
Success Grown from Within
Owner Shelby Bills says her general manager, Sydney Osborne, reminds her of the power of leading with heart. Find out how Osborne became a great leader in our lastest installment of Meet the Manager.
Data Driven Salon Summit's newest partner explains the Advantages of taking a holistic approach to business transition.

J. Michael Cole
It’s a day most salon, barbershop, and spa owners both dream about and dread: retirement, moving away from behind the chair. To achieve this major milestone, you’ve put in long hours, sacrificed time with family and friends along the way, dealt with employee drama as well as clients who cancel and reschedule appointments and vendors who don’t deliver. Transitioning out of the business and into the next exciting phase of your life should be the easy part, right? Not always.
When the deal closes, the biggest financial event of your life will happen in this one meeting. Will you be able to fulfill your dream of a satisfying, financially secure future when this happens? You’ll either have all the money from the sale (if your deal is all-cash), a good chunk of it with more to come (you hope), or a down payment on the value of the business along with the promise of a stream of payments to follow over time (usually the case in a sale to family members or select team members).
If you’re like many business owners, you’re probably in one of two camps about what comes next: 1) you’ll want to prepare in advance, learning as much as possible about how to manage the cash you’ll be receiving; or 2) you’ll deal with the issue when the cash actually comes. Either way, the choices you make about your business proceeds will have a profound impact on your life in retirement. That’s why “take your time” is the best advice before you move forward.
Your business may represent your largest asset and the foundation for the money you will need in retirement. These taxable assets, along with whatever you’ve set aside in your qualified retirement plan and/or Individual Retirement Account(s), will need to generate sufficient income to last 20 to 40 years once you stop working. How will you ensure your money goes the distance?
For starters, you need to understand what it will ultimately take to create the lifestyle you want for retirement. After years of focusing on wealth accumulation and the day-to-day cash flow needs of running a business, the challenge is to think in terms of drawing down those assets to provide a reliable stream of income that can last as long as you need it to last. That’s why business experts suggest developing a plan that coordinates your business transition and retirement goals. The plan should determine how to establish a sustainable income that will help ensure financial security and the realization of your dreams for the future.
Your business transition plan should be holistic in scope, helping you to answer crucial planning questions, such as:
What do I want to achieve with the proceeds from the sale?
How much will I spend each year in retirement?
What’s the best way to invest the money?
Are there gaps in my insurance coverage or estate plan?
A comprehensive transition plan can provide a timetable and strategies that may help you reduce the tax liability on the transferring of assets on the sale of your business. It can help you make sure your income needs are met in the future by taking advantage of opportunities such as setting up a pension plan or other type of a retirement compensation agreement prior to the sale of the business—a move that may assist in reducing corporate taxes and deferring personal taxes. It may also highlight opportunities to pre-pay future expenses, thus possibly reducing the amount of after-tax income you may need in retirement. Examples include paid-up life insurance and a special trust to pay for uninsured medical expenses incurred after retirement.
Most business owners do not have a tremendous amount of investment cash at their disposal while they’re growing a business. The sale of a business may change that significantly. With your future financial security at stake, you may find yourself suddenly overwhelmed with the choices of how best to streamline your finances and preserve and protect your new cash.
The thought of handling this by yourself may be intimidating. That’s why you may want to consider working with a financial professional—someone who can show you how to maximize the proceeds from the sale of your business, based on hypothetical investment returns and withdrawal rates; explain various investments, so you can choose those that align with your long-term goals and risk tolerance; help you structure an asset allocation strategy for your portfolio, monitor your portfolio’s performance over time and make adjustments as your goals and needs change; and identify and fill gaps in your financial and estate planning. This may seem like a foreign language to you like color formulations are to me, but a solid financial professional will educate you the same way you educate your clients on selfcare.
In addition to a financial professional, consider working with a business transition expert who has the resources to answer more than just the investment management aspect of your wealth. Retirement income distribution planning, estate planning, family gifting and legacy, charitable planning, and medical and long-term care planning are all areas that should be integrated into your overall plan. Together, they may pay major dividends in terms of financial security for you and your family for years to come.
You have worked hard to build the biggest financial asset you own. It is in your best interest, and that of your family, to ensure you maximize the value of this asset as you transition from behind the chair into the beach chair!
About the Author: J. Michael Cole is a financial Advisor with Northwestern Mutual, the marketing name for The Northwestern Mutual Life Insurance Company. For more information, visit his website, email him at michael.cole@nm.com, or set up a meeting.

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