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diffuser running on a console in entryway
Wellness|Articles|Oct 30, 2026

What Your Clients Decide in the First Ten Seconds

Your guest decides what kind of salon this is in the first ten seconds, long before she is in the chair, and scent is the piece most owners leave to chance. Aura House co-owner Leif Frey lays out what ambient scent can and cannot do, why air quality is an engineering question rather than a fragrance one, and the four decisions that matter more than the scent you choose.

Sponsored by Aura House

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Young girl practicing breathing in the forest
Wellness|Articles|Oct 2, 2026

Even Good Stress Can Wear You Out

Your body doesn't necessarily tell the difference between a promotion and a deadline. In her first wellness blog for SALON TODAY, Wellify Co-Founder Laura Fuqua explains why even good stress has an impact.

An esthetician performs a chemical peel on a client
Wellness|Articles|Jul 7, 2026

New Services Mean New Risks: Why Insurance Reviews Matter

New services on the menu can create new opportunities, but they can also expose your business to greater liability. SASSI's Kathy Lopez shares a few services that pose greater risk, discusses some of the mistakes owners make when expanding their menus, and lists simple risk management strategies.

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Wellness|Articles|Oct 27, 2025

New Book Challenges America's Mental Health Paradigm by Exploring 'Spiritual Emergency'

As rates of anxiety, depression, and substance use continue to climb across the U.S., conversations around mental health are more urgent than ever—yet one crucial perspective remains missing. In her captivating new book, Aymie Daniels introduces the little-known concept of “Spiritual Emergency” and opens a timely conversation about how America understands (and often mislabels) extreme psychological states.

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