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Management Practices

2018 Salon Growth, Part 2

Stacey Soble | December 12, 2017 | 6:00 AM
The team from Kiss Kiss Bang Bang in Fishers, IN.
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The team from Mermaid Hair Extensions, in Kirkland, VA.
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The team from Mirror Mirror Salon in Austin, TX.
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The team from Monaco Salon in Tampa, FL.
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Heather Yurko, owner of Neatbeat in Louisville, KY.
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The team from Nicole Bryan Salon in Carmel, IN.
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NVS Salon & Spa in Bel Air, MD.
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The team from Pin-Up Curls in Fort Wayne, IN.
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The team from Planet Hair in Wichita, KS.
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Nikki Kruger, Alex Hyndman and Jackie Hyndman, owners of Poppy Salon in Waite Park, MN.
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The team from Posh Salon and Day Spa in Kokomo, IN.
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The team from Posh Salon of Williamsburg, in Williamsburg, VA.
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The team from Pure Salon and Spa in Ankeny, IA.
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The team from Razmataz Salon in Georgetown, TX.
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Israel Jurkevicz, owner of Red Stella Salon, in Austin, TX.
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The team from Refinery Salon in O'Fallon, IL.
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The team from Revive Salon in White Bear Lake, MN.
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The team from Richard Salon in Smithtown, NY.
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The team from Rituals Salon-Spa in Midlothian, VA.
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Lauren Hart and Samuel Sciotto, owners of The Root Salon in Phoenix, AZ.
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The team from Salon 6 in Indianapolis, IN.
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The team from Salon 2000 in Fleming Island, FL.
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Mary and Brandon Harris, owners of Salon Biyoshi in Knoxville, TN.
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The team from Salon Fleur De Lis in Saint Louis, MO.
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The team from Salon M2 in Charlotte, NC.
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China Wong, owner of Salon Spa W in Des Moines, IA.
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The team from Sereni Salon & Spa in Hudson, MA.
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Nichole Brewer, owner of Signature Salon in Macon, GA.
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The team from Solaris Aveda in Evansville, IN.
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A class in progress at Soleil Salon and Spa in Windham, NH.
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The owners of Square One Salon & Spa in Dayton, OH.
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The team from Tease Hair Studio in Hudson, MA.
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The team from Triniti Salon in Cary, NC.
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The team from Urban Betty in Austin, TX.
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Lisa Houser, owner of Utopia Salon & Day Spa in Vancouver, WA.
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The team from Virtue Salon in Columbus, OH.
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The team from Xanadu Hair Salon in Chesapeake, VA.
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Beau Barbee and Drew Anderssen, owners of Z Studio in Tulsa, OK.
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The team from Zinke Hair Studio in Boulder, CO.
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For the 2018 Salon Today 200 honorees in the the category of Growth, the application process is a numbers game. To quality this year, salons and spas had to achieve a growth rate of 10.41% in overall gross sales between 2015 and 2016. Here, we introduce you to the second half of the 2018 honorees in Growth. (Meet the first half of the Growth honor)

Kiss Kiss Bang Bang Salon
Fishers, IN
kkbbsalon.com
Tanya Foster, Mike Brown and Megan Crahan
2015: $2,525,000
2016: $2,955,000
Increase: 17%
Square Feet: 1,600, 1,400
Total Employees: 50
Average Cut & Style: $60
Best-Selling Retail: Kevin Murphy, DevaCurl
Color: Kevin Murphy, Kenra, Joico
Tech Support: Spa Salon Manager
Association: PBA
“Our digital media brought a new aspect to our business, so it has given a new purpose to our stylists to be more creative for a video and photography outlet.”

Mermaid Hair Extensions
Kirkland, WA
mermaidhairextensions.com
Cindy Reynolds
2015: $940,000
2016: $1,131,000
Increase: 20%
Square Feet: 1,500
Total Employees: 10
Average Cut & Style: $50
Best-Selling Retail: private label
Color: CHI, Redken, It&ly
Nail Care: OPI
Tech Support: Salon Iris
Associations: PBA, GreenCircle
“We spend significant time and effort looking ahead to the next new trend and practice relentlessly until we master a technique. Then we market our salon using SEO optimization and social media to reach the women searching for this trend.”

