How can a free service help you grow your business? Plaza Salon in Bernardsville, New Jersey, has connected with the Diva for a Day Foundation, Inc., a national non-profit organization, to provide spa and hair services to select women battling cancer. The positive results invigorate and inspire clients and staff members alike.
Owner: Jessica Walker
Process: Potential Divas are nominated by friends and family and, if chosen, spend a day receiving a manicure, pedicure, facial, makeup application, blowout, lunch and flowers.
Who performs the service: Salon owner, stylists, nail techs and estheticians.
Duration: Several hours including lunch.
Cost: Free.
Number per month: Typically one per month.
How it’s marketed: Diva for a Day Foundation, Inc., markets the philanthropic idea to all participating salons, which includes more than 30 salons in nine states, according to Peggy Matzen and Debbie Sestokas of Diva for a Day.
Target market: Women battling cancer. They’re nominated through the Diva for a Day Foundation, Inc.
How the service contributes to Plaza Salon’s success: Word of mouth about the service has made the salon more successful, and Diva Days energize the staff.
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