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SEARCHLux Aveda Salon Spa captures a 2013 STAMP award for its "Online Deals" digital promotional eblast.
Online Deals
Lux Aveda Salon Spa
Fullerton, CA
Owned by: Wade Zylstra, James Cook
Thanks to a special online deals system integrated into Lux’s new website, the salon is able to do some powerful email marketing. The salon can target any customer list with special deals, and the client can purchase with a click of a button.
“Most online gift card systems can’t handle discounts or bundles, but ours does,” says Zylstra. “For example, for Mother’s Day we emailed our entire customer base an email that went to a special landing page which turned views into purchases. Guests could buy and send instant gift cards right from the email and they had the ability to buy multiple gifts for different people with one transaction. This email alone brought in $10,000 in gift card sales for Mother Day this year.”
Most salon owners have no idea what these numbers are. You can hit record sales and still have a profit problem. The difference comes down to four numbers almost nobody was taught to track.
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