Mirror Mirror Salon
Austin, TX
mirrormirroraustin.com
Martha Lynn Kale
2015: $526,000
2016: $680,000
Increase: 29%
Square Feet: 1,000
Total Employees: 9
Average Cut & Style: $45
Best-Selling Retail: Living Proof, Color Wow, Wet Brush
Color: Goldwell, Redken, Wella
Tech Support: STX
“When we noticed many of our new clients coming in and using our Instagram to request a certain look, we gave it a name. The Mirror Mirror highlight is a rooty natural-looking highlight. Throw in a conditioning treatment and beach waves, and you have Pinterest-worthy hair.”

Monaco Salon
Tampa, FL
monacosalon.com
Jesus Abad and Krista Abad
2015: $1,093,000
2016: $1,369,000
Increase: 25%
Square Feet: 1,500
Total Employees: 14
Average Cut & Style: $46
Best-Selling Retail: Paul Mitchell
Color: Paul Mitchell
Tech Support: Millennium
“We committed to our systems. We identified opportunities and challenges and looked for a way to make our systems more stronger, and we implemented a more detailed employee manual with the help of our Coach Coral Pleas.”

Neatbeat
Louisville, KY
wedoneathair.com
Heather Yurko
2015: $570,000
2016: $794,000
Increase: 39%
Square Feet: 5,000
Total Employees: 22
Average Cut & Style: $50
Best-Selling Retail: Eufora, Aveda
Color: Eufora, Aveda
Tech Support: SalonBiz
Associations: PBA, PIP University, GreenCircle
“We developed our mentor/protégé program to not only support up-and-coming talent, but also to support our veteran stylists with extra help to receive a commision on services they didn’t do to expose them to fulfillment that comes with helping someone through their career.”

Nicole Bryan Salon
Carmel, IN
nicolebryansalon.com
Travis Webb and Brooke Gingerich
2015: $1,622,000
2016: $2,016,000
Increase: 24%
Square Feet: 3,800
Total Employees: 24
Average Cut & Style: $60
Best-Selling Retail: Unite, Kevin Murphy, DevaCurl
Color: Kevin Murphy,
Pulp Riot
Skin Care: Glo Skin Beauty
Tech Support: Milano
“New services are a contributing factor to our growth. Introducing higher-priced services and add-on services, such as lash extensions, lash lifts and microblading, increased our overall revenue as well as our stylists’ service dollars without bringing in new clients.”

NVS Salon & Spa
Bel Air, MD
nvssalon.com
Tammy Ehrbaker and
Stathis Kotanidis
2015: $719,000
2016: $877,000
Increase: 22%
Square Feet: 900
Total Employees: 23
Average Cut & Style: $55
Best-Selling Retail: Aveda
Color: Wella, Aveda
Skin Care: Aveda
Tech Support: Millennium
Association: PBA
“My team was so excited about getting a new salon that they took on some of my responsibilities while I focused on the new space. They pulled together and took on ordering, scheduling and paperwork. They put their heart into it like it was their own business.”

Pavo Salon Spa
Memphis, TN
pavosalonspa.com
Scot Robinson and Shawn McGhee
2015: $2,041,000
2016: $2,554,000
Increase: 25%
Square Feet: 4,000; 2,200
Total Employees: 42
Average Cut & Style: $65
Best-Selling Retail: Aveda
Color: Aveda
Skin Care: Aveda
Nail Care: Morgan Taylor
Tech Support: SalonBiz
Association: PBA
“We attended the Haircolor Magic series this year, and our team took their formulation and color-building skills to the next level. We placed a huge focus on effective consultations, pre-booking, treatment add-ons and home care. As a result, our color revenue grew more than $172,000 from the year before.”

Pin-Up Curls
Fort Wayne, IN
pin-upcurls.com
Erin Raber
2015: $535,000
2016: $651,000
Increase: 22%
Square Feet: 1,500
Total Employees: 14
Average Cut & Style: $48
Best-Selling Retail: Eufora
Color: Eufora
Tech Support: Millennium, GroupMe
“We use the app GroupMe to communicate with our team. It allows us to have daily contact with our stylists individually and in groups. We have a private GroupMe for each team member and two group accounts, one for the business team and one for the social team.”

