You Don't Own a Salon. You Own A Business.
In his latest blog, Leon Alexander Ph.D., challenges industry conventional thinking to help owners add more to their bottom lines.
A New Way for Salons to Earn More Revenue
The new Intense Brow(n)s system from RefectoCil lets you tint clients’ brows with an FDA-compliant formula. Generate new revenue and give a finishing touch for color customers and those with skimpy brows. Intrigued? Here are eight important things to know about Intense Brow(n)s.
August 18, 2022
Before and after Intense Brow(n)s, the new, patented, FDA-compliant brow tinting service for salons.
In partnership with
4 min to read
It isn’t often that something genuinely new and different comes along in the pro beauty world, but this one’s a breakthrough. The new Intense Brow(n)s system from RefectoCil lets you tint clients’ brows with an FDA-compliant formula that makes this service safe and legal in the salon. At last, no tinting on the sly by you or your clients—now you can offer these services out in the open, generate new revenue and put the finishing touches on color customers and those with skimpy brows. Intrigued? Here are seven important things to know about Intense Brow(n)s.
The FDA Has Blessed This System
The three-part Intense Brow(n)s system includes an Intensifying Primer, tinted Base Gel and Activator Gel. The latter contains silver nitrate that locks in the tint. Recently, the Food and Drug Administration (FDA) amended the color additive regulations to provide for the safe use of silver nitrate as a color additive in professional-use only cosmetics to color eyebrows and eyelashes. The upshot? You can be in the brow and lash tinting business as soon as you order and receive your first Intense Brow(n)s kit!
“Often, stylists tend to use leftover hair color on a client’s brows, which is not good for the face, and doesn’t generate extra revenue,” says Chrissie Paraschos, Director of Education & Lead RefectoCil Trainer. “This quick and easy add-on service, which can be performed when a client’s color is processing, gives stylists a special new offering that can be done safely and profitably.”
It's Backed by Brow and Lash Experts
RefectoCil is the brand behind Intense Brow(n)s and this Austrian-based group brings decades of experience in lash and brow products to the table. Working with its own scientists along with independent advisors in cosmetic chemistry, RefectoCil is first to the finish line with this safe, compliant brow and lash tinting product.
Intense Brow(n)s Are Vegan
Today’s customers are super vigilant about the products they use on their skin and hair. So you can assure them that Intense Brow(n)s are vegan, as well as dermatologically and ophthalmologically tested (but not on animals!) They’re also suitable for allergy sufferers and individuals with sensitive skin.
It Takes About a Day to Learn
“It takes a day of training to understand the system and its protocols,” says Paraschos. “It’s not hard to grasp, but it does require practice. We recommend hands-on practice, to be able to best achieve the three different techniques that you can achieve. We have a wealth of educational information on www.refectocileducation.com, there are lots of webinars and online courses are coming soon.”
It's an Artistic Service
Intense Brow(n)s require an eye for design, which makes it perfect for the brow-obsessed client. “This is a specialty service,” notes Paraschos. “It’s a customized, semi-permanent makeup effect for fuller-looking brows. You are shaping the brow and staining the skin. You get intense and natural-looking results that last up to six weeks. That’s why you should charge accordingly—anywhere from $40 to $60 per service.”
Intense Brow(n)s offer a shape and a shade for every client.
There are Four Shades
How now brown brow! The Intense Brow(n)s collection comes in four shades: ash brown, a cool and ashy brown; chocolate brown, a medium brown with a warm undertone; deep brown, a dark brown for striking effects and black brown for extremely dark lashes and dramatic brows. This range offers something for every hair color and skin tone.
There are Three Techniques
You can create three distinct results using the three Intense Brow(n) techniques. The Brow Filling Technique helps you fill and contour brows. The Ombre Shading Technique produces a natural, feathery result. And for brow-istas who love a dramatic effect, the Full Brow Technique creates an intense look.
“Brows complete the face and this is a way to provide a total look for your client,” says Paraschos. “You can complement a fresh hair color service and perform the service while the color is processing. For clients with scanty brows, the skin staining creates a fuller effect. So far, everyone who has tried Intense Brow(n) has loved it!”
