Overall revenues for all salon industry services (hair, skin, nails) plus salon retail grew only 2%, per the new 2017 Professional Salon Industry Haircare Study from Professional Consultants & Resources, the leading salon industry consultants and premier data source. Total U.S. salon services and salon retail sales grew by 2% to $63 billion. Nearly 257,000 salons and barbershops in the United States use and sell salon hair care products. However, the salon count declined by 5%, as many traditional, commission-based salons closed, and beautiful, large, new salon suites opened. The study features highly detailed illustrative graphs and charts, making data user-friendly.
“The state of our salon industry is weak and in a very low growth mode, due to multiple factors,” says Cyrus Bulsara, president of Professional Consultants & Resources. “The salon suites tsunami has resulted in salon retail moving to Ulta, Amazon, online sales and mass-retail diversion sales. Haircolor in salons has slowed, due to high costs and lower salon visit frequencies, plus a growing number of women embracing their natural gray, silver or white. Many women opted for cheaper cuts at family-economy chains like Great Clips andstyled their hair at home. More men went to Sport Clips and sports-themed barbershops. Family-economy salons grew robustly.Sales of haircolor, shampoos, conditioners, hair sprays, hair styling products and specialty products all increased, but at much lower rates. Major M&A activity at Coty and Henkel created down-stocking and realignments. With the U.S. economy trending up, future growth is expected. New, high- performance care products; new haircolor lines; large, swanky salon suites; and new management at top manufacturers will drive sales.”
Haircoloring remains a vital anchor service at U.S. salons, attracting clients for all other services like cuts, styles, perms and straighteners. Haircoloring services grew only 2.6%, primarily from Boomers needing gray-coverage and young adults’ demands for fashion haircolor like blonding, highlights, baby-lights, balayage, sombrés and shadow roots. Vibrants, vivids and pastels slowed. Keratin straightening services grew slightly. Cutting and styling grew at a low 2.3%, as client visit frequencies decreased, and more heads were done at lower prices at family-economy chains and rentals. Blow-Dry Bars grew very strongly at a rate of 25% in both revenues and number of locations.
Major highlights of the study include:
New study sections detail cut, color and style trends; data analysis of barbershops and men’s services/products; ingredient issues; leading manufacturers’ reps; plus, sales data for AG Hair, Aloxxi, Alterna, Bio Ionic, Brazilian Blowout, Cadiveau, Peter Coppolla Beauty, Phyto Davines, IT&LY, Framesi, GK Hair, Kenra Professional, Keratin Complex, Keune, Marcia Teixeira, Phyto, Scruples and others.
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