
The Constant
Starting at Impressions front desk in 2006 when he was 19 years old, General Manager Paul Petrowsky is a seasoned professional who owner Sarah Taylor says is responsible for much of her own success.
As an owner or leader, do you feel like you're pushing against the tide? Burnout is common for the owners of salons, spas, barbershops and medspas, but Strategies' Neil Ducoff is here to give you 5 strategies to break free of burnout and prevent it from happening again.


Owning and leading a successful salon/spa has always been about giving it all you’ve got.
So much so that working a forty-hour week would feel like a vacation.
You invest your money, take on debt, and use your personal assets as collateral. Most of all, you give your passion and energy to pursue your vision.
In so many profound ways, what you give … and sacrifice … is a commitment to function at or beyond the limits of your comfort zone.
For me, it is to control my own destiny, to build something truly unique, and create a better life for myself, my family, my employees, and those my company serves.
Of course, it’s about making money — but money has never been the number one driver. The purpose of my work has always been my number one driver. Do it right, do it to the best of my ability … and the money will come. Profit and money are\an outcome.
FACT: All owners experience some degree of burnout along the way.
By business model, I’m referring to your leadership approach, culture, brand, operational systems, employee growth paths, financial controls, standards of performance, accountability, and customer service practices. If you’re experiencing burnout, then your current business model is very likely the cause. Why? Because it can’t get you the results you want. This is the toughest concept for many owners to grasp. Too many owners think that by “working harder” things will get better. In reality, working harder to drive a poorly designed business model will produce more stress than positive results.
KEY: The moment you realize that you’re working harder for less … your business model must change. My only warning here is that the longer you’ve been stuck, the more embedded the thinking and behavior — and the more challenging installing a new business model will be. If you want to end burnout, put your effort and energy into a business model that will get you where you want to be.
If you’re experiencing burnout, you’re focused on plugging leaks, fighting cash-flow problems, employee indifference, and just trying to make it through another day, week, or month. It’s like watching your feet while you walk and hoping you’ll get to a better place. By watching your feet, you can’t see obstacles ahead of you … or that cliff up ahead.
KEY: “Change your focus” means stepping back to honestly assess where you are (current reality) and where you want to go (vision). Hoping things get better doesn’t work. Focusing on achieving specific goals that include milestones, tasks, accountabilities, measurable critical numbers, and other performance factors do work. Changing your focus requires a high level of personal discipline to avoid backsliding. This is where a business coach can really help.
If you’re experiencing burnout, you’re stuck in your daily work routine. You’re doing a superhero impersonation trying to carry your business on your back. That’s a recipe for burnout. The next step is to change how you work.
KEY: That means blowing up your daily schedule and rebuilding it with work and projects that move you and the company forward. Simply put, if you’re tired of working harder for less … then work smarter for more. Remember, old work habits die hard. Working smarter for more always requires new business and leadership skills — and the discipline to master those new skills.
Yes, burnout and working harder for less is not a good place to be. It wears you down, saps your energy, feeds negativity, finger-pointing, and feelings of self-doubt.
KEY: The hard truth about burnout is that it’s a choice. Working harder for less is nothing more than a toxic collection of one’s own thinking and behavior patterns. By changing your choice to a new and positive set of thinking and behavior patterns, you simultaneously change your perspective on life, business, and the possibilities of a better future.
It’s your company, your creation, and your dream. Even with all its warts and blemishes (every company has them), you created something extraordinary that you should be proud of. Your company provides the livelihoods for many families — especially your own. And if you had to sacrifice your paycheck so your employees can get theirs, you simply did what entrepreneurs must do when cash flow isn’t flowing well.
KEY: When all is said and done, you are the one responsible and accountable for your company. You are its leader. For now, no one can lead it like you can — but only if you take action to escape your self-imposed burnout.
Here’s my challenge to you: I’m not trying to “sell” anyone on the benefits of business coaching. I just know what it’s like to have a case of burnout and what it takes to lift yourself and your business out of it.
Progress and growth move at the speed of the individual’s ability to change, learn and master the disciplines of business and leadership.
Being held accountable for the change process is perhaps the greatest gift of coaching.
So, if you’re tired of working harder for less … it’s time to change your approach and learn how to work smarter for more.
Want some help?Click here to learn how working with a Certified Strategies Coach can help take the weight off your shoulders, and help you move your company faster.
This article was provided by Strategies, a coaching and training company that’s been helping salon/ spa owners grow amazing companies, cultures, and bottom lines since 1993. Visit strategies.com to discover how they can help you create a better future for you, your company, and your team.

