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Management software company Zenoti recently released its 2025 Beauty and Wellness Benchmark Report, which is an inside look at the business data, trends and insights shaping the industry. The report analyzes data from more than 30,000 brands in the beauty, wellness and fitness industries.
Some of its key finding include:
Medspas lead expansion: The number of medspa locations surged by 15%, the highest among all business categories, followed by waxing centers (8%) and nail salons (7%).
Loyal Customers Drive Revenue: Despite a 1% decline in overall gust visits and a 9% drop in new guest visits, existing guest visits saw a 1% increase, reinforcing the importance of customer retention.
The power of repeat business: While 42% of loyal clients drive 80% of total revenue, more than half of one-time visitors contribute only 20%.
Online booking correlates with higher revenue: 97% of medspa clients and 80% of salon and spa guests prefer mobile appointment booking. Top-earning businesses see the highest online booking rates, with nearly 8 out of 10 appointments at leading nail salons and 3 out of 4 at high-earning barbershops booked online.
Pricing pressures affect profitability: Top-performing medspas had to reduce service prices by 9% to stay competitive.
Memberships fuel steady growth: Membership sales jumped 24% across salons, waxing centers and medspas, signaling the shifting desire of consumer for this approach.
Click here to download the full report.
The new service, which builds and maintains websites for fitness and wellness businesses, is the second in Playlist's suite of AI-powered apps, which includes AIConcierge, designed to improve client engagement and booking conversions.
Accomplished business leaders will bring complementary perspectives on leadership, transformation, and the future of service-driven industries.
The most iconic show in international hairdressing will celebrate its 43rd edition on November 14th at LOOK Madrid, IFEMA MADRID, in a historic night that will bring together some of its legendary teams and will also host the final of the International Visionary Award across its three categories: Cut & Colour, Men’s and Avant-Garde. LOOK Madrid celebrates its next edition from November 13-15th at IFREMA MADRID.
Axel and Marc Weiss are now leading Artègo USA's distribution operations, introducing a strategy focusing on strengthening relationships with salons, distributors, educators, and sales professionals.
AI, relentless change, employee burnout, economic insecurity. Individually, each presents a challenge, but together, they create what global leadership strategies Thom Dennis calls "the perfect storm." His new book, Rewilding the Corporate Mind, offers business leaders a radically different approach to leading people through today's uncertainty and division.
Timed to kick off New York Fashion Week, the intimate, artist-led event focuses on technique, storytelling, and the creative process.
JVN Hair's Summer Protection Duo is clinically proven to provide UV protection and deliver conditioning and texture to keep hair looking great all season long.
The Professional Beauty Association and Pivot Point team up to develop an ongoing study that measures the confidence of salon owners, stylists, school owners, and students.
This shared recognition celebrates the strength of industry collaboration in advancing professional mobility.
In Dubai, a salon visit isn’t an appointment. It’s a weekly routine, and clients can spend $800 to $1,400 a month on it, according to Gaurav Tripathi of MADI International. On October 6-8, 2026, the market behind those numbers opens its doors as Beautyworld Dubai marks its 30th edition at the Dubai World Trade Centre, bringing together distributors, brands, stylists and salon owners from all over the world.
Sponsored by BeautyWorld Dubai