Planet Hair
Wichita, KS
planethairusa.com
Graham Ross, Tod and
Linda Ernst
2015: $1,071,000
2016: $1,185,000
Increase: 11%
Square Feet: 3,000
Total Employees: 18
Average Cut & Style: $50
Best-Selling Retail: Aveda
Color: Aveda
Skin Care: Aveda
Nail Care: OPI
Tech Support: Elite
“The marketing tool that brings us the most business is definitely our website, and we put a lot of time and attention into making regular changes and updates. The most-visited pages are our stylist pages, where new visitors go to pick who they want to do their hair.”

Poppy Salon
Waite Park, MN
poppysalonmn.com
Jackie Hyndman, Alex Hyndman and Nikki Kruger
2015: $839,000
2016: $1,046,000
Increase: 25%
Square Feet: 2,100
Total Employees: 20
Average Cut & Style: $45
Best-Selling Retail: Unite
Color: Rusk
Tech Support: STX
“On social media, we share everything from before-and-after pics to something we call #WhatIWearBehindTheChair. Guests love seeing photos of what we are doing and wearing. It’s an interactive experience that our guests enjoy.”

Posh Salon and Day Spa
Kokomo, IN
poshsalon-dayspa.com
Lindsay Daugherty-Pyle
2015: $578,000
2016: $710,000
Increase: 23%
Square Feet: 1,500
Total Employees: 21
Average Cut & Style: $37
Best-Selling Retail: Redken, Pureology
Color: Redken
Skin Care: Dermalogica
Nail Care: CND, OPI
Tech Support: STX
Associations: ISBN, PBA
“Celebrating success in front of both the stylist and our guests has kept stylists motivated. As guests become more aware of our level system and qualifying goals needed for promotions, guests have jumped on board to help stylists meet their personal goals.”

Posh Salon of Williamsburg
Williamsburg, VA
poshsalonwbg.com
Nadia Duncan
2015: $893,000
2016: $1,160,000
Increase: 30%
Square Feet: 1,200
Total Employees: 22
Average Cut & Style: $44
Best-Selling Retail: Aveda
Color: Aveda
Skin Care: Aveda
Tech Support: SalonBiz
“We physically expanded our salon’s footprint by renovating the building and increasing from six to 14 stations. The result? Explosive growth with marketing and advertising—our total revenue increased a whopping 30%.”

Pure Bliss Salon and Spa
Flint, MI
pureblisssalonspa.com
Randy and Melissa Withey
2015: $651,000
2016: $787,000
Increase: 21%
Square Feet: 6,000
Total Employees: 56
Average Cut & Style: $40
Best-Selling Retail: Eufora, Pravana, Moroccanoil
Color: Redken, Wella, Pravana
Skin Care: Epicuren
Nail Care: Essie, OPI
Tech Support: Millennium
Association: ESON
“We began to double-shift our stations, renting space and time instead of a station. Our salon is open 74 hours a week, which allows us to staff two full-time service providers in each station.”

Pure Salon and Spa
Ankeny, IA
mypuresalon.com
Leah Morave
2015: $562,000
2016: $739,000
Increase: 31%
Square Feet: 2,100
Total Employees: 17
Average Cut & Style: $40
Best-Selling Retail: Aveda
Color: Aveda
Skin Care: Aveda
Nail Care: CND
Tech Support: SpaBiz
Association: PBA
“We have added-value services that we do with every service, like complimentary neck and shoulder massage, paraffin hand dips and hot-towel shampoo treatments. These extras help us attract new guests and gain loyalty.”

Razmataz Salon
Georgetown, TX
razmatazsalon.com
Rachel Smith
2015: $950,000
2016: $1,049,000
Increase: 11%
Square Feet: 2,600
Total Employees: 21
Average Cut & Style: $53
Best-Selling Retail: Redken, Pureology, Moroccanoil
Color: Redken, Pravana
Skin Care: Aveda
Nail Care: CND
Tech Support: Envision
“This year we opened AriaHouse at Razmataz, a relaxing space above the salon to receive luxury manicures, pedicures, body treatments and facials. We have included a foot-soak area where clients can enjoy a mimosa while having color services.”

