Salon Today
MenuMENU
SearchSEARCH

Join the Beauty Retail Revolution!

Are you frustrated when clients snap a picture of your product in the salon, only to buy it elsewhere? Join the Beauty Retail Revolution and take your sales back!

Stacey Soble
Stacey SobleDirector of Brand Content Strategy
Read Stacey's Posts
September 18, 2024
Join the Beauty Retail Revolution!

SalonInteractive

2 min to read


SalonInteractive

Do you wonder where your retail sales have gone? With a battle cry to bring back retail revenue to salons, barbershops and beauty professionals, the Beauty Retail Revolution is a movement intent on empowering beauty professionals to invoke change within the industry and fight to maintain the professionalism of professional products. 

The Beauty Retail Revolution was launched by SalonInteractive, an eCommerce platform exclusively for the professional beauty industry. It supports beauty professionals by providing an online retail solution that brings professional product sales back to salons, where they belong.

Ad Loading...

Instead of supporting their local salons, many salon clients have looked to large and/or online retailers to fulfill their beauty needs--in many cases, thinking they are getting a better deal. The result is a mass exodus of retail revenue from salons, which has caused many to resign completely from offering or selling retail. SalonInteractive wants to change that. 

Through a series of events called Beauty Retail Revolution Rallies, industry leaders, beauty professionals and brands are brought together to create a space for community. The events offer a blend of education, netowkring and strategies in beauty retail aimed an supporting and uplifting professionals in the industry. 

Each rally benefits an industry charity, such asHairToStay.

You can join the movement here. To date, two events are planned--one in San Diego, September 30 and one in Los Angeles on October 22. Click here to find out about events as they are planned. Or follow on Instagram @saloninteractive.

"For so many years, salon professionals have made sure their clients look amazing when they leave their chairs only to have them take a picture of the products to buy them somewhere else," says Randy Cotten, president of SalonInteractive. "We don't think beauty pros should lose that revenue to someone who's not involed in helping their clients. The pros are the ones with their hands on the client's hair, and can properly diagnose what products they need. When it comes to retail revenue, suddenly all of these large corporations want to be involved. The Beauty Retail Revolution is about changing that. It's a way for beauty professionals to discuss what they want to change in the beauty industry. And, what better place for a revolution to start than in a salon?"

Subscribe to Our Newsletter

More Salon Management

Paul Petrowsky, manager of Impressions

The Constant

Starting at Impressions front desk in 2006 when he was 19 years old, General Manager Paul Petrowsky is a seasoned professional who owner Sarah Taylor says is responsible for much of her own success.

Ad Loading...
Headshot of Sophie Galabru

How Women are Rewriting the Rules of Grey Hair

At a panel discussion hosted by L’Oréal Professionnel in Paris in early July, French Philosopher Sophie Galabru explored the cultural shift where women are increasingly choosing natural, personalized color results over traditional grey coverage. In an exclusive interview with SALON TODAY, Galabru and L’Oréal Professionnel Colorist Pierrick Beringer discuss this shift and how salons and colorists respond.

Ad Loading...
Cover of whitepaper

How AI Is Closing Revenue Gaps for Salons and Spas

The beauty and wellness businesses pulling ahead aren’t just working harder—they’re using AI to capture demand, personalize pricing, and convert more of every guest interaction into revenue. Here’s what the benchmark data reveals about the growing gap between AI adopters and everyone else.

Sponsored by Zenoti

copy of the whitepaper cover

The Premium Talent Magnet: The Modern Salon Playbook for Attracting Six-Figure Stylists

Stop chasing recruitment ghosts on generic job boards and start curating an elite team. Discover the framework that top-tier salons use to bypass phone tag, automate visual portfolio vetting, and attract high-earning, culture-first beauty professionals directly through real-time messaging. Turn your recruitment process into an exclusive brand invitation that keeps your highest-ticket chairs permanently filled.

Sponsored by Beautista

Cover of the whitepaper

Five Revenue Leaks Hiding in Your Salon

Your calendar looks full, but is all of that demand actually converting to revenue? From phantom rebookings to underpriced peak hours, the 2026 Benchmark Report exposes five revenue leaks that most beauty and wellness businesses don’t even know they have.

Sponsored by Zenoti

Nicki Wenz (above) and Allison Stock of Zandi K Salon

The Heartbeat of Zandi K's Success

After moving to Colorado and teaching at a cosmetology school, Allison Stock joined Zandi K as a stylist, eventually becoming part of the Leadership Team, Education Team and Master Bridal Team. Today, as Director of Operation, Stock is Owner Nicki Wenz's right hand, managing human resources and operations, education and career development, and coaching and culture.

Ad Loading...