
The Constant
Starting at Impressions front desk in 2006 when he was 19 years old, General Manager Paul Petrowsky is a seasoned professional who owner Sarah Taylor says is responsible for much of her own success.
A new study reveals the states most and least obsessed by Black Friday based on Google Trends.

A new study reveals the states most and least obsessed with Black Friday, with Kentucky being the most Black Friday obsessed state in America. The research, carried out by fashion experts at Boohoo examined Google Trends data of search terms frequently used by people interested in Black Friday. These terms were then combined to give each American state a 'total Black Friday search score' to discover which states have been the most interested in Black Friday over the past five years. The search terms that have been used to determine the results include: ‘Black Friday', 'Black Friday deals', 'Black Friday online', 'Black Friday clothes' and 'Black Friday online deals'.
The study revealed that Kentucky is the state most curious about Black Friday. With a total search score of 543, Kentucky topped the list for its population having the highest search levels for ‘Black Friday clothes’, the second highest number of searches for ‘Black Friday’ and fourth highest searches for ‘Black Friday deals’.
Montana, Alaska, Massachsetts, Connecticut and New Mexico rank as the least-interested states in Black Friday.
West Virginia is the state that is the second most obsessed with all things Black Friday, with a total search score of 541. West Virginia has the highest number of searches for ‘Black Friday’ as well as the second highest number of searches for ‘Black Friday deals’, and the third highest for ‘Black Friday online’ and ‘Black Friday online deals’.
Arkansas is the third state most interested in Black Friday, with the highest number of searches for ‘Black Friday online’ the same amount as the state of Mississippi. Arkansas also has the second-highest searches for 'Black Friday online deals' and the third-highest number of searches for ‘Black Friday clothes’. Overall, Arkansas has a total search score of 533.
The state of Alabama also ranks as one of America's states most interested in fashion, placing fourth overall. With a total search score of 522, the population of Alabama is searching most for ‘Black Friday’, ‘Black Friday sale’ and ‘Black Friday online’. Alabama has the third-highest level of searches for the terms 'Black Friday’ and ‘Black Friday sale’.
The fifth most fashion-obsessed state is Mississippi, with a total search score of 519. The state is searching for ‘Black Friday online’ the same amount as Arkansas, therefore they are the states searching the most for 'Black Friday online'.
Indiana is the sixth most Black Friday-obsessed state, with its population searching the second most for ‘Black Friday clothes’ and the fourth most for 'Black Friday, which secured its sixth position in the rankings and gave the state a total search score of 494.
The seventh most Black Friday-obsessed state is Tennessee with a total search score of 484. Tennessee has the sixth highest searches for ‘Black Friday sale’, the seventh highest searches for ‘Black Friday online’ and the eighth highest searches for ‘Black Friday online deals’.
Missouri is the eighth most Black Friday-obsessed state, searching the most for ‘Black Friday’. The state's total search score sits at 480 and has the seventh-highest number of searches for ‘Black Friday online deals’.
The ninth most Black Friday-obsessed state is Louisiana which has a total search score of 476. Louisiana is the state searching the most for ‘Black Friday sale’ and the ninth highest number of searches among any state for ‘Black Friday online’. Rounding out the top ten is Kansas with a search score of 457. Kansas also scored highly for terms such as ‘Black Friday sales’ and ‘Black Friday clothes’.
Boohoo commented on the findings: "Black Friday is one of the most important days of the year when it comes to buying items such as clothes at a far lower price than normal. This study provides exciting insight into which states remain most interested in Black Friday and which states are the least bothered about securing sale items.
As we look towards the festive season, it will be interesting to see which states end up spending the most during Black Friday on items such as clothes, including party dresses.”

Starting at Impressions front desk in 2006 when he was 19 years old, General Manager Paul Petrowsky is a seasoned professional who owner Sarah Taylor says is responsible for much of her own success.

Planning is in full swing for the most anticipated events and promotions for the 2026 holidays. As owners share their favorite ways to celebrate, they prove that a carefully planned event can also build culture, increase client loyalty, boost sales, and set a business up for a successful 2027.

When things run amok at Mane Attraction Salon, Owners Chris and Jenny Knudsen say General Manager Sami Hernandez is their go-to resource and ultimate sounding board. Meet Sami in this installment of Meet the Manager.

Pagoda, a new AI-native operating system for scheduling, payments, patient records, marketing, and client communications, launches at Skinovatio Medical Spa in Arlington Heights, Illinois.

At a panel discussion hosted by L’Oréal Professionnel in Paris in early July, French Philosopher Sophie Galabru explored the cultural shift where women are increasingly choosing natural, personalized color results over traditional grey coverage. In an exclusive interview with SALON TODAY, Galabru and L’Oréal Professionnel Colorist Pierrick Beringer discuss this shift and how salons and colorists respond.

At Salon Blonde, Director of Operations treats the staff as the salon's most important guests, while her wonderful 'nerdy' side, loves data, systems, and numbers. Find out how she makes Salon Blonde tick.

In an exclusive interview with SALON TODAY, Salon Owner Salvatore Minardi reflects on his past 18 months as Intercoiffure America Canada's World Talent Exchange Ambassador and how his experiences will help encourage cultural and artistic exchange and support greater engagement between ICA and the global organization Intercoiffure Mondial.

Everything you need to know about client retention as a salon owner.

Owner Shelby Bills says her general manager, Sydney Osborne, reminds her of the power of leading with heart. Find out how Osborne became a great leader in our lastest installment of Meet the Manager.

In her latest blog, Kati Whitledge identifies the five stages salon owners go through when a team member leaves the salon unethically, offering advice for each stage.

The beauty and wellness businesses pulling ahead aren’t just working harder—they’re using AI to capture demand, personalize pricing, and convert more of every guest interaction into revenue. Here’s what the benchmark data reveals about the growing gap between AI adopters and everyone else.
Sponsored by Zenoti
Stop chasing recruitment ghosts on generic job boards and start curating an elite team. Discover the framework that top-tier salons use to bypass phone tag, automate visual portfolio vetting, and attract high-earning, culture-first beauty professionals directly through real-time messaging. Turn your recruitment process into an exclusive brand invitation that keeps your highest-ticket chairs permanently filled.
Sponsored by Beautista
Your calendar looks full, but is all of that demand actually converting to revenue? From phantom rebookings to underpriced peak hours, the 2026 Benchmark Report exposes five revenue leaks that most beauty and wellness businesses don’t even know they have.
Sponsored by Zenoti

After moving to Colorado and teaching at a cosmetology school, Allison Stock joined Zandi K as a stylist, eventually becoming part of the Leadership Team, Education Team and Master Bridal Team. Today, as Director of Operation, Stock is Owner Nicki Wenz's right hand, managing human resources and operations, education and career development, and coaching and culture.

In a world dominated by e-commerce, salon owners push back with proven strategies to increase retail sales while motivating team members to educate their clientele and delighting clients with retail-themed events and clever merchandising displays.

The company's Concealed Bead Method is raising the bar for what professional extension education can deliver.

Scott maximized her micro-salon by transitioning from stylist to strategic owner, focusing on recruiting and station-sharing. By prioritizing her ownership role over behind-the-chair work, she grew her team to six stylists within the two-chair, 150-square-foot space before eventually moving to a larger facility.