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SEARCHAt Premiere Orlando, attendees will have the opportunity to take classes from industry leaders and discover how they can do good for the industry, their communities and the world.
Founded by celebrity stylist Martino Cartier, Wigs and Wishes, which is powered by Friends by Your Side, is dedicated to providing wigs and granting wishes to women and children battling cancer.
Of course, you help your clients in your chair day in and day out, be it improving their self esteem through their looks or giving them a motivational boost as an unlicensed therapist as your side hustle (we joke). But why stop there?
According to Forbes, more than 80% of consumers consider corporate social responsibility when deciding what products or services to buy and from whom they receive them. As an industry filled with people who have made a career out of helping others feel beautiful, at Premiere Orlando, attendees will have the opportunity to take classes from industry leaders and discover how they can do good for the industry, their communities and the world. Read on to see who will be at Premiere this year, and how you can get involved in each incredible cause.
Friends by Your Side/Wigs and Wishes: Founded by celebrity stylist Martino Cartier, Wigs and Wishes, which is powered by Friends by Your Side, is dedicated to providing wigs and granting wishes to women and children battling cancer. This initiative is made possible by a network of participating salons, stylists and global corporate sponsorships. At Premiere Orlando this year, Friends by Your Side will educate on techniques on how to style wigs in a way that will appear natural and give clients that are undergoing cancer treatments back their dignity and pride. During this class, Cartier will also go over how you and your salon can participate in the Friends by Your Side program and increase your community outreach thus growing your clientele.
#BeAwesomeToSomebody: When he's not working in the salon or traveling the world, barber and influencer Mark Bustos is providing haircuts to the homeless. Watch his cutting demonstration while learning how to translate your dreams into actions. In this course, you will find inspirational mantras and tips to bring back to your media strategy to positively affect your business and career.
Lillie G. Wiggins will help with Cut It Out’s first mission of educating the beauty industry on how to become a front-line identifier of domestic abuse.
Cut It Out:Lillie G. Wiggins will help with Cut It Out’s first mission of educating the beauty industry on how to become a front-line identifier of domestic abuse.
Hello Gorgeous! Of HOPE, Inc.: Kim Becker will share an inspiring and uplifting presentation that will teach you how to create a positive social impact in your community that will be beneficial to your business, your team and ultimately fill your heart. Becker will share first-hand experience that the doing good ripple effect has in the salon industry and what that can do for your salon.
Meghan Rothschild will teach you how to screen for suspicious moles while performing common salon services.
Impact Melanoma: As some of the only professionals to closely examine skin on a regular basis, stylists, barbers, estheticians, nail technicians and other beauty professionals are in an unique position to spot melanoma on a client long before anyone else. In this look-and-learn experience, Meghan Rothschild will teach you how to screen for suspicious moles while performing common salon services. This look-and-learn experience that is an additional fee; will provide attendees with certification of this life-changing service, educational packet, mole cards, mirror clings as well as access to their web portal for additional resources. To register for this experience, visit premiereorlandoshow.biz.
Originally posted on Modern Salon
After moving to Colorado and teaching at a cosmetology school, Allison Stock joined Zandi K as a stylist, eventually becoming part of the Leadership Team, Education Team and Master Bridal Team. Today, as Director of Operation, Stock is Owner Nicki Wenz's right hand, managing human resources and operations, education and career development, and coaching and culture.
The company's Concealed Bead Method is raising the bar for what professional extension education can deliver.
Scott maximized her micro-salon by transitioning from stylist to strategic owner, focusing on recruiting and station-sharing. By prioritizing her ownership role over behind-the-chair work, she grew her team to six stylists within the two-chair, 150-square-foot space before eventually moving to a larger facility.
The former CFO of Perdue Farms and owner of Hardy Seafood, Terry Owens delivers a wealth of wisdom and strategies for entrepreneurs in his new book, "Business is Simple."
After scaling her single-location salon business, SALON TODAY 200 Honoree Amy Pal recently sold her six-location Whip Salon for seven figures. Using the six Ps for maximizing a business's value, she's ready to help her peers do the same.
Buried inside the One Big Beautiful Bill Act are federal solar tax credit changes that deserve your attention now. Two of the credits that matter most to commercial property owners, the Investment Tax Credit and the Production Tax Credit, are still available, but only if you move fast. A third, the Commercial Building Energy Efficiency Deduction, has a hard termination date that is closer than most people realize.
Up to 40% of hair stylists ghost the salon interview stage, leaving owners trapped playing endless phone tag with uncommitted applicants. This data-driven report breaks down why traditional job boards create recruitment friction and reveals the modern messaging strategies high-growth salons use to get pre-qualified talent to actually show up. Learn how to transition from cold calling to high-conversion conversations that protect your time and fill your chairs.
Sponsored by Beautista
Spit fests, hostile threats, and even an overachieving matchmaker--SALON TODAY readers share their craziest client tales and how their team handled these tough situations with professionalism and grace.
Keeping your appointment book full when clients are in vacation mode takes more than a good Instagram post. It takes a plan. The 2026 Summer Marketing Calendar from Meevo gives salon, spa & med spa owners a month-by-month roadmap with sharp themes, key opportunity dates, and campaign ideas specifically designed for the beauty & wellness industry. Here’s to your summer season working as hard as you do!
Sponsored by Millennium Systems International
AI is transforming the beauty and wellness industry, and the future is about empowering people, not replacing them. Discover how Phorest AI helps salons, spas, and med spas across North America respond faster, personalize every visit, and keep human connection at the heart of the client experience.
Sponsored by Phorest
Owner Michaella Blissett-Williams credits her General Manager Gloria Hortua with [salon] 718's year-over-year, double-digit growth and says she's been able to scale the company to eight locations because she can rely on Hortua to manage daily operations.
Shine Time: Aluram’s High Shine Line Delivers Moisture and Shine with Clean Ingredients
Sponsored by Aluram
Elyse Rogers is an uplifting presence at The Headroom who makes the team feel heard even in stressful situations. Owner Danielle Cherewyk sings her praises in this installment of Meet the Manager.
Despite a slight and predictable decline in client traffic for Q1, resilient pricing power is driving year-over-year revenue growth in salons. The KIM Report's Alain Audet reviews the data and what it's telling us about the state of professional beauty.
Same-store revenue grew just 2% for the second straight year—and new guest visits declined across every segment of the industry. The 2026 Benchmark Report reveals where growth is actually happening, which verticals are pulling ahead, and what the data says about where your business stands right now.
Sponsored by Zenoti
Hair restoration is entering a new era driven by regenerative science. This paper explores how Exosome technology is transforming treatment outcomes by targeting hair loss at a cellular level. Discover why EXOGROW is leading this shift.
Sponsored by Dermapenworld
A salon brand is much more than a logo. In this thought-provoking blog, Leon Alexander, Ph.D., walks you through the difference. SALON TODAY suggests sharing this article with your team and leading a discussion at your next huddle, asking the team to define your business's brand.