Red Stella Salon
Austin, TX
redstellasalonaustin.com
Alisha Jurkevicz and
Israel Jurkecicz
2015: $925,000
2016: $1,063,000
Increase: 15%
Square Feet: 2,700
Total Employees: 20
Average Cut & Style: $60
Best-Selling Retail: Wella, Oribe, R+Co
Color: Wella, Redken,
Pulp Riot
Skin Care: Emminence
Tech Support: STX
“We attribute our growth to being consistent with our SEO campaigns, our social-media presence, and our involvement in local fashion shows and events. This helps us continue to grow our new clientele and gives us exposure as a company.”

Refinery Salon
O’Fallon, IL
vagaro.com/refinerysalon
Whitney Leidner
2015: $302,000
2016: $378,000
Increase: 25%
Square Feet: 3,000
Total Employees: 18
Average Cut & Style: $34
Best-Selling Retail: Davines, Paul Mitchell, Matrix
Color: Organic Color Systems, ID, Pulp Riot
Skin Care: Bioelements
Nail Care: Dazzling Diva, Gelish, Morgan Taylor
Tech Support: Vagaro
“Our reception area is huge and separate from the styling floor, so we felt it would be fun to generate revenue and engage clients by creating a Merchant Parlor, where we sell more than styling and home-care products.”

Revive Salon
White Bear Lake, MN
revivesalonwbl.com
Jennifer McClanahan
2015: $343,000
2016: $455,000
Increase: 33%
Square Feet: 3,200
Total Employees: 15
Average Cut & Style: $35
Best-Selling Retail: Aveda
Color: Aveda
Skin Care: Aveda
Nail Care: CND
Tech Support: Millennium
Association: PBA
“We put together a streamlined interviewing sheet that allows us to seek out individuals who fit our culture. We got the team involved by having a technical interview where candidates can come in and feel the culture of the salon. We attend career fairs and offer to have students shadow in our salon.”

Richard Salon
Smithtown, NY
richardsalon.com
Richard Daly
2015: $586,000
2016: $647,000
Increase: 10%
Square Feet: 1,000
Total Employees: 11
Average Cut & Style: $61
Best-Selling Retail: Arrojo, Goldwell
Color: Goldwell
Tech Support: Salon Iris
Associations: CC, PBA
“We know our substantial growth in total revenue was aided by our addition and education of new hair color trends, specifically hair painting. With this new menu, premium hair color service has grown 42% over the past year. Both our advantage with experience and training over other area salons helped us keep our average hair painting ticket well over $260.”

Rituals Salon-Spa
Midlothian, VA
ritualssalon.net
Sheri and Pete Polignone
2015: $3,064,000
2016: $3,474,000
Increase: 13%
Square Feet: 5,500
Total Employees: 45
Average Cut & Style: $65
Best-Selling Retail: Eufora, Davines, Kevin Murphy
Color: Davines
Skin Care: PCA, Eminence
Nail Care: OPI
Tech Support: Millennium
Associations: PBA, GreenCircle
“In October 2015, we scheduled a two-day 2016 goal-setting seminar with our coach from Strategies. We came up with five goal objectives, and our team developed a list or areas to focus on to achieve those goals. We should attain our increased revenue goals of 14% in 2017.”

Riversong Spa & Salon
Jefferson City, MO
riversongspa.com
Ariel Floyd and Frances Vadner
2015: $1,668,000
2016: $1,858,000
Increase: 11%
Square Feet: 4,000; 2,900
Total Employees: 60
Average Cut & Style: $45
Best-Selling Retail: Redken, Pureology
Color: Redken
Skin Care: Image, Rx Systems
Nail Care: OPI
Tech Support: Millennium
Associations: PBA, Summit Salon
“We focued on maximizing capacity. By increasing our hours and creating double shifts, we increased our productive capacity, and we have helped current staff think in terms of maximizing their own capacity.”

The Root Salon
Phoenix, AZ
therootsalon.com
Lauren Hart and Samuel Sciotto
2015: $949,000
2016: $1,148,000
Increase: 21%
Square Feet: 1,800
Total Employees: 16
Average Cut & Style: $58
Best-Selling Retail: Aveda, Alfaparf, Ergo
Color: Alfaparf, Redken, Wella
Tech Support: STX
Associations: PBA
“We have hired a Sassoon-trained veteran creative director to begin teaching in-house to save on training costs, and he has been very effective in inspiring new talent.”

