Service Spotlight: Diva for a Day

How can a free service help you grow your business? Plaza Salon in Bernardsville, New Jersey, has connected with the Diva for a Day Foundation, Inc., a national non-profit organization, to provide spa and hair services to select women battling cancer. The positive results invigorate and inspire clients and staff members alike.

Owner: Jessica Walker

Process: Potential Divas are nominated by friends and family and, if chosen, spend a day receiving a manicure, pedicure, facial, makeup application, blowout, lunch and flowers.

Who performs the service: Salon owner, stylists, nail techs and estheticians.

Duration: Several hours including lunch.

Cost: Free.

Number per month: Typically one per month.

How it’s marketed: Diva for a Day Foundation, Inc., markets the philanthropic idea to all participating salons, which includes more than 30 salons in nine states, according to Peggy Matzen and Debbie Sestokas of Diva for a Day.

Target market: Women battling cancer. They’re nominated through the Diva for a Day Foundation, Inc.

How the service contributes to Plaza Salon’s success: Word of mouth about the service has made the salon more successful, and Diva Days energize the staff.

For reprint and licensing requests for this article, Click here.

Read more about