
Bella Style Salon's Ride or Die
At Bella Style Salon in Slidell, Louisiana, Director of Operations Angela Meyer tackles inventory, team management, and guest relations. Read all about her in our latest Meet the Manager.
Evoke Brand Strategies solves business challenges through social media.


Evoke Brand Strategies
evokebrands.com
480-296-9301
kehlers@evokebrands.com
Facebook.com/evokebrandstrategies
Instagram.com/evokebrands
Twitter.com/kellyehlers
Evoke Brand Strategies solves business challenges through social media. For us, social media isn’t about posting on Facebook or snapping a few Instagram pics. We look at the social space as an opportunity to create two-way dialogue with your customers and clients. We’re experts at uncovering your unique brand story, then connecting with your key audiences in a real-time, personal way.
WHY WE’RE DIFFERENT: We not only work with brands to create their social and digital strategy, we also execute, manage and monitor the conversations that are happening in a real-time way. For us, our success depends on your results.
HOW WE WORK: We’re a minute-by-minute extension of your team with a constant pulse on the salon and beauty social scene. We work with companies of all sizes, from Fortune 50 brands to multi-locations salons, manufacturers and individual stylists.
CATCH US AT: Teaching cutting-edge personal branding classes at the Wella World Studios in LA, in New York and spearheading the Wella Salon Savvy Social Media programs for their salon network across the country. Our president and founder is also a regular blogger and editorial contributor for MODERN SALON and SALON TODAY, and is a keynote speaker for organizations, such as the Professional Beauty Association, Beauty Systems Group and CosmoProf.
SMART TALK: Social media is not a popularity contest. With social, it’s about quality, not quantity. It’s far better to have 200 highly engaged fans on your social networks than 2,000 fans that never interact with your content. It’s time for a social media line item. Is your brand or salon getting left behind in the social conversations? Allocate a budget to your social media in 2014, set a strategy and start engaging. (P.S.—Social media isn’t going away anytime soon, and the argument that it’s just for the “young kids” is no longer valid.)

At Bella Style Salon in Slidell, Louisiana, Director of Operations Angela Meyer tackles inventory, team management, and guest relations. Read all about her in our latest Meet the Manager.

Starting at Impressions front desk in 2006 when he was 19 years old, General Manager Paul Petrowsky is a seasoned professional who owner Sarah Taylor says is responsible for much of her own success.

Planning is in full swing for the most anticipated events and promotions for the 2026 holidays. As owners share their favorite ways to celebrate, they prove that a carefully planned event can also build culture, increase client loyalty, boost sales, and set a business up for a successful 2027.

When things run amok at Mane Attraction Salon, Owners Chris and Jenny Knudsen say General Manager Sami Hernandez is their go-to resource and ultimate sounding board. Meet Sami in this installment of Meet the Manager.

Pagoda, a new AI-native operating system for scheduling, payments, patient records, marketing, and client communications, launches at Skinovatio Medical Spa in Arlington Heights, Illinois.

At a panel discussion hosted by L’Oréal Professionnel in Paris in early July, French Philosopher Sophie Galabru explored the cultural shift where women are increasingly choosing natural, personalized color results over traditional grey coverage. In an exclusive interview with SALON TODAY, Galabru and L’Oréal Professionnel Colorist Pierrick Beringer discuss this shift and how salons and colorists respond.

At Salon Blonde, Director of Operations treats the staff as the salon's most important guests, while her wonderful 'nerdy' side, loves data, systems, and numbers. Find out how she makes Salon Blonde tick.

In an exclusive interview with SALON TODAY, Salon Owner Salvatore Minardi reflects on his past 18 months as Intercoiffure America Canada's World Talent Exchange Ambassador and how his experiences will help encourage cultural and artistic exchange and support greater engagement between ICA and the global organization Intercoiffure Mondial.

Everything you need to know about client retention as a salon owner.

Owner Shelby Bills says her general manager, Sydney Osborne, reminds her of the power of leading with heart. Find out how Osborne became a great leader in our lastest installment of Meet the Manager.

In her latest blog, Kati Whitledge identifies the five stages salon owners go through when a team member leaves the salon unethically, offering advice for each stage.

The beauty and wellness businesses pulling ahead aren’t just working harder—they’re using AI to capture demand, personalize pricing, and convert more of every guest interaction into revenue. Here’s what the benchmark data reveals about the growing gap between AI adopters and everyone else.
Sponsored by Zenoti
Stop chasing recruitment ghosts on generic job boards and start curating an elite team. Discover the framework that top-tier salons use to bypass phone tag, automate visual portfolio vetting, and attract high-earning, culture-first beauty professionals directly through real-time messaging. Turn your recruitment process into an exclusive brand invitation that keeps your highest-ticket chairs permanently filled.
Sponsored by Beautista
Your calendar looks full, but is all of that demand actually converting to revenue? From phantom rebookings to underpriced peak hours, the 2026 Benchmark Report exposes five revenue leaks that most beauty and wellness businesses don’t even know they have.
Sponsored by Zenoti

After moving to Colorado and teaching at a cosmetology school, Allison Stock joined Zandi K as a stylist, eventually becoming part of the Leadership Team, Education Team and Master Bridal Team. Today, as Director of Operation, Stock is Owner Nicki Wenz's right hand, managing human resources and operations, education and career development, and coaching and culture.

In a world dominated by e-commerce, salon owners push back with proven strategies to increase retail sales while motivating team members to educate their clientele and delighting clients with retail-themed events and clever merchandising displays.

The company's Concealed Bead Method is raising the bar for what professional extension education can deliver.