Salon 2000
Fleming Island, FL
salon2000fl.com
Lorraine Lillis
2015: $1,114,000
2016: $1,243,000
Increase: 12%
Square Feet: 3,700
Total Employees: 20
Average Cut & Style: $50
Best-Selling Retail: Aveda
Color: Aveda
Skin Care: Aveda
Tech Support: SalonBiz, ZeeZor
Associations: PBA,
FL Retailers
“With the implementation of ZeeZor, we have many competitions ongoing between stylists in real time. It allows them to stay on track and continue growing.”

Salon 6
Indianapolis, IN
salon6.net
Stephanie Gregoire
2015: $443,000
2016: $543,000
Increase: 23%
Square Feet: 1,500
Total Employees: 11
Average Cut & Style: $47
Best-Selling Retail: Eufora
Color: Eufora
Tech Support: Millennium
Associations: PBA, ESON
“Our ability to keep stylists long-term really impacts our growth, so we added profit sharing and a retirement program to our compensation plan. Giving stylists a vested interest and creates loyalty, they become more involved in the salon’s success.”

Salon Biyoshi
Knoxville, TN
salonbiyoshi.com
Brandon and Mary Harris
2015: $1,734,000
2016: $2,139,000
Increase: 23%
Square Feet: 4,000
Total Employees: 38
Average Cut & Style: $54
Best-Selling Retail: Redken, Pureology, L’Oréal Professionnel
Color: Redken, Pravana
Skin Care: Bareminerals, Baxter of California
Tech Support: Envision
Association: Summit Salon
“The biggest single factor behind our growth is our five-person staff of associate trainers, who allow us to put five new hairdressers on the floor every six to nine months. This effectively gives our top-five service providers a new pair of hands, which in turn doubles productivity and revenue.”

Salon Disegno
Lawrenceville, GA
salondisegno.com
David and Stacy Hodges
2015: $1,170,000
2016: $1,487,000
Increase: 27%
Square Feet: 1,800; 1,500; 1,300; 1,300
Total Employees: 38
Average Cut & Style: $50
Best-Selling Retail: Redken, Pureology
Color: Redken
Skin Care: Bareminerals
Nail Care: Essie
Tech Support: Shortcuts
Association: 2 to 10
“We introduced a completely new way of recruiting with our Lunch-and-Learn educational series. Every six weeks for current students or recent graduates, our top educators perform, allowing students to observe, ask questions and participate with hands-on learning.”

Salon Fleur de Lis
Saint Louis, MO
salonfdl.com
Alicia Strobl
2015: $675,000
2016: $863,000
Increase: 28%
Square Feet: 1,700
Total Employees: 11
Average Cut & Style: $55
Best-Selling Retail: Aveda
Color: Aveda
Skin Care: Aveda
Nail Care: OPI
Tech Support: SalonBiz
“We added a two-person management team to run the salon so the working owner could be more involved with the development of the team, both in skills as stylists and their knowledge of products.”

Salon Gloss
Woodstock, GA
salongloss.biz
Tim Timmons
2015: $897,000
2016: $1,202,000
Increase: 34%
Square Feet: 4,000
Total Employees: 24
Average Cut & Style: $70
Best-Selling Retail: Keune, Pai Shau
Color: Keune
Skin Care: Aveda
Tech Support: Shortcuts
Associations: CC, PBA, Intercoiffure
“Due to a strategic marketing plan, the number of clients has skyrocketed since opening because we are able to reach more than 1 million local residents via television commercials, direct-mail magazines, social media and movie-screen presence.”

Salon M2
Charlotte, NC
salon-m2.com
Michele Matkovich
2015: $823,000
2016: $1,043,000
Increase: 27%
Square Feet: 1,100
Total Employees: 16
Average Cut & Style: $69
Best-Selling Retail: Oribe, Eufora, Goldwell
Color: Goldwell, Schwarzkopf Professional
Tech Support: STX
Association: PBA
“I opened a new medical spa with my brother and closed one of my salon locations. Understanding that it was OK to lose one thing to gain another was hard on the ego, but shifting my focus to my core values led to the realization of a much happier place.”

