A Partner in Business and in Life
At Janet St. Paul Studio for Hair and Beauty, Director of Operations Natasha McMillen helps bring her wife Janet St. Paul's vision to life, elevating every system from education to operations.
by Stacey Soble
Here Come the Brides
Looking to drum up your bridal business? Try one of these ten tips.
July 10, 2011
2 min to read
Looking to drum up your bridal business? Try one of these 10 tips.
Leave a stack of your cards at your local bridal boutique or florist.
Talk to a nearby hotel or reception hall about becoming one of their recommended businesses.
Go on location. Many brides would prefer to have the salon come to them on their big day.
Create a bridal look book. Set up a plain white or gray backdrop somewhere in your salon and take a front, side and back shot of every bride and bridesmaid hair style you create. Don't forget to update the book often!
Give them trial run deals. Brides often want to try out their 'dos before the big day. Create a package where she can come in once or twice before her wedding for trial runs at a special price.
Give her the works. Many brides and their parties go elsewhere for make-up on the big day. Make your salon a one-stop beauty shop. Offer make-up, hair, waxing, nails and whatever else the bride needs.
Have a checklist. Before she comes in on her wedding day, hand her a checklist to adhere to. Include tips like: wear a button-down shirt (so you won't mess up your hair when you take it off), bring your veil and/or any hair accessories with you, bring a photo of your desired styles, etc.
Treat her like a queen. The wedding day can often be stressful for the bride and her bridal party. Make their time at your salon pampering and relaxing. Offer them drinks, pastries if it's early, light sandwiches and fruit if it's later in the afternoon. If possible, keep the bride and her party in a separate room and let them choose music to play while they are getting their hair styled.
Send her off with an emergency kit. Even when you use an entire can of hair spray, stray hairs can still escape. Send the bride off with a sample-sized hair spray, a packet of bobby pins and a complimentary lip gloss before she leaves the salon.
Create a mini gift bag for the bride and her party. Buy small white bags, white tissue paper and ribbon and fill each with a few sample products, a nail polish or lip gloss. Most importantly, put your salon's business card or a coupon for another service in with the goodies. Happy bridesmaids equal new clients. And a happy bride will recommend your salon to her engaged friends!
Subscribe to Our Newsletter
More Salon Management
Back to Business with the Pinstripe Trend
Expand your color service menu with the Pinstripe technique. Brooks and Brooks' Marlon Hawkins walks you through the technique.
by Stacey Soble
5 Essential Hair & Beauty Industry KPIs And How to Master Them
The strongest salons, spas, and med spas know which numbers tell the real story of their business. In this practical guide, Phorest breaks down the five essential KPIs every business should track to improve retention, boost revenue, and make smarter decisions with confidence.
Sponsored by Phorest
Bella Style Salon's Ride or Die
At Bella Style Salon in Slidell, Louisiana, Director of Operations Angela Meyer tackles inventory, team management, and guest relations. Read all about her in our latest Meet the Manager.
by Stacey Soble
The Constant
Starting at Impressions front desk in 2006 when he was 19 years old, General Manager Paul Petrowsky is a seasoned professional who owner Sarah Taylor says is responsible for much of her own success.
by Stacey Soble
The Most Wonderful Time in Salons and Spas
Planning is in full swing for the most anticipated events and promotions for the 2026 holidays. As owners share their favorite ways to celebrate, they prove that a carefully planned event can also build culture, increase client loyalty, boost sales, and set a business up for a successful 2027.
by Stacey Soble
Leading with Empathy, Humility and a Mastery of Systems
When things run amok at Mane Attraction Salon, Owners Chris and Jenny Knudsen say General Manager Sami Hernandez is their go-to resource and ultimate sounding board. Meet Sami in this installment of Meet the Manager.
by Stacey Soble
Pagoda Brings AI-Powered Operations to Skinovatio Medical Spa Locations
Pagoda, a new AI-native operating system for scheduling, payments, patient records, marketing, and client communications, launches at Skinovatio Medical Spa in Arlington Heights, Illinois.
by Staff
How Women are Rewriting the Rules of Grey Hair
At a panel discussion hosted by L’Oréal Professionnel in Paris in early July, French Philosopher Sophie Galabru explored the cultural shift where women are increasingly choosing natural, personalized color results over traditional grey coverage. In an exclusive interview with SALON TODAY, Galabru and L’Oréal Professionnel Colorist Pierrick Beringer discuss this shift and how salons and colorists respond.
by Stacey Soble
Warm Leadership and Analytical Precision
At Salon Blonde, Director of Operations treats the staff as the salon's most important guests, while her wonderful 'nerdy' side, loves data, systems, and numbers. Find out how she makes Salon Blonde tick.
by Stacey Soble
Trotting the Globe, Forging Connections, Fostering Artistic Creativity
In an exclusive interview with SALON TODAY, Salon Owner Salvatore Minardi reflects on his past 18 months as Intercoiffure America Canada's World Talent Exchange Ambassador and how his experiences will help encourage cultural and artistic exchange and support greater engagement between ICA and the global organization Intercoiffure Mondial.
by Stacey Soble
Client Retention Guidebook
Everything you need to know about client retention as a salon owner.
Success Grown from Within
Owner Shelby Bills says her general manager, Sydney Osborne, reminds her of the power of leading with heart. Find out how Osborne became a great leader in our lastest installment of Meet the Manager.
by Stacey Soble
How Salon Leaders Can Process the Pain and Lead Forward When a Team Members Leaves Unethically
In her latest blog, Kati Whitledge identifies the five stages salon owners go through when a team member leaves the salon unethically, offering advice for each stage.
How AI Is Closing Revenue Gaps for Salons and Spas
The beauty and wellness businesses pulling ahead aren’t just working harder—they’re using AI to capture demand, personalize pricing, and convert more of every guest interaction into revenue. Here’s what the benchmark data reveals about the growing gap between AI adopters and everyone else.
Sponsored by Zenoti
The Premium Talent Magnet: The Modern Salon Playbook for Attracting Six-Figure Stylists
Stop chasing recruitment ghosts on generic job boards and start curating an elite team. Discover the framework that top-tier salons use to bypass phone tag, automate visual portfolio vetting, and attract high-earning, culture-first beauty professionals directly through real-time messaging. Turn your recruitment process into an exclusive brand invitation that keeps your highest-ticket chairs permanently filled.
Sponsored by Beautista
Five Revenue Leaks Hiding in Your Salon
Your calendar looks full, but is all of that demand actually converting to revenue? From phantom rebookings to underpriced peak hours, the 2026 Benchmark Report exposes five revenue leaks that most beauty and wellness businesses don’t even know they have.
Sponsored by Zenoti