a hard termination date that is closer than most people realize.
Up to 40% of hair stylists ghost the salon interview stage, leaving owners trapped playing endless phone tag with uncommitted applicants. This data-driven report breaks down why traditional job boards create recruitment friction and reveals the modern messaging strategies high-growth salons use to get pre-qualified talent to actually show up. Learn how to transition from cold calling to high-conversion conversations that protect your time and fill your chairs.
Sponsored by Beautista
Spit fests, hostile threats, and even an overachieving matchmaker--SALON TODAY readers share their craziest client tales and how their team handled these tough situations with professionalism and grace.
Keeping your appointment book full when clients are in vacation mode takes more than a good Instagram post. It takes a plan. The 2026 Summer Marketing Calendar from Meevo gives salon, spa & med spa owners a month-by-month roadmap with sharp themes, key opportunity dates, and campaign ideas specifically designed for the beauty & wellness industry. Here’s to your summer season working as hard as you do!
Sponsored by Millennium Systems International
AI is transforming the beauty and wellness industry, and the future is about empowering people, not replacing them. Discover how Phorest AI helps salons, spas, and med spas across North America respond faster, personalize every visit, and keep human connection at the heart of the client experience.
Sponsored by Phorest
Owner Michaella Blissett-Williams credits her General Manager Gloria Hortua with [salon] 718's year-over-year, double-digit growth and says she's been able to scale the company to eight locations because she can rely on Hortua to manage daily operations.
Shine Time: Aluram’s High Shine Line Delivers Moisture and Shine with Clean Ingredients
Sponsored by Aluram
Elyse Rogers is an uplifting presence at The Headroom who makes the team feel heard even in stressful situations. Owner Danielle Cherewyk sings her praises in this installment of Meet the Manager.
Despite a slight and predictable decline in client traffic for Q1, resilient pricing power is driving year-over-year revenue growth in salons. The KIM Report's Alain Audet reviews the data and what it's telling us about the state of professional beauty.
Same-store revenue grew just 2% for the second straight year—and new guest visits declined across every segment of the industry. The 2026 Benchmark Report reveals where growth is actually happening, which verticals are pulling ahead, and what the data says about where your business stands right now.
Sponsored by Zenoti
Hair restoration is entering a new era driven by regenerative science. This paper explores how Exosome technology is transforming treatment outcomes by targeting hair loss at a cellular level. Discover why EXOGROW is leading this shift.
Sponsored by Dermapenworld
A salon brand is much more than a logo. In this thought-provoking blog, Leon Alexander, Ph.D., walks you through the difference. SALON TODAY suggests sharing this article with your team and leading a discussion at your next huddle, asking the team to define your business's brand.