Salon Rootz, Inc.
Medina, OH
salonrootz.com
Jennifer Tryon and Sheila Barco
2015: $573,000
2016: $681,000
Increase: 19%
Square Feet: 1,900
Total Employees: 17
Average Cut & Style: $46
Best-Selling Retail: Aveda, L’Oréal Professionnel, Davines
Color: L’Oréal Professionnel
Nail Care: OPI, Essie, CND
Tech Support: Millennium, Constant Contact, Textedly, GroupMe
Association: PBA
“Every morning between 8:30 and 10 a.m., our director of marketing calls the book and upsells add-on services to guests visiting the salon. Halfway into 2017, our up-sell rate is 12.5% with $18,000 in revenue booked same day.”

Salon Spa W
Des Moines, IA
salonspaw.com
China Wong
2015: $2,733,000
2016: $3,515,000
Increase: 29%
Square Feet: 5,000
Total Employees: 33
Average Cut & Style: $57
Best-Selling Retail: Aveda
Color: Aveda
Skin Care: Aveda
Nail Care: Gelish, Essie
Tech Support: Millennium, ZeeZor
Associations: Intercoiffure, PBA
“ZeeZor has taken us to a whole new level. The ability for team members to see their performance in real-time has led to immediate behavior changes and improved performance. Our engagement level has never been higher.”

Sereni Salon & Spa
Hudson, MA
serenisalon.com
Paula Filippi
2015: $802,000
2016: $1,390,000
Increase: 73%
Square Feet: 2,200
Total Employees: 31
Average Cut & Style: $51
Best-Selling Retail: Aveda
Color: Aveda, Goldwell
Skin Care: Aveda
Tech Support: SalonBiz
Association: PBA
“Our nail business just wasn’t pulling in the numbers for the amount of real estate it took up. Our renovation included eliminating nails and adding three more styling stations. With a new focus on our salon and skin care, we moved forward.”

Serenity Couture Salon and Spa
West Des Moines, IA
serenitycouture.com
Doug and Jana Van Polen
2015: $6,550,000
2016: $10,936,000
Increase: 67%
Square Feet: 11,000; 10,600; 4,200; 2,400
Total Employees: 216
Average Cut & Style: $51
Best-Selling Retail: Aveda, Moroccanoil
Color: Aveda
Skin Care: Aveda
Nail Care: SpaRitual, OPI
Tech Support: Millennium
Associations: PBA, SpaFinder, NCTMB
“Our growth has largely been due to the opportunity to acquire a new location in Rochester, MN, as well as expand our flagship store in West Des Moines, IA. Both power-house locations are larger than 10,000 square feet.”

Signature Salon
Macon, GA
signaturesalonmacon.com
Nichole Brewer
2015: $1,041,000
2016: $1,353,000
Increase: 30%
Square Feet: 3,600; 900
Total Employees: 38
Average Cut & Style: $55
Best-Selling Retail: Redken, Pureology
Color: Redken
Skin Care: Farmhouse Fresh
Nail Care: Essie, OPI
Tech Support: Salon Iris
Association: PBA
“A contributing factor to our growth was the number of new stylists we were able to teach and graduate through our own associate program. Through our program, these stylists have been able to become successful service providers.”

Solaris Aveda
Evansville, IN
solarisaveda.com
Amy Carter
2015: $986,000
2016: $1,124,000
Increase: 14%
Square Feet: 2,300
Total Employees: 22
Average Cut & Style: $45
Best-Selling Retail: Aveda
Color: Aveda
Skin Care: Aveda
Nail Care: Essie
Tech Support: SalonBiz
Association: PBA
“Our leadership team expressed an interest in coaching, so we started a program to provide them with regular coaching from an industry mentor and certified business coach. As a result, we’re seeing growth in all areas of business.”

