The Constant
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by Stacey Soble
Aura Salonware Announces AuraPay Capital
The new service empowers merchants using AuraPay, Aura's embedded payment processing, with convenient access to funds they can invest in their business.
by Staff
July 30, 2025
2 min to read
AuraPay Capital is not a loan or an extension of credit, so there are no interest or late fees. Instead, in exchange for the cash advance, there’s one fixed fee.
Aura Salonware is thrilled to announce the launch of AuraPay Capital, a service that empowers merchants using AuraPay, Aura’s embedded payment processing, with convenient access to funds. This service allows salons and spas the ability to invest in their businesses whenever they have a need. Whether it’s for new equipment, hiring more service providers, expanding facilities, or helping make payroll, AuraPay Capital provides affordable financing to make it possible.
"Aura is always looking for new ways to help support our customers," said Aura Salonware Chief Operations Officer Kenneth White. “AuraPay Capital provides salons and spas with a simple way to invest in their businesses with quick access to funds, and a payment plan that makes sense."
AuraPay Capital is not a loan or an extension of credit, so there are no interest or late fees. Instead, in exchange for the cash advance, there’s one fixed fee. Payments are automatically tied to the salon or spa's future sales, meaning businesses pay more during busy periods and less during slower times.
Salons or spas using Aura Salonware and AuraPay embedded payment processing with a minimum of 90 days processing history are eligible for qualification consideration, making the service accessible to a wide range of businesses. Pre-qualifications can be found in the Aura dashboard, under AuraPay, in the MerchantTrack. Merchant cash offers and advances are provided and governed by Parafin, Inc.
About Aura Salonware
Aura Salonware is the all-in-one salon operations software that modernizes, automates, and innovates the entire salon management experience. With intuitive and dynamic features, this data-driven, cloud-based platform helps salons provide an elevated client experience to increase retention, satisfaction, and revenue. For more information about Aura Salonware, please visit www.aurasalonware.com
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