When a salon or spa organizes a philanthropic event, it not only shows the community it serves how much it cares, it demonstrates the value of giving back to its staff and clientele. To prove their philanthropic initiatives were well-planned, we asked ST200 applicants to prepare a presentation to their community betterment association which explained how to organize a fundraiser, using their activities as examples. We asked them how they engaged their clients, their staff, the community and the media, and requested they reveal their results. Bonus points were awarded when salons could prove that their good works resulted in a boost to business.

A New Beginning
Bethel, CT
anbsalonspa.com
Carol Romer
SQUARE FEET: 3000
TOTAL EMPLOYEES: 33
PRIMARY EVENT: Earth Month
AVERAGE CUT & STYLE: $50
BEST SELLING RETAIL: Aveda
COLOR: Aveda
TECH SUPPORT: Millennium, Demandforce
ASSOCIATIONS: PBA, Bethel, Newtown & Danbury Chambers of Commerce, Stony Hill Four Corners Assoc.
“Nothing prepared us for the tragedy that struck so close to home and left our entire nation reeling. The tragedy at Sandy Hook Elementary prompted us to thoughtfully consider what it means to be part of the community.”

Aveda Institute Provo
Provo, UT
avedainstituteprovo.com
Dale Lemonds
SQUARE FEET: 10,000
TOTAL EMPLOYEES: 20
PRIMARY EVENT: Earth Month, Toy Drives
AVERAGE CUT & STYLE: $10
BEST SELLING RETAIL: Aveda
COLOR: Aveda
TECH SUPPORT: SpaBiz, Demandforce, Constant Contact, Telesphere
ASSOCIATIONS: PBA, NCA, NAACAS, AACS
“While our philanthropic efforts help those in need, they also provide opportunities for our students, staff, and community to come together and set an example for leadership and responsibility not just in the world of beauty, but around the world.”

Dawns Pizzazz/Dpz Group
Danbury, CT
www.thedpz.com
Dawn M. Blom
SQUARE FEET: 3000, 1200
TOTAL EMPLOYEES: 44
PRIMARY EVENT: golf tournaments, fashion shows
AVERAGE CUT & STYLE: $60
BEST SELLING RETAIL: Kerastase, Bumble and bumble, L'Oreal Professionnel
COLOR: L'Oreal Professionnel
TECH SUPPORT: Hairmax, Demandforce
“Immediately after the Super storm ravaged communities in New York and New Jersey, we held a cut-a-thon, requesting clothing and water donations. In just over 4 hours we did a total of 145 cuts and raised more than $9,000.”


Impressions
Mequon, WI
impressionsdayspa.com
Kitty Tiereny
SQUARE FEET: 48000
TOTAL EMPLOYEES: 48
PRIMARY EVENT: Local schools
AVERAGE CUT & STYLE: $69
BEST SELLING RETAIL: Pureology, Redken, Aveda
COLOR: Redken
TECH SUPPORT: Mikal, Demandforce
INTERNET MARKETING SYSTEMS: Demand Force
ASSOCIATIONS: NCA, PBA, ABN
“Our Oscar party is our most successful event. We partnered with the local theater and had a red carpet with mini Oscars as prizes. We raised money for the local hospital and school and had over five-hundred attendees.”


K Charles&Co
SanAntonio, TX
kcharlesco.com
Kathy Thalaman
SQUARE FEET: 3500, 2800, 6000
TOTAL EMPLOYEES: 81
AVERAGE CUT & STYLE: $67
BEST SELLING RETAIL: Aveda
COLOR: Aveda
TECH SUPPORT: Millennium, Demandforce
ASSOCIATIONS: PBA
“Our involvement through the years has allowed us to learn the heartbeat of our city—who needs help and where support need to be given. The growth and success we’ve experienced through loyal patronage has allowed us to steadily increase out support of our community initiatives.”

Mane Attraction Salon
Phoenix, AZ
www.maneattractionsalon.com
Kendall Ong & Beate Assmuth-Ong
SQUARE FEET: 2400
TOTAL EMPLOYEES: 24
PRIMARY EVENT: Beauty to the RESCUE
AVERAGE CUT & STYLE: $76
BEST SELLING RETAIL: Bumble and bumble
COLOR: Wella
TECH SUPPORT: Millennium, Demandforce
ASSOCIATIONS: Intercoiffure, PBA, NCA
“For the past 13 years we have partnered with a local nonprofit organization RESCUE (Reducing Euthanasia at Shelters through Commitment and Underlying Education) for our annual Beauty to the RESCUE Fundraiser. So far, this event has raised more than $200,000.”