Starting at Impressions front desk in 2006 when he was 19 years old, General Manager Paul Petrowsky is a seasoned professional who owner Sarah Taylor says is responsible for much of her own success.

Planning is in full swing for the most anticipated events and promotions for the 2026 holidays. As owners share their favorite ways to celebrate, they prove that a carefully planned event can also build culture, increase client loyalty, boost sales, and set a business up for a successful 2027.

When things run amok at Mane Attraction Salon, Owners Chris and Jenny Knudsen say General Manager Sami Hernandez is their go-to resource and ultimate sounding board. Meet Sami in this installment of Meet the Manager.

Pagoda, a new AI-native operating system for scheduling, payments, patient records, marketing, and client communications, launches at Skinovatio Medical Spa in Arlington Heights, Illinois.

At a panel discussion hosted by L’Oréal Professionnel in Paris in early July, French Philosopher Sophie Galabru explored the cultural shift where women are increasingly choosing natural, personalized color results over traditional grey coverage. In an exclusive interview with SALON TODAY, Galabru and L’Oréal Professionnel Colorist Pierrick Beringer discuss this shift and how salons and colorists respond.

At Salon Blonde, Director of Operations treats the staff as the salon's most important guests, while her wonderful 'nerdy' side, loves data, systems, and numbers. Find out how she makes Salon Blonde tick.

In an exclusive interview with SALON TODAY, Salon Owner Salvatore Minardi reflects on his past 18 months as Intercoiffure America Canada's World Talent Exchange Ambassador and how his experiences will help encourage cultural and artistic exchange and support greater engagement between ICA and the global organization Intercoiffure Mondial.

Everything you need to know about client retention as a salon owner.

Owner Shelby Bills says her general manager, Sydney Osborne, reminds her of the power of leading with heart. Find out how Osborne became a great leader in our lastest installment of Meet the Manager.

In her latest blog, Kati Whitledge identifies the five stages salon owners go through when a team member leaves the salon unethically, offering advice for each stage.

The beauty and wellness businesses pulling ahead aren’t just working harder—they’re using AI to capture demand, personalize pricing, and convert more of every guest interaction into revenue. Here’s what the benchmark data reveals about the growing gap between AI adopters and everyone else.
Sponsored by Zenoti
Stop chasing recruitment ghosts on generic job boards and start curating an elite team. Discover the framework that top-tier salons use to bypass phone tag, automate visual portfolio vetting, and attract high-earning, culture-first beauty professionals directly through real-time messaging. Turn your recruitment process into an exclusive brand invitation that keeps your highest-ticket chairs permanently filled.
Sponsored by Beautista
Your calendar looks full, but is all of that demand actually converting to revenue? From phantom rebookings to underpriced peak hours, the 2026 Benchmark Report exposes five revenue leaks that most beauty and wellness businesses don’t even know they have.
Sponsored by Zenoti

After moving to Colorado and teaching at a cosmetology school, Allison Stock joined Zandi K as a stylist, eventually becoming part of the Leadership Team, Education Team and Master Bridal Team. Today, as Director of Operation, Stock is Owner Nicki Wenz's right hand, managing human resources and operations, education and career development, and coaching and culture.

In a world dominated by e-commerce, salon owners push back with proven strategies to increase retail sales while motivating team members to educate their clientele and delighting clients with retail-themed events and clever merchandising displays.

The company's Concealed Bead Method is raising the bar for what professional extension education can deliver.

Scott maximized her micro-salon by transitioning from stylist to strategic owner, focusing on recruiting and station-sharing. By prioritizing her ownership role over behind-the-chair work, she grew her team to six stylists within the two-chair, 150-square-foot space before eventually moving to a larger facility.