Curious about the potential for brow enhancement in your salon? Get all the details at www.refectocileducation.com.
Originally posted on Modern Salon
Subscribe to Our Newsletter
More Salon Management
Are Your Stylists Doing Free Hair on Your Time? Introducing the 'Win-Win' Staff Services Playbook
In her latest blog, Amy Pal helps you develop your own clear guidelines around complimentary free employee services.
Caring for Your Caregivers at the Front Desk
From managing air traffic on busy days to handling frustrated guests' complaints, your front desk team often serves as the salon's emotional shock absorber. From a customer service lesson from the DMV to a list of strategies for caring for your front line, our experts offer ideas for alleviating stress, celebrating wins, and setting goals.
by Stacey Soble
What's Really Happening with Salon Retail and How to Reclaim Your Revenue
According to the KIM Report, top-line salon revenue appears steady or slightly up, but that growth is driven primarily by service price increases. Beneath the surface, retail performance and client visit frequency (appointment drift) are under real pressure. In his latest blog, Alain Audet offers strategies for keeping your salon's retail sales strong.
Trimming Your Tax Bill by Putting Family on the Payroll
Putting your family to work in the salon offers some real tax benefits, but you have you have to play by the rules of the tax code to claim them. Azarvand Tax Law's Leticia Skrabut, Esq., shows you how.
The Art of the WOW Experience
Discover how to create a true “WOW experience” for every client by first building a culture where your team feels engaged, empowered, and inspired. Drawing on Calvin Stovall’s Iconic Framework, this blog explores how salon, spa, and clinic leaders can strengthen culture, elevate customer experience, and build a business that stands out for the long term.
Sponsored by Phorest Salon Software
Why Wellness Belongs on Your Salon's Growth Plan
The wellness industry is growing fast, and salons and barbershops already are an important part of it. In her first blog, Tracy Rado shares where the wellness dollars are heading, and how salons can grow with this movement.
Why Your Revenue Looks Good But Your Business Feels Stressed and What to Do About It
While salon sales are increasing, owners often feel they're working harder for the same or less profit. Leverage Q2 data from The KIM Report, Alain Audet reveals some of the structural changes that are dampening your growth and why your region and your salon size matters.
Why Your Holiday Season is Won in September
Weaknesses in your business are amplified during the Holiday Season. Spark Pro Global's Lucy Randall shows you five things to do now to have the strongest holiday season yet.
Appearance Standards are the New Dress Code
In Kati Whitledge's latest blog, she shares how salons have moved away from dress codes and embraced appearance standards. But by removing strict dress codes, some businesses may have unintentionally lowered their appearance standards. Whitledge helps you explain to your team why an appearance standard is important and how to smoothly implement a new appearance policy.
Working Through the Gray Areas of the Small Business Health Care Tax Credit
The Small Business Health Care Tax Credit is a non-refundable tax credit for for-profit businesses that provides a financial incentive for eligible employers who offer health insurance coverage to their employees. Leticia Skrabut, Esq., walks you through how to claim that credit.
5 Things Every New Stylist Should Learn Early
Developing strong work habits early in one's career supports long-term success in the salon industry. Jesse Linares offers new stylists his top five tips.
The Four Numbers Every Salon Owner Should Know
Most salon owners have no idea what these numbers are. You can hit record sales and still have a profit problem. The difference comes down to four numbers almost nobody was taught to track.
Sponsored by Strata Salon Systems™
Your Salon Can't Survive Without You. That's the Problem.
A five-area audit every owner-dependent salon needs to run. You built something that looks successful. Now find out if it can survive without you.
Sponsored by Strata Salon Systems™
Waiting for the Right Time Is a Decision. Here's What It's Costing You.
Every month you put off fixing the problem, it gets bigger, more expensive, and harder to solve.
Sponsored by Strata Salon Systems™
A Partner in Business and in Life
At Janet St. Paul Studio for Hair and Beauty, Director of Operations Natasha McMillen helps bring her wife Janet St. Paul's vision to life, elevating every system from education to operations.
by Stacey Soble
Back to Business with the Pinstripe Trend
Expand your color service menu with the Pinstripe technique. Brooks and Brooks' Marlon Hawkins walks you through the technique.
by Stacey Soble