MENU
SEARCHThe certification helps salons offset the emissions they can't avoid generating in their day-to-day operations, creating true carbon neutrality
Green Circle Salons, a beauty waste recovery service that recycles and repurposes over 1 million pounds of beauty waste each year and helps the salon industry reduce its environmental footprint, announces the first industry-wide Carbon-Neutral Salon Certification in North America. This new certification, included with Green Circle Salons programs, offsets all the carbon created by a salon, creating true carbon neutrality. Now certified Green Circle Salons members can recover their beauty waste and offset the emissions they currently cannot avoid generating in their day-to-day operations.
“We are thrilled to certify our network of salons to offer carbon-neutral services. That means that when a guest visits a Green Circle Salons certified Salon to look beautiful, they can also feel great knowing their hair cut or hair color was performed in a carbon-neutral way without contributing to Global Warming! A true-win-win for our industry, and for the planet." states Shane Price, Founder and CEO of Green Circle Salons.
Social and environmental accountability AND action are the new currency, and it is through Green Circle Salons Carbon-Neutral Certification that its certified salons will lead a powerful transformation for the beauty industry. According to a recent Modern Salon Research Study, 88 percent of beauty professionals think it's important to work in a green and sustainable salon or barbershop and 60 percent of salon guests said they would consider changing salons if they knew all the waste from their visit would be recovered. As a salon obtains this certification, it will prove to its guests and employees that they are proud to be sustainably responsible and are making a positive impact on the environment.
Green Circle Salons member, Gene Juarez Salons and Spas, was the first corporate salon group to have its services certified as carbon-neutral, beginning an exciting new chapter while marking its 50th year of operating inside the North American beauty industry.
“At Gene Juarez, we proudly hold sustainability as a core pillar of our corporate social responsibility efforts. Since 2015, we have been recovering and recycling our salon, spa and beauty waste, and more recently, PPE waste with Green Circle Salons. Through our ever-growing partnership with them, we are proud to offer carbon-neutral certified services at our salons, spas and beauty schools. Green Circle Salons new Carbon-Neutral Salon Certification allows us to offset 1,718 tons of carbon emissions every year. Our guests can feel great knowing that their services are fully carbon-neutral and they are supporting a sustainable business," says Jamie DeMarco, Vice President of Salon and Spa Operations for Gene Juarez Salons & Spas.
Green Circle Salons will enable its salon members to take climate action and offer Carbon-Neutral Salon Services as part of their Green Circle Salons certification.
To find a Certified Sustainable Salon near you visit: https://greencirclesalons.com/directory/ and be sure to follow Green Circle Salons on Instagram, Facebook and Twitter
About Green Circle Salons:Created by beauty industry leaders, our award-winning program empowers salons to recover up to 95% of their beauty waste. That includes previously unrecoverable materials and hard-to-recycle items like hair clippings, foils, excess hair color, aerosol cans, and color tubes. Our goal is to help salons and spas go green, gain clients, save money and build revenue in a way that is ethical and simple. The company does that while also ensuring our own operations and practices are green and sustainable. Green Circle Salons has been certified by B Corp and the Carbon Trust to acknowledge that it meets the highest standards of environmental and social responsibility and meets requirements for Zero Waste to Landfill.
After moving to Colorado and teaching at a cosmetology school, Allison Stock joined Zandi K as a stylist, eventually becoming part of the Leadership Team, Education Team and Master Bridal Team. Today, as Director of Operation, Stock is Owner Nicki Wenz's right hand, managing human resources and operations, education and career development, and coaching and culture.
The company's Concealed Bead Method is raising the bar for what professional extension education can deliver.
Scott maximized her micro-salon by transitioning from stylist to strategic owner, focusing on recruiting and station-sharing. By prioritizing her ownership role over behind-the-chair work, she grew her team to six stylists within the two-chair, 150-square-foot space before eventually moving to a larger facility.
The former CFO of Perdue Farms and owner of Hardy Seafood, Terry Owens delivers a wealth of wisdom and strategies for entrepreneurs in his new book, "Business is Simple."
After scaling her single-location salon business, SALON TODAY 200 Honoree Amy Pal recently sold her six-location Whip Salon for seven figures. Using the six Ps for maximizing a business's value, she's ready to help her peers do the same.
Buried inside the One Big Beautiful Bill Act are federal solar tax credit changes that deserve your attention now. Two of the credits that matter most to commercial property owners, the Investment Tax Credit and the Production Tax Credit, are still available, but only if you move fast. A third, the Commercial Building Energy Efficiency Deduction, has a hard termination date that is closer than most people realize.
Up to 40% of hair stylists ghost the salon interview stage, leaving owners trapped playing endless phone tag with uncommitted applicants. This data-driven report breaks down why traditional job boards create recruitment friction and reveals the modern messaging strategies high-growth salons use to get pre-qualified talent to actually show up. Learn how to transition from cold calling to high-conversion conversations that protect your time and fill your chairs.
Sponsored by Beautista
Spit fests, hostile threats, and even an overachieving matchmaker--SALON TODAY readers share their craziest client tales and how their team handled these tough situations with professionalism and grace.
Keeping your appointment book full when clients are in vacation mode takes more than a good Instagram post. It takes a plan. The 2026 Summer Marketing Calendar from Meevo gives salon, spa & med spa owners a month-by-month roadmap with sharp themes, key opportunity dates, and campaign ideas specifically designed for the beauty & wellness industry. Here’s to your summer season working as hard as you do!
Sponsored by Millennium Systems International
AI is transforming the beauty and wellness industry, and the future is about empowering people, not replacing them. Discover how Phorest AI helps salons, spas, and med spas across North America respond faster, personalize every visit, and keep human connection at the heart of the client experience.
Sponsored by Phorest
Owner Michaella Blissett-Williams credits her General Manager Gloria Hortua with [salon] 718's year-over-year, double-digit growth and says she's been able to scale the company to eight locations because she can rely on Hortua to manage daily operations.
Shine Time: Aluram’s High Shine Line Delivers Moisture and Shine with Clean Ingredients
Sponsored by Aluram
Elyse Rogers is an uplifting presence at The Headroom who makes the team feel heard even in stressful situations. Owner Danielle Cherewyk sings her praises in this installment of Meet the Manager.
Despite a slight and predictable decline in client traffic for Q1, resilient pricing power is driving year-over-year revenue growth in salons. The KIM Report's Alain Audet reviews the data and what it's telling us about the state of professional beauty.
Same-store revenue grew just 2% for the second straight year—and new guest visits declined across every segment of the industry. The 2026 Benchmark Report reveals where growth is actually happening, which verticals are pulling ahead, and what the data says about where your business stands right now.
Sponsored by Zenoti
Hair restoration is entering a new era driven by regenerative science. This paper explores how Exosome technology is transforming treatment outcomes by targeting hair loss at a cellular level. Discover why EXOGROW is leading this shift.
Sponsored by Dermapenworld
A salon brand is much more than a logo. In this thought-provoking blog, Leon Alexander, Ph.D., walks you through the difference. SALON TODAY suggests sharing this article with your team and leading a discussion at your next huddle, asking the team to define your business's brand.
