
The Constant
Starting at Impressions front desk in 2006 when he was 19 years old, General Manager Paul Petrowsky is a seasoned professional who owner Sarah Taylor says is responsible for much of her own success.
"It was like the divine 'aha' occurred about 10 years ago when I realized that hiring smart made all the difference," says Bonnie Waters, owner of Changes Salon and Day Spa (who employs over 60 stylists). "When we did ...

Getty Images
"It was like the divine 'aha' occurred about 10 years ago when I realized that hiring smart made all the difference," says Bonnie Waters, owner of Changes Salon and Day Spa (who employs over 60 stylists). "When we did that, and we really did a thorough interview, there's so much less turnover and less money spent in training and so on."
Here are six other professional opinions on the hiring/interviewing process and building an effective salon team, offered by Salon Success.
Jeffery Lay, author of TOPGUN on Wall Street (advisor and motivational speaker): "The only way to grow the business is if you can actually work on the business rather than running around working in the business. It’s really about scaling and leveraging your personal time."
Kevin Williams, owner of Studio 2000: "We informed our staff members that we’re in business to make them money and to make us money. So we’re partners in the business. One of the things that we don’t want to do is interrupt our business because we’ve invested in the facility, advertising and marketing, training of each staff member. So what we ask is that they partner with us by not competing with us. So we have a two year non-compete agreement, which means when they leave our employ for whatever reason, they cannot work within ten miles of us for a period of two years."
Joshua Dziabiak, Founder of Show Clix (Million dollar revenue company) On Hiring: "The first couple people, certainly your business partner, your first two or three employees, will really set the tone and the foundation for what your culture will become as a company and as a brand. So pick your employees, pick your team members, pick your partners wisely and make sure you enjoy being around them."
Tony Hsieh, CEO of Zappos.com (Billion dollar retailer) On Hiring: "I think a lot of companies, especially those just starting out, like to hire quickly just because there’s so much work to be done and then kind of drag their feet and end up firing people slowly when they’re not a great fit for the company. When what we’ve learned over the years at Zappos is that it’s much more important to flip that. Make sure that you hire slowly, but when you know someone’s not a good fit, fire quickly."
Kevin Rosenberg, Founder of Gear To Go Outfitters (Brooklyn’s largest retailer) On Hiring: "When you’re initially starting out, you’re going to be usually taking out ads. Be as specific as possible in the ad and what your requirements are. Because you’re going to get flooded with applicants, especially in this economy. Post the salary you’re going to pay. If somebody is expecting to earn $40 an hour and you’re paying $10, you don’t want to waste their time or yours. And you don’t want to flood your inbox with people thinking it’s going to pay more."
Dee Levin, formerly Owner of Salon Norman-Dee (Salon Success Hall of Fame) on Interviewing: "The first time someone comes in for an interview, either myself or my coordinator will interview them. On that visit after the interview, they are given a copy of the salon philosophies and our salon goals and they will be told to make a visit the second time and they will visit with the opposite person. What we do then is go over did they really read the philosophies and did they really read the goals. That way, we will know if they are focused then on really wanting the job."
The above text was sourced from “Episode 1: Hiring and Motivating Employees” by Salon Success: A Video Series for Business Education and Strategies. Salon Success delivers processes used by successful salons and growing businesses in finding and growing loyal, trustworthy and high performing people that you would want to work with. Strategies are shared by their experts on hiring concepts, conducting a winning interview, what to seek in a candidate and motivating new hires. Salon Success can teach you how to effectively review and reward best practices that contribute to the well-being of your salon for the long term.

Starting at Impressions front desk in 2006 when he was 19 years old, General Manager Paul Petrowsky is a seasoned professional who owner Sarah Taylor says is responsible for much of her own success.

Planning is in full swing for the most anticipated events and promotions for the 2026 holidays. As owners share their favorite ways to celebrate, they prove that a carefully planned event can also build culture, increase client loyalty, boost sales, and set a business up for a successful 2027.

When things run amok at Mane Attraction Salon, Owners Chris and Jenny Knudsen say General Manager Sami Hernandez is their go-to resource and ultimate sounding board. Meet Sami in this installment of Meet the Manager.

Pagoda, a new AI-native operating system for scheduling, payments, patient records, marketing, and client communications, launches at Skinovatio Medical Spa in Arlington Heights, Illinois.

At a panel discussion hosted by L’Oréal Professionnel in Paris in early July, French Philosopher Sophie Galabru explored the cultural shift where women are increasingly choosing natural, personalized color results over traditional grey coverage. In an exclusive interview with SALON TODAY, Galabru and L’Oréal Professionnel Colorist Pierrick Beringer discuss this shift and how salons and colorists respond.

At Salon Blonde, Director of Operations treats the staff as the salon's most important guests, while her wonderful 'nerdy' side, loves data, systems, and numbers. Find out how she makes Salon Blonde tick.

In an exclusive interview with SALON TODAY, Salon Owner Salvatore Minardi reflects on his past 18 months as Intercoiffure America Canada's World Talent Exchange Ambassador and how his experiences will help encourage cultural and artistic exchange and support greater engagement between ICA and the global organization Intercoiffure Mondial.

Everything you need to know about client retention as a salon owner.

Owner Shelby Bills says her general manager, Sydney Osborne, reminds her of the power of leading with heart. Find out how Osborne became a great leader in our lastest installment of Meet the Manager.

In her latest blog, Kati Whitledge identifies the five stages salon owners go through when a team member leaves the salon unethically, offering advice for each stage.

The beauty and wellness businesses pulling ahead aren’t just working harder—they’re using AI to capture demand, personalize pricing, and convert more of every guest interaction into revenue. Here’s what the benchmark data reveals about the growing gap between AI adopters and everyone else.
Sponsored by Zenoti
Stop chasing recruitment ghosts on generic job boards and start curating an elite team. Discover the framework that top-tier salons use to bypass phone tag, automate visual portfolio vetting, and attract high-earning, culture-first beauty professionals directly through real-time messaging. Turn your recruitment process into an exclusive brand invitation that keeps your highest-ticket chairs permanently filled.
Sponsored by Beautista
Your calendar looks full, but is all of that demand actually converting to revenue? From phantom rebookings to underpriced peak hours, the 2026 Benchmark Report exposes five revenue leaks that most beauty and wellness businesses don’t even know they have.
Sponsored by Zenoti

After moving to Colorado and teaching at a cosmetology school, Allison Stock joined Zandi K as a stylist, eventually becoming part of the Leadership Team, Education Team and Master Bridal Team. Today, as Director of Operation, Stock is Owner Nicki Wenz's right hand, managing human resources and operations, education and career development, and coaching and culture.

In a world dominated by e-commerce, salon owners push back with proven strategies to increase retail sales while motivating team members to educate their clientele and delighting clients with retail-themed events and clever merchandising displays.

The company's Concealed Bead Method is raising the bar for what professional extension education can deliver.

Scott maximized her micro-salon by transitioning from stylist to strategic owner, focusing on recruiting and station-sharing. By prioritizing her ownership role over behind-the-chair work, she grew her team to six stylists within the two-chair, 150-square-foot space before eventually moving to a larger facility.