Soleil Salon and Spa
Windham, NH
soleil-salon.com
Luisa G. Garcia
2015: $629,000
2016: $739,000
Increase: 17%
Square Feet: 3,800
Total Employees: 22
Average Cut & Style: $50
Best-Selling Retail: Aveda
Color: Aveda
Skin Care: Aveda
Nail Care: OPI, Jessica
Tech Support: Millennium, ZeeZor
Association: PBA
“For us, Qnity was transformational. It created a framework that drives productivity. Qnity trains creative, right-brained individuals how to digest and use numbers to their advantage, which empowered the team to use ZeeZor.”

Square One Salon & Spa
Dayton, OH
squareonesalon.com
Doug Henderson, Brent Johnson, Josh Stucky, Angie Mehaffie, Alan Leonard, Misty Wells, Canaan Good, Lori Davis
2015: $6,587,000
2016: $7,873,000
Increase: 20%
Square Feet: 5,500; 5,000; 4,500; 4,000; 2,000; 1,800
Total Employees: 181
Average Cut & Style: $47
Best-Selling Retail: Aveda
Color: Aveda
Skin Care: Aveda
Nail Care: OPI, Aveda
Tech Support: SalonBiz
“Recognizing that millennial men were searching for something new, we opened Square One Men, a 1940s barbershop and shoeshine in downtown Columbus, OH.”

Studio Luxe Hair Salon
Naperville, IL
studioluxehair.com
Tiffany and Jeff Groenenboom
2015: $620,000
2016: $716,000
Increase: 15%
Square Feet: 1,700
Total Employees: 9
Average Cut & Style: $60
Best-Selling Retail: Davines
Color: Davines
STech Support: Millennium
Associations: PBA, GreenCircle
“At a staff meeting, we drew a tree to represent our business. We asked the team to name the roots after things necessary to grow our business, like education and customer service. On the limbs we wrote what we need nurture our growth. It was an a-ha moment for the team and helped us write our mission and vision statements.”

Tease Hair Studio
Hudson, MA
teasehairstudiohudson.com
Matt and Jaclyn Bonica
2015: $499,000
2016: $608,000
Increase: 22%
Square Feet: 1,600
Total Employees: 10
Average Cut & Style: $45
Best-Selling Retail: Loma,
J Beverly Hills, Eleven Australia Color: J Beverly Hills
Tech Support: Salon Runner
“We decided to implement a dress code, and by having this guideline, our team members appear more unified and professional while still being able to express their own personalities. Many guests commented on how great the staff looked and how we looked like a team inside and outside the salon.”

Trés Bella Salon
Boerne, TX
tresbellasalon.com
Pam Wiese
2015: $418,000
2016: $473,000
Increase: 13%
Square Feet: 1,300
Total Employees: 8
Average Cut & Style: $42
Best-Selling Retail: Davines
Color: Davines
Tech Support: Millennium
Association: PBA
“We decided it was time to work on our business and not in our business. With the last few years of growth, we reduced our hours behind the chair, and we are seeing growth as we have built our team to take care of our guests.”

Triniti Salon
Cary, NC
trinitisalon.com
Sharon Smith
2015: $412,000
2016: $550,000
Increase: 34%
Square Feet: 1,500
Total Employees: 15
Average Cut & Style: $60
Best-Selling Retail: Surface
Color: Wella, Pravana, Pulp Riot
Skin Care: Surface
Nail Care: CND
Tech Support: Mindbody
Association: GreenCircle
“We have designed a five-star client-experience education program. Stylists, interns and client-service employees participate in training and contests with two to three employees chosen to attend a five-star experience at an acclaimed spa and restaurant. We want to define what a five-star experience is by using our team’s feedback.”

Truu Salon
Hollywood, FL
truusalon.com
David Levy
2015: $408,000
2016: $463,000
Increase: 13%
Square Feet: 1,300
Total Employees: 10
Average Cut & Style: $62
Best-Selling Retail: Aveda
Color: Aveda
Skin Care: Aveda
Tech Support: Salon Ultimate
Association: Beauty Industry Council
“We added an on-demand extension line that allows us to enhance the guest’s look during their visit as an add-on service. Being able to offer guests instant gratification is a powerful addition to our service offering and increases client loyalty and increased frequency of visits for maintenance.”