Sagittarius Salon & Spa
Hagerstown, MD
sagittariussalon.com
Marsha Knicley and Jordon Knicley
SQUARE FEET: 5500
TOTAL EMPLOYEES: 32
PRIMARY EVENT: Life is a Gift
AVERAGE CUT & STYLE: $40
BEST SELLING RETAIL: Aveda, Bumble and bumble, Sebastian
COLOR: Wella, Redken, Minardi
TECH SUPPORT: Millennium, Demandforce, Mailchimp
ASSOCIATIONS: The Day Spa Association, Intercoiffure, NCA, PBA
“Our owner launched the Life is A Gift Day of Beauty for women with cancer and survivors at Sagittarius 10 years ago, after witnessing her mother’s battle with cancer. Every March we open the salon on a Sunday and invite women to receive complimentary haircuts, head massages, hair styling, make-up application, reflexology treatments and hand massages.”

Tangerine Salon and Spa
Murfreesboro, TN
www.tangerinesalonandspa.com
James McCarrall, Mark McCarrall, Donna McCarrall
SQUARE FEET: 4200
TOTAL EMPLOYEES: 35
PRIMARY EVENT: United We Style
AVERAGE CUT & STYLE: 40, 75
BEST SELLING RETAIL: Aveda
COLOR: Aveda
TECH SUPPORT: SalonBiz, Demandforce
“Life can be so overwhelming.  Fortunately, in our industry, we possess the gift to help people escape daily complications, if only for a brief moment. It is a humbling honor to continue offering a reprieve from people’s daily stresses by participating in community outreach programs.”

Teddie Kossof Salon Spa
Northfield, IL
Teddiekossof.com
Teddie & Alan Kossof
SQUARE FEET: 17,000
TOTAL EMPLOYEES: 88
AVERAGE CUT & STYLE: $45
BEST SELLING RETAIL: Rene Furterer, Moroccanoil & Keratin Complex
COLOR: Goldwell, Keratin Complex & Wella
TECH SUPPORT: Harms, Demandforce
ASSOCIATIONS: PBA, NCA
“We’ve set up a turn-key online portal (Bidding for Good) that makes it easy for us to track requests and ensure that we respond to each one. There is a link to the request form on our homepage—making it easy for organizations to track down the right person for an immediate response.”

The Charles Penzone Salons
Powell, OH
charlespenzone.com
Debra and Charles Penzone
SQUARE FEET: 18,000, 20,000, 12,000, 1,100, 2,200, 2,500
TOTAL EMPLOYEES: 490
PRIMARY EVENT: Mother/Daughter Spa Days, A Kid Again
AVERAGE CUT & STYLE: $55
BEST SELLING RETAIL: Alterna, Moroccanoil, Schwarzkopf
COLOR: Schwarzkopf & L’anza
SALON SOFTWARE: RIO Grand by Softbrands, Exact Target, Bookwithus
ASSOCIATIONS: Intercoiffure, ISBN, NCA
“Looking good is one thing, but feeling good is equally as important. That’s why we donate countless hours and resources to support the local Columbus community. Volunteering in this capacity also encourages our professionals to uncover their passions and find a great purpose in life.”

Additional Honorees
Centre Salon & Spa, Tiffany Plaza, Denver, CO
Gary Manuel Salon, Seattle, WA
Ginger Bay Salon & Spa, St. Louis, MO
Hollywood Hair, Centrailia, IL
Ihloff Salon and Day Spa, Tulsa, OK
Josephine’s Day Spa and Salon, Houston, TX
Nurtur the Salon and Spa, Columbus, OH
Omagi Salon & Spa, Louisville, KY
Pure Salon Spa, Louisville, KY
Nuovo Salon Group, Sarasota, FL
On the Green Salon and Day Spa, Saint Marys, GA
Remedez Hair Spa, Orem, UT
Salon Allure Inc., Huntsville, AL
William Edge Hair. Makeup, New Braunfels, TX