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SEARCHBy pairing a gray coverage color service with a gift of rejuvenating hair care products, this salon tapped a revenue stream with clients over 60.
Where it's at: Perfect 5th
Mooresville, North Carolina
Owner: Suzie Bond
Description: Color is applied from scalp to ends for gray coverage and to give the client a more youthful, fashion-forward look.
Price: $66-$91 depending on the level of the colorist performing the service.
Length of service: 1½ hours
Who performs it: Colorists
Products/tools needed: INOA Supreme
How it’s marketed: “We don’t market this service outside of the salon, but for these clients, many of whom are over 60, we provide a gift of AGE Supreme shampoo and a masque to use at home. We enter them into a monthly drawing to win a free 16-oz. bottle of the shampoo.”
Average sold per month: Probably more than 60 percent of the retouches we do are with INOA Supreme.
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