Urban Betty
Austin, TX
urbanbetty.com
Chelle Neff
2015: $1,938,000
2016: $2,195,000
Increase: 13%
Square Feet: 3,400
Total Employees: 36
Average Cut & Style: $65
Best-Selling Retail: Redken, Pureology, Bumble and Bumble
Color: Redken, Wella,
Pulp Riot
Tech Support: STX
“We have our front desk involved in helping track each stylist’s numbers and helping to sell retail. The reception area now has a goal sheet they fill out each day. At the beginning of the day, they compare the projected services with our daily goal to see where they can offer add-on services to bump us closer to our goal.”

Utopia Salon & Day Spa
Vancouver, WA
utopiadayspasalon.com
Lisa Houser
2015: $273,000
2016: $334,000
Increase: 22%
Square Feet: 3,000
Total Employees: 11
Average Cut & Style: $40
Best-Selling Retail: Surface, Aveda, Aquage
Color: Scruples, Surface
Skin Care: Bioelements
Nail Care: Gelish, IBX,
Young Nails
Tech Support: Millennium Association: PBA
“We check in with guests at least once a year to evaluate which services they love and which of the up-and-coming trends they would like to see. We then research the pros and cons of each to see what makes the most sense to our business.”

Virtue Salon
Columbus, OH
virtuevegansalon.com
Melanie Guzzo and TJ Guzzo
2015: $727,000
2016: $913,000
Increase: 26%
Square Feet: 2,800
Total Employees: 24
Average Cut & Style: $43
Best-Selling Retail: ColorProof, Cote, All-Nutrient
Color: All-Nutrient, Wella, Arctic Fox
Tech Support: Booker Association: PBA
“We hired coach Stefanie Fox to review our sales and the experience of our team. She helped design a system of five stylist levels to encourage the hairdressers to increase retention, recommend products and prebook their regular guests.”

Whole Salon Group
Oldsmar, FL
wholespa.com
Timothy Belcher
2015: $2,135,000
2016: $2,753,000
Increase: 29%
Square Feet: 3,200; 2,700; 2,200
Total Employees: 62
Average Cut & Style: $55
Best-Selling Retail: Aveda
Color: Aveda
Skin Care: Aveda
Nail Care: OPI, Zoya
Tech Support: SpaBiz, Demandforce, iContact
Associations: Intercoiffure, PBA
“We have a Know Your Mile program where each salon location director learns their neighborhood. We use a map to highlight every business within one mile that would also appeal to our guests, then we go to these businesses and offer a free service while asking for their referrals.”

Xanadu Hair Salon
Chesapeake, VA
hairxanadu.com
Danise Keilitz
2015: $618,000
2016: $876,000
Increase: 42%
Square Feet: 1,600
Total Employees: 20
Average Cut & Style: $44
Best-Selling Retail: Eufora, Unite
Color: Eufora
Skin Care: Farmhouse Fresh
Tech Support: Salon Ultimate
Associations: PBA, GreenCircle
“Our driving growth factor is the fact we’re open seven days a week, we have eight chairs that we split-shift and an education-driven staff.”

Z Studio
Tulsa, OK
zstudiotulsa.com
Beau Barbee and
Drew Anderssen
2015: $611,000
2016: $914,000
Increase: 50%
Square Feet: 2,300; 1,500
Total Employees: 25
Average Cut & Style: $43
Best-Selling Retail: Wella, Pureology, Redken
Color: Wella, Redken
Tech Support: Millennium
Associations: CC, Chamber of Commerce
“We hand out monthly retail sales bonuses in front of the whole group. When a stylist sees a coworker gettting a $250 check for retail sales that month, and we explain what that person did to earn it, the motivation to sell happens naturally.”

Zinke Hair Studio
Boulder, CO
zinkehairstudio.com
Jolene Zinke and Megan Robertson
2015: $967,000
2016: $1,167,000
Increase: 21%
Square Feet: 2,000
Total Employees: 18
Average Cut & Style: $47
Best-Selling Retail: Aveda, GK
Color: Aveda, Pravana,
Pulp Riot
Skin Care: Aveda
Tech Support: SalonBiz
Association: PBA
“We remodeled our salon floor to add six new styling stations, growing from 10 to 16 stations. This increased our productivity, helped us grow our assistant program and empowered us to host larger education and community events.”

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