How can a free service help you grow your business? Plaza Salon in Bernardsville, New Jersey, has connected with the Diva for a Day Foundation, Inc., a national non-profit organization, to provide spa and hair services to select women battling cancer. The positive results invigorate and inspire clients and staff members alike.

Owner: Jessica Walker

Process: Potential Divas are nominated by friends and family and, if chosen, spend a day receiving a manicure, pedicure, facial, makeup application, blowout, lunch and flowers.

Who performs the service: Salon owner, stylists, nail techs and estheticians.

Duration: Several hours including lunch.

Cost: Free.

Number per month: Typically one per month.

How it’s marketed: Diva for a Day Foundation, Inc., markets the philanthropic idea to all participating salons, which includes more than 30 salons in nine states, according to Peggy Matzen and Debbie Sestokas of Diva for a Day.

Target market: Women battling cancer. They’re nominated through the Diva for a Day Foundation, Inc.

How the service contributes to Plaza Salon’s success: Word of mouth about the service has made the salon more successful, and Diva Days energize the staff.

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