
The Constant
Starting at Impressions front desk in 2006 when he was 19 years old, General Manager Paul Petrowsky is a seasoned professional who owner Sarah Taylor says is responsible for much of her own success.
Before you open a new salon, you are challenged to make several important decisions. Salon Coach Lauren Smith walks you through what should be top of mind.


There are several important decisions to make before you open a salon. This guide walks you through what should be top of mind.
Adam Winger
Opening a hair salon is an exciting step towards becoming your own boss, but there are many factors to consider. Taking the time to plan properly will ensure that your business is successful and profitable in the long term.
This guide will walk you through the necessary steps for opening a hair salon, including securing funding, obtaining licenses and permits, finding a space, hiring staff, and advertising your services.
So, whether you're a stylist who's ready to go out on your own or just thinking about starting a hair salon, read on for all the information you need!
Before you can open your own hair salon, there are a few important resources you’ll need. First, you'll need to find the right space for your business. You'll also need to get the necessary permits and licenses from your local government or city council.
Additionally, you should have enough money to cover all of the costs associated with opening a hair salon, such as rent, supplies, and staff wages.
Once you've taken care of the administrative side, it's time to find the perfect location for your salon. Ideally, you should look for a space that’s easily accessible by both public transportation and car. You should also ensure that your location is in a good area, with plenty of foot traffic and potential customers.
Finally, consider the size of your space – you'll need enough room for multiple stations, as well as storage areas for supplies and equipment. It should also have enough room for stylists to work comfortably and ample customer parking.
When designing your salon, you'll want to create a space that appeals to customers and creates a pleasant atmosphere. You should also ensure that the salon looks professional and well-maintained.
Consider investing in comfortable chairs, good lighting, stylish decor, and good ventilation. Choose calming and soothing colors – blues, greens, or neutrals are often best.
The stylists you hire will be the face of your business, so it's important that they are experienced and talented. Ensure that you employ stylists with the qualifications, experience, and attitude to ensure each customer has a positive and enjoyable experience.
When you begin searching for the right stylist, look for those with the credentials and a history of success. Ask to see certificates or diplomas demonstrating their expertise and experience in hair styling.
Additionally, you should build a diverse team of stylists who can provide services for different hair types.
Once you have the right team of stylists and your salon is ready to open, it’s time to start marketing. Social media can be a powerful tool in helping you reach potential customers.
Create an account on platforms like Instagram and Facebook, where you can post images of your work and updates about events or new services. Consider partnering with local influencers or bloggers who can help spread the word about your salon too.
Finally, don't forget the power of good old-fashioned word-of-mouth! Encourage existing customers to leave reviews online and refer their friends and family.
Opening a hair salon can be expensive, so it’s important to budget accordingly. Before you start, create a spreadsheet or document outlining all the costs associated with opening and running your business.
You should also consider taking out a loan or applying for grants if necessary. For instance, CreditNinja loans in Illinois may be a great option for those who reside in Illinois and need additional funds.
If you are a citizen of the US, there are various loan options available depending on whether you’re starting from scratch or buying into an existing salon. But of course, it's important to do your research and speak to an expert about which loan option is best for you.
Opening a hair salon requires careful planning and preparation. From finding the perfect location to hiring talented stylists, there are many things to consider when starting your own business. Make sure you do all of your research so that everything goes smoothly from start to finish.
With the right resources and a bit of creativity, you'll be able to open your hair salon in no time. Good luck with your new venture!

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