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SEARCHEvoke Brand Strategies solves business challenges through social media.
Evoke Brand Strategies
evokebrands.com
480-296-9301
kehlers@evokebrands.com
Facebook.com/evokebrandstrategies
Instagram.com/evokebrands
Twitter.com/kellyehlers
Evoke Brand Strategies solves business challenges through social media. For us, social media isn’t about posting on Facebook or snapping a few Instagram pics. We look at the social space as an opportunity to create two-way dialogue with your customers and clients. We’re experts at uncovering your unique brand story, then connecting with your key audiences in a real-time, personal way.
WHY WE’RE DIFFERENT: We not only work with brands to create their social and digital strategy, we also execute, manage and monitor the conversations that are happening in a real-time way. For us, our success depends on your results.
HOW WE WORK: We’re a minute-by-minute extension of your team with a constant pulse on the salon and beauty social scene. We work with companies of all sizes, from Fortune 50 brands to multi-locations salons, manufacturers and individual stylists.
CATCH US AT: Teaching cutting-edge personal branding classes at the Wella World Studios in LA, in New York and spearheading the Wella Salon Savvy Social Media programs for their salon network across the country. Our president and founder is also a regular blogger and editorial contributor for MODERN SALON and SALON TODAY, and is a keynote speaker for organizations, such as the Professional Beauty Association, Beauty Systems Group and CosmoProf.
SMART TALK: Social media is not a popularity contest. With social, it’s about quality, not quantity. It’s far better to have 200 highly engaged fans on your social networks than 2,000 fans that never interact with your content. It’s time for a social media line item. Is your brand or salon getting left behind in the social conversations? Allocate a budget to your social media in 2014, set a strategy and start engaging. (P.S.—Social media isn’t going away anytime soon, and the argument that it’s just for the “young kids” is no longer valid.)
Putting your family to work in the salon offers some real tax benefits, but you have you have to play by the rules of the tax code to claim them. Azarvand Tax Law's Leticia Skrabut, Esq., shows you how.
Discover how to create a true “WOW experience” for every client by first building a culture where your team feels engaged, empowered, and inspired. Drawing on Calvin Stovall’s Iconic Framework, this blog explores how salon, spa, and clinic leaders can strengthen culture, elevate customer experience, and build a business that stands out for the long term.
Sponsored by Phorest Salon Software
The wellness industry is growing fast, and salons and barbershops already are an important part of it. In her first blog, Tracy Rado shares where the wellness dollars are heading, and how salon's can grow with this movement.
While salon sales are increasing, owners often feel they're working harder for the same or less profit. Leverage Q2 data from The KIM Report, Alain Audet reveals some of the structural changes that are dampening your growth and why your region and your salon size matters.
Weaknesses in your business are amplified during the Holiday Season. Spark Pro Global's Lucy Randall shows you five things to do now to have the strongest holiday season yet.
In Kati Whitledge's latest blog, she shares how salons have moved away from dress codes and embraced appearance standards. But by removing strict dress codes, some businesses may have unintentionally lowered their appearance standards. Whitledge helps you explain to your team why an appearance standard is important and how to smoothly implement a new appearance policy.
The Small Business Health Care Tax Credit is a non-refundable tax credit for for-profit businesses that provides a financial incentive for eligible employers who offer health insurance coverage to their employees. Leticia Skrabut, Esq., walks you through how to claim that credit.
Developing strong work habits early in one's career supports long-term success in the salon industry. Jesse Linares offers new stylists his top five tips.
Most salon owners have no idea what these numbers are. You can hit record sales and still have a profit problem. The difference comes down to four numbers almost nobody was taught to track.
Sponsored by Strata Salon Systems™
A five-area audit every owner-dependent salon needs to run. You built something that looks successful. Now find out if it can survive without you.
Sponsored by Strata Salon Systems™
Every month you put off fixing the problem, it gets bigger, more expensive, and harder to solve.
Sponsored by Strata Salon Systems™
At Janet St. Paul Studio for Hair and Beauty, Director of Operations Natasha McMillen helps bring her wife Janet St. Paul's vision to life, elevating every system from education to operations.
Expand your color service menu with the Pinstripe technique. Brooks and Brooks' Marlon Hawkins walks you through the technique.
The strongest salons, spas, and med spas know which numbers tell the real story of their business. In this practical guide, Phorest breaks down the five essential KPIs every business should track to improve retention, boost revenue, and make smarter decisions with confidence.
Sponsored by Phorest
At Bella Style Salon in Slidell, Louisiana, Director of Operations Angela Meyer tackles inventory, team management, and guest relations. Read all about her in our latest Meet the Manager.
Starting at Impressions front desk in 2006 when he was 19 years old, General Manager Paul Petrowsky is a seasoned professional who owner Sarah Taylor says is responsible for much of her own success.
Planning is in full swing for the most anticipated events and promotions for the 2026 holidays. As owners share their favorite ways to celebrate, they prove that a carefully planned event can also build culture, increase client loyalty, boost sales, and set a business up for a successful 2027.
